By

Kristin Jones
Owning vs Renting Behaviors
Owning vs Renting Behaviors Luci: One of the big surprises to me in the data is the high percentage of millennials who are moving, 46% of this survey which is almost double compared to other cohorts we have looked at. I’ve been studying movers for at least a decade in different industries that I’ve worked...
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email hygiene tips
Email hygiene is the process of maintaining an email database by removing bad or old email addresses and replacing them with verified, opted-in, reachable email addresses. Email hygiene is important because it directly affects your email marketing performance. A clean email list will improve your brand’s sender reputation, email deliverability, and email engagement. However, a...
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marketing to first time homebuyer segment
Welcome to the Movers and Shakers podcast. Join us as industry leaders and experts discuss important marketing topics and share actionable insights and unique perspectives on the latest marketing, strategies, technology, and trends. Luci: I’m always very interested in the first-time home buyer, especially as a marketer. First-time homebuyers and those moving up are excellent...
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PGM Recognized by Truthset
PGM is pleased to be ranked highly in key categories by data intelligence company Truthset, in their Q3 2022 Data Quality Truthscore™ Report. What categories did PGM rank highly in? Car Manufacturer Car Owner Luxury vs. Standard Car Household Income plus Presence of Children Household Income Home: Home Renter Language Spoken Pets: Pet Owner...
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Investing in ctv
Welcome to the Movers and Shakers podcast. Join us as industry leaders and experts discuss important marketing topics and share actionable insights and unique perspectives on the latest marketing, strategies, technology, and trends. *This content has been adapted from our full-length Movers and Shakers podcast, The Growth of Retail Media Networks & CTV: Coffee Break...
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the growth of ctv and retail media
Welcome to the Movers and Shakers podcast. Join us as industry leaders and experts discuss important marketing topics and share actionable insights and unique perspectives on the latest marketing, strategies, technology, and trends. *This content has been adapted from our full-length Movers and Shakers podcast, The Growth of Retail Media Networks & CTV: Coffee Break...
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case study full funnel connected tv omnichannel programmatic ad campaign
Join us as industry leaders and experts discuss important marketing topics and share actionable insights and unique perspectives on the latest marketing, strategies, technology, and trends. *This content has been adapted from a podcast. Luci, Podcast Host: Strategus worked with a Home Services company. Charlie, tell us what they were trying to solve for and...
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targeting premovers with ctv advertising
Welcome to the Movers and Shakers podcast. Join us as industry leaders and experts discuss important marketing topics and share actionable insights and unique perspectives on the latest marketing, strategies, technology, and trends. *This content has been adapted from our full-length Movers and Shakers podcast, Position Your Business For The Future: The Rise Of CTV....
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should brands invest in ctv or ott rather than traditional cable tv
Welcome to the Movers and Shakers podcast. Join us as industry leaders and experts discuss important marketing topics and share actionable insights and unique perspectives on the latest marketing, strategies, technology, and trends. *This content has been adapted from our full-length Movers and Shakers podcast, Position Your Business For The Future: The Rise Of CTV....
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