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Exclusive home and property data

Connect property intelligence with consumer insights. Access unique insights on U.S. homes and get to know the homeowners who live in them.

Enhance Your Targeting
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Home Factors property data

Home Factors provides a detailed view of each property’s condition, characteristics, and potential, all in one powerful platform.

Electrical
Foundation
Health & Safety
Piping
Roofing
Water Heater
Water Intrusion
Window
  • Electrical Wiring in Need of Repair/Replacement
  • Electrical Outlet in Need of Repair/Replacement
  • Electrical Panel in Need of Repair/Replacement
  • Electrical Panel and Current Capacity
  • Electrical Sub-Panel Present in Home
  • Foundation in Need of Repair/Replacement
  • Sump Pump Presence
  • Whether Sump Pump is Functional
  • Fire Suppression System Present
  • Inlet Pipe Type
  • Outlet Pipe Type
  • Roof in Need of Repair/Replacement
  • Skylight Presence
  • Water Heater Location
  • Water Heater Capacity
  • Tankless Water Heater
  • Water Intrusion Present
  • Water Intrusion Present in Kitchen
  • Water Intrusion Present in Lowest Level
  • Water Intrusion Present in Top Level
  • Window(s) in Need of Repair/Replacement
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Electrical

  • Electrical Wiring in Need of Repair/Replacement
  • Electrical Outlet in Need of Repair/Replacement
  • Electrical Panel in Need of Repair/Replacement
  • Electrical Panel and Current Capacity
  • Electrical Sub-Panel Present in Home

Foundation

  • Foundation in Need of Repair/Replacement
  • Sump Pump Presence
  • Whether Sump Pump is Functional

Health & Safety

  • Fire Suppression System Present

Piping

  • Inlet Pipe Type
  • Outlet Pipe Type

Roofing

  • Roof in Need of Repair/Replacement
  • Skylight Presence

Water Heater

  • Water Heater Location
  • Water Heater Capacity
  • Tankless Water Heater

Water Intrusion

  • Water Intrusion Present
  • Water Intrusion Present in Kitchen
  • Water Intrusion Present in Lowest Level
  • Water Intrusion Present in Top Level

Window

  • Window(s) in Need of Repair/Replacement
photo of a contractor and a homeowner looking at the foundation of a house
Case Study

How Thrasher Foundation Repair Generated a 22:1 Return with Home Factors

The campaign delivered a 20x+ return on ad spend and a 1,995% ROI on total marketing investment.

Read the Case Study

Identify and reach homeowners at every address

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700+ attributes on 250M+ consumers for a clear view of every household

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Verified contact, demographic, and lifestyle data to power precise targeting

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Proprietary mover intelligence revealing upcoming household changes

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Modeled consumer segments built to identify intent and opportunity

Enhance your targeting with Home Factors

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