This transcript has been adapted from the webinar, New Mover Trends: Marketing to Today’s Movers. Larisa: Good afternoon, everyone. We’re really excited to be presenting the results of our new mover research that we did with The Harris Poll. If you’d like a copy of the deck, feel free to reach out to me and I’m...Read More
New movers have long been a lucrative market to engage with and for good reason. New movers are making large purchases in a relatively short amount of time to complete their moves and settle into their new homes. They’re also more likely to try new brands and service providers. So, what exactly are today’s new...Read More
Unpacking New Mover Trends New mover marketing has been the same for years and marketers have been working with insights into how moving trends impact consumer purchasing behavior largely sourced from research 10 years and older. PGM commissioned The Harris Poll to launch our annual New Mover Trends Survey. Our 2021 edition focuses on various...Read More
Targeting New Movers: The Golden Opportunity for Solar Providers The housing market is a whirlwind of activity, and with every moving truck comes a fresh opportunity for businesses. For solar energy providers, new movers represent a uniquely receptive and motivated audience. If you’re in the solar industry and not actively targeting this group, you’re missing...Read More
This article originally appeared on HireAHelper.com. Key Findings 21% of people who moved from January through July 2021 said they moved due to COVID-19 During the first three months of 2021, every third move was due to COVID-19 37% of COVID-related moves were people moving due to going remote One-in-five (22%) moved after selling...Read More
This article originally appeared on HireaHelper.com. While lockdowns kept us in one place during the COVID pandemic, many Americans still moved during this global crisis—many, because of it. Among those surveyed who moved in 2020, 25% report their move was due in some part to the pandemic, per the HireAHelper American Migration Report. Respondents say their...Read More
Targeting new movers offers your brand incredible customer acquisition and retention opportunities. With PGM’s proprietary data and comprehensive insights across the entire mover journey, your brand’s message is guaranteed to reach the right audience, on the right channels, at the right time. Access the most in-depth mover data set on the market, with unparalleled insights...Read More
This article originally appeared on Porch.com There’s a lot of pressure for millennials to buy a home. From reports of a millennial housing crisis to their rates of marriage, overwhelming student loan debt, and slow-to-start careers, financial analysts have struggled to put a finger on the exact reason young people are so unwilling to give up renting...Read More
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