For almost 30 years, third-party cookies have been a cornerstone of digital advertising, enabling ad platforms to track user behavior across websites. However, growing data privacy concerns and stricter regulations have driven a significant shift in the industry. Are Third-Party Cookies Really Going Away? The Latest Update from Google The conversation around the deprecation of...Read More
Priorities have evolved for American homebuyers. Today, people spend more time living, entertaining, and working in their homes. So, what are the things that make a home feel like home for today’s homebuyers? What do American homebuyers look for when finding the perfect place to set down roots? Top 5 Features That Matter to Homeowners ...Read More
The digital era has changed almost every aspect of our lives, including the way we buy homes. The time and effort saved using the internet is something today’s consumers heavily rely on. Fortunately for new movers, it’s never been easier than it is today to search for and buy a home online. With the plethora...Read More
On Friday, April 11, 2025, the Porch Group Media team volunteered at Metropolitan Ministries to help provide essential services for at-risk and homeless families. Since 1972, Metropolitan Ministries has been focused on combatting homelessness and supporting at-risk families by addressing immediate needs such as food and shelter while also providing pathways to long-term self-sufficiency through...Read More
Porch Group Media Consistently Recognized for Highly Accurate Data by Truthset Porch Group Media (PGM) has been a member of the Truthset Data Collective since 2020. Each quarter, Truthset, an independent arbiter of consumer data accuracy, measures data accuracy and produces a Custom Report for each data provider. PGM is extremely proud to...Read More
Imagine you’re trying to figure out what your friends want for their birthdays. Rather than guessing, it’s much simpler to select the right gifts if you have clues, right? Perhaps they’ve been browsing for certain products online or talking about a specific hobby lately. It’s easier to find the perfect gift for them when you...Read More
When you launch a marketing campaign, isn’t your goal to make your customers feel like you know exactly what they want, right when they want it? I am here to give you the “secret sauce” – trigger marketing! This powerful strategy uses specific cues to capture your customers’ attention, ignite their desire, and drive them...Read More
Festive decorations, family get-togethers, baked goods, and shopping for the perfect gifts are all part of what makes the holidays such a magical time of year. And, with the flurry of consumer shopping and gift-giving, the holiday season provides a wealth of opportunities for brands to connect with consumers and increase revenue. Arm your seasonal...Read More
As we step from 2024 into 2025, the home improvement industry continues to evolve. Lifestyle changes are at the forefront of decision-making, swaying homeowners in their choice of what and where to spend their improvement budgets. They are motivated by technological advancements and growing environmental concern, with sustainability still very top-of-mind. Here are the top...Read More
Porch Group Media Continues to Excel in Data Quality, Achieving Top Ranks for 3 Consecutive Quarters with Truthset When it comes to consumer data, accuracy is the foundation for marketing success. At Porch Group Media, we take this responsibility seriously, which is why we’re proud to be recognized as a top performer in the Truthset...Read More
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