At PGM, giving back to our community is important to us. That’s why we were honored to attend a recent Habitat for Humanity home dedication ceremony, celebrating the completion of a new home, which we were lucky to be a part of building. The keys were handed over to a very deserving new owner, and...Read More
Audience segmentation allows you to personalize messages and offerings to specific customer groups, resulting in increased engagement, customer satisfaction, and overall marketing success. In fact, a study found that engagement is 101% higher in segmented campaigns (DMA). We all know about demographic, geographic, psychographic, and behavioral segmentation – but consumers are multi-dimensional people – and...Read More
For years, marketers have leaned on cookies like a trusty sidekick, helping us understand who’s visiting our websites and what they’re interested in. This intel allowed us to tailor our messages and connect with the right people. But just like all good things, the era of third-party cookies was seemingly coming to a close. This...Read More
Direct marketing takes a one-to-one communication strategy to engage with potential customers on a personalized basis. Unlike advertising, which typically targets a broad audience or a mass market, direct marketing focuses on individual customers or specific segments of the market. It aims to create a direct response from the target audience, often through channels like...Read More
In 2025, shoppers have more choices than ever before. Thousands of brands are probably vying for your attention right now! And because of that, our expectations as customers have soared. We don’t just want good service; we expect seamless, personalized interactions that make us feel seen and valued. And if the experience is not up...Read More
For almost 30 years, third-party cookies have been a cornerstone of digital advertising, enabling ad platforms to track user behavior across websites. However, growing data privacy concerns and stricter regulations have driven a significant shift in the industry. Are Third-Party Cookies Really Going Away? The Latest Update from Google The conversation around the deprecation of...Read More
Priorities have evolved for American homebuyers. Today, people spend more time living, entertaining, and working in their homes. So, what are the things that make a home feel like home for today’s homebuyers? What do American homebuyers look for when finding the perfect place to set down roots? Top 5 Features That Matter to Homeowners ...Read More
The digital era has changed almost every aspect of our lives, including the way we buy homes. The time and effort saved using the internet is something today’s consumers heavily rely on. Fortunately for new movers, it’s never been easier than it is today to search for and buy a home online. With the plethora...Read More
On Friday, April 11, 2025, the Porch Group Media team volunteered at Metropolitan Ministries to help provide essential services for at-risk and homeless families. Since 1972, Metropolitan Ministries has been focused on combatting homelessness and supporting at-risk families by addressing immediate needs such as food and shelter while also providing pathways to long-term self-sufficiency through...Read More
Porch Group Media Consistently Recognized for Highly Accurate Data by Truthset Porch Group Media (PGM) has been a member of the Truthset Data Collective since 2020. Each quarter, Truthset, an independent arbiter of consumer data accuracy, measures data accuracy and produces a Custom Report for each data provider. PGM is extremely proud to...Read More
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