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Kristin Jones
21
Mar

How a Media Network Can Optimize Your Path to Purchase

March 21, 2023, ,
In a new era ruled by privacy changes, the deprecation of third-party cookies, and signal loss, marketers and advertisers are scrambling to find solutions to optimize their marketing and customer acquisition strategies.  Retail media networks, paired with first-party audience solutions, provide marketers with the ideal set of tools to build a full-funnel path to...
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20
Mar

[Podcast] Leveraging CTV in the Auto Aftermarket Industry

March 20, 2023, ,
[Podcast] Leveraging CTV in the Auto Aftermarket Industry CTV is becoming an increasingly popular channel for marketers of all industries. Unlike traditional TV advertising, CTV advertising allows for precise targeting and attribution. Marketers in the auto aftermarket industry are using this valuable channel to increase customer acquisition and engage their existing customers. Learn how...
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new movers how digital advertising influences purchase decisions
16
Mar

2022 New Movers: How Digital Advertising Influences Purchase Decisions

March 16, 2023,
We’ve all found ourselves viewing and even purchasing that unique or needed item that popped up in our feed at the right time. In fact, new research shows that new movers respond favorably to social media advertising and Search Engine Marketing (SEM) campaigns. New Movers’ Likelihood to Purchase Through Social Media Advertising & SEM...
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tbc chief digital and technology officer kicks the tires on digital transformation
14
Mar

[Podcast] TBC Chief Digital & Technology Officer Kicks The Tires on Digital Transformation

March 14, 2023, ,
[Podcast] TBC Chief Digital & Technology Officer Kicks The Tires on Digital Transformation The auto aftermarket is proving itself adaptable as of late consistently outperforming forecasts in the face of automotive industry trouble. Smarter and budget-conscious consumers are keeping their cars longer, especially in face of higher interest rates and a looming recession. The...
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new mover shopping behaviors
09
Mar

2022 New Movers: Shopping Behaviors

March 9, 2023,
During a move, consumers embark on an experience of fresh beginnings and even take on an “all things new” attitude. This means investing in new furniture, appliances, décor, tools for home improvement projects, new services, and many other elements. How can companies leverage this mentality to drive sales? Let’s uncover some of the shopping behaviors...
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new movers top enticements driving purchase decisions
07
Mar

2022 New Movers: Top Enticements Driving Purchase Decisions

March 7, 2023,
For some, research for a big purchase and shopping for all the extras is exciting. For some, it’s daunting. When deciding how to market products and services to new movers, it’s important to know how and when to target new movers throughout each stage of the moving journey. Research Methods We’ve uncovered the research methods...
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new mover home improvement trends
02
Mar

New Movers: 2022 Home Improvement Trends

March 2, 2023,
Buying a home is one of the biggest investments you will ever make. But what makes a home a home? Some say it’s where your family lives. Some say it’s that special place with familiar sights, sounds, and smells. Some say a isn’t a home until you put your unique stamp on it. So how...
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26
Feb

How Car Dealerships Can Make the Shift to the Digital World

February 26, 2023, ,
Car shoppers are increasingly using the internet to evaluate their vehicle options when it comes time for them to purchase a new car. As a result, providing a user-friendly digital experience has become more important than ever for dealerships across the nation. Luci: The third trend that we’re seeing is obviously, there are a...
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23
Feb

How to Reach Car Buyers First

February 23, 2023, , ,
Many consumers are doing their research online ahead of their buying experience. With today’s internet capabilities, we are many times able to target those looking for a car at the perfect time in their future journey. Luci: Amy, tell us more about how to leverage, reach, and leverage things like machine learning and models...
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21
Feb

The Rise of Electric Vehicles

February 21, 2023, , ,
Electric vehicles are steadily gaining momentum in the market, but many consumers do not have the charging capabilities to conveniently make this type of vehicle an everyday car. The good news is that because of market insight and targeting, it is easier than ever to find the consumers who are specifically looking for this type...
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