By

Kristin Jones
contextual advertising
Cookie deprecation and privacy regulations are reshaping the advertising landscape. As a result, marketers are focusing on new strategies, such as contextual advertising. In this article, we will cover what exactly contextual advertising is, how it works, the benefits it provides advertisers and consumers, and its significance in a cookieless world. What is Contextual Advertising?...
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new years resolutions for cmos
As we approach 2024, CMOs are gearing up for fresh challenges and opportunities. In the coming year, staying ahead requires not just adaptability but also strategic foresight. Here are five New Year’s resolutions for CMOs to ensure a successful and innovative year ahead. 1. Clean up your database Did you know that marketing databases...
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audience segmentation guide
Reaching your audience with a one-size-fits-all approach is no longer effective. Consumers today demand personalized outreach and targeted communications. The key to providing lies in audience segmentation. Stats on the Power of Creating Segmented Audiences 80% of audiences tend to do business with a brand that personalizes their experience with it. Personalization is achieved...
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ctv-advertising-faqs
Over the past 10 to 15 years, we have experienced a rapid pace of technological change. Every year, more and more consumers shift their TV consumption towards on-demand TV from the traditional, scheduled airtime TV. In 2023, an astounding 88 percent of U.S. households owned at least one internet-connected TV device. The number of CTV users amounts...
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2023 holiday shopping statistics
Festive decorations, family get-togethers, baked goods, and shopping for the perfect gifts are all part of what makes the holidays such a magical time of year. And, with the flurry of consumer shopping and gift-giving, the holiday season provides a wealth of opportunities for brands to connect with consumers and increase revenue. Get your...
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holiday marketing audiences
Cheerful decorations, family get-togethers, memorable vacations, and hunting for the perfect gifts all make the holidays a special time of year. As summer draws nearer to a close, the holidays will be here before you know it – which means now is the time to start preparing your holiday marketing campaigns. Data reveals that...
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threads and the future of the social media landscape
Threads is a new social media app that launched on July 5, 2023, created by Meta, parent company of the renowned social media apps Facebook and Instagram. Threads is similar to Twitter, featuring a feed of text-based posts with a 500-character limit, that users can comment on, like, and share – encouraging real-time conversations. Threads...
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how pet retailers can leverage ctv advertising to drive sales
Connected TV (CTV) advertising delivers targeted advertisements through internet-connected television devices, such as smart TVs, streaming devices (e.g., Roku, Apple TV), gaming consoles, or mobile devices. Use of streaming services and CTV platforms continues to rapidly increase, with 62.6 million users projected by 2025. As more consumers cut the cord on cable, pet retailers...
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direct marketing tips
Direct marketing takes a one-to-one communication strategy to engage with potential customers on a personalized basis. Unlike advertising, which typically targets a broad audience or a mass market, direct marketing focuses on individual customers or specific segments of the market. It aims to create a direct response from the target audience, often through channels...
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podcast part 2 4 advantages methods of focusing on customer retention
Our guest speaker, Rick Lang, former Chief Marketing and Sales Officer of Comcast and current Head of Global Cable Sales at Afiniti, an AI company, focuses retention on “the little hinges that swing a big door.”  In this podcast, Rick shares his lessons learned on the 4 advantages and methods of focusing on customer...
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