Kristin Jones
what is email appending
An email address is required for pretty much everything online – shopping, banking, social media, apps, rewards programs, work, etc. As a result, U.S. consumers have an average of two email addresses: a primary email address that is regularly checked for important notices, and a secondary email address that they will check on occasion....
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Cookie deprecation is a hot topic in 2024. For several years, marketers have relied on cookies to track users across the web, letting them target specific demographics and interests. But with the demise of cookies right around the corner, this data will no longer be readily available, forcing marketers to rethink their data strategies and...
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data driven marketing statistics
Data is the foundation of successful marketing, empowering you to truly understand and engage with your target audience to accommodate their needs, preferences, and behaviors. Today’s advertising landscape is crowded, noisy, and fiercely competitive. Between information overload and an array of options to choose from, capturing customer attention requires a strategic, personalized approach – one...
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contextual advertising
Cookie deprecation and privacy regulations are reshaping the advertising landscape. As a result, marketers are focusing on new strategies, such as contextual advertising. In this article, we will cover what exactly contextual advertising is, how it works, the benefits it provides advertisers and consumers, and its significance in a cookieless world. What is Contextual Advertising?...
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new years resolutions for cmos
As we approach 2024, CMOs are gearing up for fresh challenges and opportunities. In the coming year, staying ahead requires not just adaptability but also strategic foresight. Here are five New Year’s resolutions for CMOs to ensure a successful and innovative year ahead. 1. Clean up your database Did you know that marketing databases...
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audience segmentation guide
Reaching your audience with a one-size-fits-all approach is simply not effective. Today’s consumers demand personalized outreach and targeted communications. The key to providing this type of personalization lies in audience segmentation. What is Audience Segmentation? Audience segmentation involves dividing a broad target audience into smaller, more manageable groups of consumers based on specific criteria....
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Over the past 10 to 15 years, we have experienced a rapid pace of technological change. Every year, more and more consumers shift their TV consumption towards on-demand TV from the traditional, scheduled airtime TV. In 2023, an astounding 88 percent of U.S. households owned at least one internet-connected TV device. The number of CTV users amounts...
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2023 holiday shopping statistics
Festive decorations, family get-togethers, baked goods, and shopping for the perfect gifts are all part of what makes the holidays such a magical time of year. And, with the flurry of consumer shopping and gift-giving, the holiday season provides a wealth of opportunities for brands to connect with consumers and increase revenue. Get your...
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holiday marketing audiences
Cheerful decorations, family get-togethers, memorable vacations, and hunting for the perfect gifts all make the holidays a special time of year. As summer draws nearer to a close, the holidays will be here before you know it – which means now is the time to start preparing your holiday marketing campaigns. Data reveals that...
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threads and the future of the social media landscape
Threads is a new social media app that launched on July 5, 2023, created by Meta, parent company of the renowned social media apps Facebook and Instagram. Threads is similar to Twitter, featuring a feed of text-based posts with a 500-character limit, that users can comment on, like, and share – encouraging real-time conversations. Threads...
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