Tampa, FL – V12, an audience and media solutions provider and subsidiary of Porch Group (NASDAQ: PRCH), announced its rebrand to Porch Group Media, reflecting its transformation to a provider of proprietary first-party audiences and managed media network solutions offered through the Porch Group Media Network, the first media network to target movers and homeowners with insights into more than 90% of all U.S. homebuyers per year.
Tampa, Fla. – January 25, 2023 – Porch Group Media, an audience and marketing solutions provider and subsidiary of Porch Group (NASDAQ: PRCH), announced the promotion of Kym Vance to Chief Revenue Officer. In this new role, Vance is responsible for the direction and management of the company’s sales revenue strategies.
Tampa, Fla. – October 27, 2022 – Porch Group Media, an audience and marketing solutions provider and subsidiary of Porch Group (NASDAQ: PRCH), announced a partnership with Strategus, the innovation leader in OTT/CTV advertising, optimization, targeting, reporting and analysis. In partnership with Porch Group Media, brands can target highly precise mover and homeowner audience segments utilizing connected TV as part of a broader suite of cross-device and multi-channel targeting options spanning email, display, social media, direct mail and mobile, including robust reporting and attribution.
Tampa, Fla. – October 11, 2022 – Porch Group Media, an audience and marketing solutions provider and subsidiary of Porch Group (NASDAQ: PRCH), today released a report detailing 2022 new mover trends. The study explores the state of today’s movers and uncovers valuable opportunities for brands to reach a lucrative audience of consumers who are actively spending.
BOSTON, May 3, 2022 – Porch Group Media, a Porch Group Company, today announced the findings of the 2022 Marketer’s Perspective on Mover Marketing Report, which highlights marketers’ approach and investment in reaching consumers who are moving.
BOSTON, April 15, 2021 /PRNewswire/ — Porch Group Media, a Porch Group, Inc. company and leading provider of purchase intent software and marketing services, announced that it was ranked highest among its peers for car ownership, pet ownership and race (white) by data intelligence company Truthset, in their Q1 2021 Data Quality Truthscore™ Report. Additionally, Porch Group Media placed within the top three for accuracy across dog owner, cat owner, household income, race (African-American), homeowner, married, and standard car owner.
BOSTON, February 3, 2021 /PRNewswire/ — Porch Group Media, a Porch Group, Inc. company and leading provider of purchase intent technology, insight and marketing services, announced the launch of Vistas lifestyle and shopping segmentation, a groundbreaking consumer targeting solution based on in-market behaviors. This solution marks a radical improvement over traditional self-reported consumer lifestyle segmentation.
BOSTON, January 21, 2021 /PRNewswire/ — V12 Data, a leading provider of purchase intent insight and marketing services, including mover data, announced that it has been acquired by Porch Group, Inc. (NASDAQ:PRCH), a leading vertical software company for the home services industry. The acquisition combines the power of Porch Group Media’s 27+ million mover database and billions of buyer intent signals with Porch’s unique new mover data assets to transform mover and homeowner marketing.
BOSTON, July 28, 2020 /PRNewswire/ — Porch Group Media, a leading provider of purchase intent insight and marketing services, announced the launch of its Active Shopper Attributes, part of Porch Group Media’s ConsumerPlus data asset and powered by Porch Group Media Signals in-market technology. Brands can use the attributes to reach consumers who have a high propensity to purchase products and services they are selling within the next 90 days.
BOSTON, July 20, 2020 /PRNewswire/ — Porch Group Media, a leading provider of consumer and purchase intent insight, announced that it was ranked highest among consumer data vendors for gender and combined attributes of age and gender, by data intelligence company Truthset, in their initial release completed in May 2020. Founded by veterans from Nielsen, Salesforce, LiveRamp, and Procter & Gamble, Truthset helps all stakeholders in the marketing ecosystem measure the accuracy of consumer data to improve the performance of data-driven marketing activities.
