Pre-Move Shopping Insights Luci: So you’re a researcher yourself, David, and we’re also seeing how consumers do research when they’re looking at goods and services. Is there anything interesting you see in these categories in terms of the timing that consumers execute when researching some of these things for the move? Some of these are really...Read More
Owning vs Renting Behaviors Luci: One of the big surprises to me in the data is the high percentage of millennials who are moving, 46% of this survey which is almost double compared to other cohorts we have looked at. I’ve been studying movers for at least a decade in different industries that I’ve worked...Read More
Email hygiene is the process of maintaining an email database by removing bad or old email addresses and replacing them with verified, opted-in, reachable email addresses. Email hygiene is important because it directly affects your email marketing performance. A clean email list will improve your brand’s sender reputation, email deliverability, and email engagement. However, a...Read More
Moving is one of the biggest life transitions consumers go through. It often comes with new routines, new purchases, changing priorities, and major household decisions. And for many new movers, pets are right in the middle of all of it. Data shows that 78% of new movers are pet owners, with dog ownership representing the...Read More
Meet Jennifer Renaud Jennifer Renaud, SVP and CMO of Masonite, has spent her career building brands at large enterprise companies like Microsoft and Oracle. She is currently tackling evolving a 100-year-old brand, Masonite, and changing what doors mean to consumers. *The following content has been adapted from a podcast The Masonite Team and The New...Read More
Homeowners’ behavior has changed significantly in the past few years. As a result of the pandemic, Americans were forced to spend more time in their home, including working remotely, which gave rise to a huge boon in home improvement and DIY. Rising recent rates have made mortgages more expensive, slowing the real estate market. ...Read More
Join us as industry leaders and experts discuss important marketing topics and share actionable insights and unique perspectives on the latest marketing, strategies, technology, and trends. Meet Jennifer Renaud Jennifer Renaud, SVP and CMO of Masonite, has spent her career building brands at large enterprise companies like Microsoft and Oracle. She is currently tackling evolving...Read More
PGM conducted a new mover research study with The Harris Poll and uncovered some insightful stats on today’s new movers and their financial habits. The move represents a transition point in consumers’ lives, where many major decisions are being made — including seeking mortgage lenders, switching banks, and finding new financial service providers. And,...Read More
Moving represents a pivotal life event where consumers are highly receptive to forming new relationships and making significant purchasing decisions. When individuals or families relocate, their existing financial arrangements, such as local branch access, ATM convenience, or even preferred insurance providers, often become less suitable. This disruption creates a unique window of opportunity for banks,...Read More
*The following content has been adapted from a podcast The State of Mover Marketing | Leadership Insights with Michelle Taves Michelle: What’s the state of move or marketing today? The best way to think about mover marketing as a discipline is that it’s in transition. There are a lot of marketers, particularly at the local...Read More
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