Meet Michelle Taves Michelle Taves serves as Group GM of Porch Marketing, leading the integrated marketing strategy of PGM. Michelle played a key role in establishing PGM as a leading product innovator in mover marketing and today is a member of the senior leadership team. With over 30 years of product, marketing, and leadership experience,...Read More
Engaging with consumers is now more accessible than ever for retailers. But with a saturation of possible touchpoints and expanding competition, capturing the right audience in the right place at the right time requires a complex strategic approach. And while 38% of retail marketers say their overall marketing strategies are very successful, there is still...Read More
When people move, they’re more likely to interact with new brands and spend on new products and services. But, without the right insights on movers, your brand won’t be able to accurately identify and market to this valuable audience. Access to unified mover insights enables brands to improve reach and identify targeted audience segments to...Read More
Mover marketing has long been associated with direct mail. But, it’s time to start recognizing mover marketing for what it is today. Oftentimes, when people hear the term “mover marketing,” they immediately think of the flashy advertisements and coupon books that show up in their mailboxes once they’ve moved into their new homes. Direct mail...Read More
Article Originally Appeared on Toolbox.com, by Karthik Kashyap When people move to a new place, marketers can leverage data and mover marketing strategies to succeed in their overall customer acquisition and retention strategies. But how well are B2C companies leveraging mover marketing strategies? A joint study by PGM and Ascend2 shines a light on it....Read More
Moving is a major life event. Whether it’s relocating out of state or moving to a neighboring city, consumers are faced with several major purchase decisions throughout a move. As a result, this boost in economic activity offers brands a valuable opportunity to reach these consumers at a time when they’re likely to spend more...Read More
New mover marketing, also known as “mover marketing,” targets consumers who are moving. The spending habits of movers are dynamic, changing drastically during the time of a move. With $11k on average spent throughout the moving journey, moving represents a major economic opportunity for businesses to acquire and retain customers. Today, mover marketing uses rich...Read More
The Marketer’s Perspective on Mover Marketing Report explores how brands are utilizing mover marketing strategies to increase their customer acquisition and retention. Key findings from the report include: Who is using mover marketing strategies? Just over one-quarter (28%) of organizations have a mover marketing strategy in place and measurable and another 26% are currently rolling...Read More
When it comes to new mover marketing, timing is everything. Reaching new movers early is key to the success of your mover marketing programs. So, how soon are millennials making purchases for their new home? And, how do you ensure your brand is reaching this valuable consumer segment when it matters most? Millennial New...Read More
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