Direct mail has stood the test of time as a highly successful way to engage and captivate modern audiences. In fact, 62% of consumers ultimately made a purchase in response to receiving a piece of direct mail.  To truly stand out, businesses must reimagine their direct mail approaches. We will share some compelling direct mail...Read More

Baby Boomers are embracing the digital age and connecting with others online. Born between 1946 and 1964, this sizable generation witnessed the evolution of technology firsthand, growing up with rotary phones and black-and-white TVs. Today, they’re comfortable using smartphones, engaging on social media, and shopping online. (Source) General online shopping statistics show that in the...Read More

Millennials and Gen Z are currently driving the future of the furniture market.   Both groups are emerging as key targets, due to their significant (and growing) purchasing power, with a shared preference for digital experiences.  Each generation presents both challenges and opportunities for furniture retailers. As a furniture retailer, it’s important to adapt your strategies...Read More

The ability to buy with one click from a social media post was something we could have only imagined when shopping at the local mall 20 years ago… It’s 2025, and the lines between brick-and-mortar and online stores are blurring. While people still love shopping in-store, consumers increasingly turn to online shopping. Life is busy...Read More

The ways consumers research, choose, and purchase vehicles continue to evolve and shift dramatically. Today, 95% of vehicle buyers use online channels as a source of information. In fact, twice as many start their research online versus visiting a dealer.  For dealerships, adapting to this digital landscape isn’t just beneficial—it’s essential. So, how can you leverage digital...Read More

1.  Over 90% of car buyers conducted extensive online research before visiting a dealership. (Forrester) 2. Over 70% of car shoppers used at least two devices (such as smartphones, tablets, and laptops) throughout their research process. This omnichannel approach highlights the importance of a seamless digital experience across all platforms for automotive brands. (Statista) 3....Read More

As a marketer, I love a good list of statistics, and even better when they are accompanied by a good chart. If you’ve stumbled on this article, you probably are just as keen to read up on the latest email marketing statistics. Our team curated the latest stats we could find to help you stay...Read More

Customer Lifetime Value (CLTV) is a metric that helps you understand the long-term value of your customers. It allows you to make informed decisions about acquisition, retention, and upselling strategies.   By focusing on strategies to increase CLTV, your business can enhance its long-term profitability and customer loyalty.  Here are some effective strategies to achieve this: ...Read More

The fitness landscape is constantly evolving. In 2025, we’re seeing exciting new trends emerge that are redefining how people approach health and wellness. 16 Health & Fitness Marketing Trends & Statistics for 2025 1. According to the Global Wellness Institute, the global wellness economy is projected to reach $7 trillion by 2025 with an average...Read More

Successful marketing is about targeting the right person, at the right time, and with the right message. While marketing techniques and the terms themselves have changed over the years, this has always been the golden rule of marketing.  Read More