By

Larisa Bedgood
omnichannel marketing
Consumers shop across any number of devices and channels, much of these increasingly digital in today’s changed environment. Omnichannel marketing is an approach that provides customers with a completely seamless and integrated shopping experience from the first touchpoint to the last. The goal is to create a unified and consistent brand experience, whether the...
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email marketing trends
In 2024, email marketing continues to be a cornerstone of successful marketing strategies. Here are the latest trends on email marketing usage, ROI, preferences, and deliverability to help inform your 2024 email marketing strategies. Email Usage in 2024 There are 4.48 billion email users worldwide. Email remains the most widely used communication channel globally....
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Target Across the Purchase Journey
Today, the relationship customers build with a company is far from linear. They research and connect with your business many times, across different devices and touchpoints.  Marketers must manage and automate engagement with consumers uniquely at every touch point, based on each individual’s behavior. Here is a look at key strategies to reach consumers at the...
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direct mail marketing tips strategies
Despite so many digital channels available today (or maybe in spite of it), direct mail remains a powerful channel to reach consumers. While technology has opened up numerous channels for communication, direct mail truly stands out as a tangible and impactful way to connect with customers on a personal level. Its ability to engage...
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email-marketing-2024
Numerous digital technologies and online marketing channels are available to today’s marketers, however email marketing is still considered the giant of digital marketing. In fact, email is actually increasing in popularity as younger generations flock to their smartphones to communicate with their peers, social networks, and favorite brands.
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tips to improve business data quality
The demand for trusted data is at an all-time high. This has never been more apparent, according to the 2023 Data Integrity Trends and Insights Report. 77% of respondents cited data-driven decision-making as the leading goal of their data programs Only 46% have “high” or “very high” trust in the data used for decision-making....
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ways to use marketing personalization data to drive personalization
Personalization allows brands to create experiences tailored specifically to individual customers. Today, with so much digital noise and AI-generated content, consumers are seeking these tailored experiences more and more. According to research: 89% of marketers see a positive ROI when they use personalization in their campaigns 60% of consumers say they’ll become repeat customers...
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2024 marketing trends strategies
Technological advancements and evolving customer expectations are challenging marketers to test new strategies and explore new channels this year. We’ve compiled 50 statistics highlighting the latest marketing trends and strategies for 2024. Table of Contents 2024 Email Marketing Trends and Strategies 2024 Advertising Trends and Strategies 2024 Social Media Marketing Trends and Strategies 2024...
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marketing to baby boomers
Baby Boomers are embracing the digital age and connecting with others online. Born between 1946 and 1964, this sizable generation witnessed the evolution of technology firsthand, growing up with rotary phones and black-and-white TVs. Today, they’re comfortable using smartphones, engaging on social media, and shopping online. In fact, according to a recent survey, 39%...
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omnichannel marketing
Today’s customers are tech-savvy and expect a unified brand experience across all touchpoints, from mobile apps to brick-and-mortar stores. Omnichannel marketing makes this possible by uniting all your channels, from social media to physical stores, into one cohesive strategy. As competition intensifies in 2024, investing in a seamless omnichannel experience will win you more...
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