Direct mail has stood the test of time as a highly successful way to engage and captivate modern audiences. In fact, 62% of consumers ultimately made a purchase in response to receiving a piece of direct mail. To truly stand out, businesses must reimagine their direct mail approaches. We will share some compelling direct mail...Read More
Priorities have evolved for American homebuyers. Today, people spend more time living, entertaining, and working in their homes. So, what are the things that make a home feel like home for today’s homebuyers? What do American homebuyers look for when finding the perfect place to set down roots? Top 5 Features That Matter to Homeowners ...Read More
Baby Boomers are embracing the digital age and connecting with others online. Born between 1946 and 1964, this sizable generation witnessed the evolution of technology firsthand, growing up with rotary phones and black-and-white TVs. Today, they’re comfortable using smartphones, engaging on social media, and shopping online. (Source) General online shopping statistics show that in the...Read More
Millennials and Gen Z are currently driving the future of the furniture market. Both groups are emerging as key targets, due to their significant (and growing) purchasing power, with a shared preference for digital experiences. Each generation presents both challenges and opportunities for furniture retailers. As a furniture retailer, it’s important to adapt your strategies...Read More
The digital era has changed almost every aspect of our lives, including the way we buy homes. The time and effort saved using the internet is something today’s consumers heavily rely on. Fortunately for new movers, it’s never been easier than it is today to search for and buy a home online. With the plethora...Read More
The ability to buy with one click from a social media post was something we could have only imagined when shopping at the local mall 20 years ago… It’s 2025, and the lines between brick-and-mortar and online stores are blurring. While people still love shopping in-store, consumers increasingly turn to online shopping. Life is busy...Read More
On Friday, April 11, 2025, the PGM team volunteered at Metropolitan Ministries to help provide essential services for at-risk and homeless families. Since 1972, Metropolitan Ministries has been focused on combatting homelessness and supporting at-risk families by addressing immediate needs such as food and shelter while also providing pathways to long-term self-sufficiency through education, job...Read More
The ways consumers research, choose, and purchase vehicles continue to evolve and shift dramatically. Today, 95% of vehicle buyers use online channels as a source of information. In fact, twice as many start their research online versus visiting a dealer. For dealerships, adapting to this digital landscape isn’t just beneficial—it’s essential. So, how can you leverage digital...Read More
PGM Consistently Recognized for Highly Accurate Data by Truthset PGM (PGM) has been a member of the Truthset Data Collective since 2020. Each quarter, Truthset, an independent arbiter of consumer data accuracy, measures data accuracy and produces a Custom Report for each data provider. PGM is extremely proud to announce that we were...Read More
1. Over 90% of car buyers conducted extensive online research before visiting a dealership. (Forrester) 2. Over 70% of car shoppers used at least two devices (such as smartphones, tablets, and laptops) throughout their research process. This omnichannel approach highlights the importance of a seamless digital experience across all platforms for automotive brands. (Statista) 3....Read More
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