Larisa Bedgood
navigating the connected tv landscape
As we embrace a digital-first age, the way we consume content has experienced a seismic shift. Gone are the days when television schedules dictated our evenings. Today, it’s all about streaming, on-demand shows, and flexibility. For brands and advertisers, Connected TV represents a fresh opportunity to reach audiences in more personalized and effective ways....
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holiday email marketing tips
The holiday season is a critical time for businesses, and with the right email marketing strategy, you can make the most of this festive period to drive sales and engage with your audience. According to research by Salesforce, almost two-thirds (68%) of holiday shoppers said they pay more attention to emails from companies during...
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dealership marketing audience segmentation
Reaching the right consumers with the right message is at the heart of any successful marketing strategy. This is where audience segmentation comes into play. Long gone are the days of one-size-fits-all advertising campaigns. Savvy dealerships are leveraging audience segmentation techniques to connect with potential customers in a more personalized and effective way. Why...
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new mover marketing reaching your audience at the right moment
Moving to a new home is a significant life event that brings about a multitude of changes and new experiences. For businesses, this transition period presents a unique and often untapped opportunity to connect with an audience actively shopping and looking to establish relationships with new businesses in their community. Why Market to New...
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email marketing automation tips
As technology and customer expectations continue to evolve, embracing email marketing automation is no longer just an option but a strategic imperative for brands looking to stay ahead in the digital landscape.   From welcoming new subscribers with personalized greetings to recovering abandoned carts and celebrating special occasions, email automation streamlines the marketing process,...
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customer journey map
Consumers today are inundated with numerous information and choices when researching and shopping, making it more important than ever for your brand to stand out from the crowd. During this customer journey, from awareness to post-purchase, consumers experience a myriad of interactions with your brand at every touchpoint. Marketing to consumers at every stage...
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multichannel marketing strategy
Reaching and engaging consumers has become both more challenging and more exciting. Consumers are shopping across more platforms and channels, both offline and online. By targeting consumers across channels, brands can create a cohesive and personalized customer experience. However, while marketers understand the importance of multichannel marketing, only 14 percent of organizations say they...
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direct mail marketing tips strategies
In the ever-evolving world of digital marketing, direct mail remains strong. While technology has opened up numerous channels for communication, direct mail stands out as a tangible and impactful way to connect with customers on a personal level. Its ability to engage the senses and leave a lasting impression makes it an ideal way for...
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navigating the new social media landscape
Social media platforms have transformed from mere social networking spaces into powerful arenas for businesses to connect, engage, and convert consumers. Advertising on these platforms offers a direct channel to reach potential customers and foster meaningful relationships. Social Media and the Consumer Journey Consumers today use social media extensively when researching and purchasing from...
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marketing trends furniture industry
Furniture marketing is continually changing as consumer behaviors and preferences evolve. Today, consumers are increasingly using digital platforms and online channels to shop for furniture. They seek inspiration from social media, explore websites and online marketplaces, and read customer reviews to make informed decisions. The rise of e-commerce has provided convenience and accessibility, allowing...
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