By

Larisa Bedgood
How to Measure the Efficacy of Direct Mail Campaigns
When a customer is willing to share their new customer data, analyzing their results offers a keen insight into the attribution of marketing efforts. We can watch how direct mail is backing up digital efforts by tracking dates from the beginning of the campaign through the purchase. The more data captured early on, the...
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How Does Direct Mail Tie Into the Porch Group Media Network
When brands think of a media network, they think of display media and targeting because with many of them, that’s all they do. The Porch Group Media Network takes this strategy and adds 6 to 7 additional channels that make for better analytics all around. Michelle: So the media network is all about impressions...
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the power of direct mail
Personalization in advertising is now easier than ever. Utilizing companies like Welcome Wagon, help to focus direct mail marketing efforts into the hands of the right people in your community. Adding direct mail to your current marketing strategy will lift your performance overall. Luci: There’s a couple things here when we talk about personalization...
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25 Amazing Statistics on How Consumers Shop for Cars 1. 68% of consumers say they will do most or all of their vehicle purchase process online in the future. 80% think it’s a good or great idea to buy entirely online. (Cox Automotive) 2. When researching online, 46% of car shoppers use multiple devices....
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Why Marketers Use Direct Mail
While Customer Acquisition Costs (CAC) are rising on digital channels, many businesses are revising their marketing models to include direct mail. Coupled with digital marketing, direct mail is a touchpoint that gets a tangible piece of marketing into the hands of potential customers. Luci: If you are here because you are hoping to understand...
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introduction to welcome wagon
Welcome Wagon introduces local movers, new homeowners, renters, and other people in communities to businesses in their area of all sizes. Businesses can leverage their reach by getting their marketing pieces physically into the hands of these individuals and families through direct mail. Luci: I’m excited to have a new guest today with us,...
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strategies to personalize email campaigns
Email personalization refers to the process of sending hyper-targeted emails to your audience using the insights you have about your customers or prospects. Emails can be personalized using first name, last name, location, purchase activity, shopping cart items, and much more. There are many factors involved when it comes to creating successful email campaigns,...
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Email is one of the most effective digital marketing channels for customer retention, while also serving as the foundation of the marketing-to-sales funnel for many marketers across industries. However, 22.5% of your email subscribers will go inactive each year. Given that numerous studies demonstrate that opt-in consumers are more profitable than those who cannot...
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in-market insights automotive companies
Welcome to the Movers and Shakers podcast. Join us as industry leaders and experts discuss important marketing topics and share actionable insights and unique perspectives on the latest marketing, strategies, technology, and trends. *This content has been adapted from our Movers and Shakers podcast. Luci: What kind of in-market insights do you have for...
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Moving Trends
New survey on real estate from The Harris Poll Thought Leadership Practice shows people considering drastic moves to solve housing market dilemma Source: Harris Poll – Americans want to be homeowners, but feel they can’t afford to buy — most agree “the American dream of owning a home is dead.” But they also feel that...
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