Did you know that companies with omnichannel customer engagement strategies retain on average 89% of their customers?  This is compared to a 33% customer retention rates for companies with weak omnichannel strategies. (Invesp) In multichannel marketing, a company may use different channels to interact with the customer but each channel is managed separately with a different...Read More

Understanding and connecting with your target audience through personalized communications is vital for success. Audience segmentation, the process of dividing your customer base into distinct groups based on specific criteria, is a powerful strategy to achieve this personalization. By personalizing your marketing efforts to the unique needs and preferences of each segment, you can create...Read More

Email remains one of the most effective ways for businesses to communicate with customers, share offers and build lasting relationships. But even the best email marketing strategy won’t deliver results if your customer database is missing email addresses or contains outdated contact information. Customers change email providers, abandon old accounts and sometimes never provide an...Read More

Consumers don’t follow a straight path to purchase. They might discover a product on social media, research it on Google, compare prices on a retailer’s website, see an ad on Connected TV and eventually make a purchase in-store. For marketers, the challenge isn’t simply being present across multiple channels. It’s making those interactions feel connected...Read More

First-party data has become one of the most valuable assets in modern marketing. As privacy regulations evolve, third-party cookies disappear, and consumers expect more personalized experiences, brands are under increasing pressure to better understand their audiences using data they can actually trust. In fact, 9 out of 10 marketers say first-party data is more important...Read More

Social media consumer behavior is evolving quickly, changing how brands build engagement, influence buying decisions, and connect with audiences online. Today’s consumers move constantly between platforms, devices, websites, and apps, expecting the experience to feel connected the entire way. And while platforms continue to evolve, one thing remains consistent: brands that create relevant, engaging content...Read More

Every year, millions of Americans move. They buy homes. Rent apartments. Relocate for jobs. Downsize. Upgrade. Start families. Retire. And when they move, they spend money. A lot of it. That’s why new mover marketing continues to be one of the most effective customer acquisition strategies available to brands in 2026. According to PGM research,...Read More

Moving is one of the biggest life transitions consumers go through. It often comes with new routines, new purchases, changing priorities, and major household decisions. And for many new movers, pets are right in the middle of all of it. Data shows that 78% of new movers are pet owners, with dog ownership representing the...Read More

Email marketing remains a cornerstone of successful digital marketing strategies, offering unparalleled reach, engagement, and ROI. People aren’t just using email to connect with family and friends. In fact, 60% of consumers prefer to be contacted by brands through email. With its ability to deliver personalized, targeted messages directly to a subscriber’s inbox, email marketing has proven...Read More

There is a ton of great content and research on marketing to millennials, how to influence Baby Boomers, or what types of messaging most appeal to Gen X.  However, what type of products, messaging and channels appeals to today’s youngest generations?  Our younger generations – the future spenders – certainly need to be taken into...Read More