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Larisa Bedgood
Target Across the Purchase Journey
22
Jul

How to Target Consumers at Key Moments in the Purchase Journey

July 22, 2024
Today, the relationship customers build with a company is far from linear. They research and connect with your business many times, across different devices and touchpoints.  Marketers must manage and automate engagement with consumers uniquely at every touch point, based on each individual’s behavior. Here is a look at key strategies to reach consumers at the...
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direct mail marketing tips strategies
19
Jul

Direct Mail Marketing: 3 Proven Tips and Strategies for Success

July 19, 2024,
Despite so many digital channels available today (or maybe in spite of it), direct mail remains a powerful channel to reach consumers. While technology has opened up numerous channels for communication, direct mail truly stands out as a tangible and impactful way to connect with customers on a personal level. Its ability to engage...
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email-marketing-2024
17
Jul

Email Marketing: Still the Giant of Marketing in 2024

July 17, 2024
Numerous digital technologies and online marketing channels are available to today’s marketers, however email marketing is still considered the giant of digital marketing. In fact, email is actually increasing in popularity as younger generations flock to their smartphones to communicate with their peers, social networks, and favorite brands.
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tips to improve business data quality
10
Jul

4 Tips to Improve Business Data Quality

July 10, 2024,
The demand for trusted data is at an all-time high. This has never been more apparent, according to the 2023 Data Integrity Trends and Insights Report. 77% of respondents cited data-driven decision-making as the leading goal of their data programs Only 46% have “high” or “very high” trust in the data used for decision-making....
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ways to use marketing personalization data to drive personalization
08
Jul

5 Ways to Use Marketing Data to Drive Personalization

July 8, 2024,
Personalization allows brands to create experiences tailored specifically to individual customers. Today, with so much digital noise and AI-generated content, consumers are seeking these tailored experiences more and more. According to research: 89% of marketers see a positive ROI when they use personalization in their campaigns 60% of consumers say they’ll become repeat customers...
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2024 marketing trends strategies
05
Jul

50 Marketing Trends & Strategies You Need to Know in 2024

July 5, 2024,
Technological advancements and evolving customer expectations are challenging marketers to test new strategies and explore new channels this year. We’ve compiled 50 statistics highlighting the latest marketing trends and strategies for 2024. Table of Contents 2024 Email Marketing Trends and Strategies 2024 Advertising Trends and Strategies 2024 Social Media Marketing Trends and Strategies 2024...
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marketing to baby boomers
03
Jul

Baby Boomer Marketing Tips

July 3, 2024
Baby Boomers are embracing the digital age and connecting with others online. Born between 1946 and 1964, this sizable generation witnessed the evolution of technology firsthand, growing up with rotary phones and black-and-white TVs. Today, they’re comfortable using smartphones, engaging on social media, and shopping online. In fact, according to a recent survey, 39%...
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omnichannel marketing
27
Jun

The 2024 Guide to Omnichannel Marketing

June 27, 2024
Today’s customers are tech-savvy and expect a unified brand experience across all touchpoints, from mobile apps to brick-and-mortar stores. Omnichannel marketing makes this possible by uniting all your channels, from social media to physical stores, into one cohesive strategy. As competition intensifies in 2024, investing in a seamless omnichannel experience will win you more...
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omnichannel marketing strategies
21
Jun

Omnichannel Marketing: 3 Strategies to Wow Your Customers in 2024

June 21, 2024
According to the McKinsey Report, more than 60% of consumers shop across multiple channels. Research shows that companies with omnichannel customer engagement strategies retain 89% of their customers.  What is an Omnichannel Marketing Strategy? An omnichannel marketing strategy unites all your marketing channels, from social media to physical stores, into one cohesive customer experience. This creates...
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social commerce statistics
19
Jun

25 Amazing Social Commerce Statistics

June 19, 2024,
Social media has become an integral part of our lives, shaping how we connect, share, and consume information. As of October 2023, an incredible 61.4 percent of the world’s population are social media users. That equates to a whopping 4.95 billion people! Number of internet and social media users worldwide as of October 2023...
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