Moving is one of the biggest life transitions consumers go through. It often comes with new routines, new purchases, changing priorities, and major household decisions. And for many new movers, pets are right in the middle of all of it. Data shows that 78% of new movers are pet owners, with dog ownership representing the...Read More
Email marketing remains a cornerstone of successful digital marketing strategies, offering unparalleled reach, engagement, and ROI. People aren’t just using email to connect with family and friends. In fact, 60% of consumers prefer to be contacted by brands through email. With its ability to deliver personalized, targeted messages directly to a subscriber’s inbox, email marketing has proven...Read More
There is a ton of great content and research on marketing to millennials, how to influence Baby Boomers, or what types of messaging most appeal to Gen X. However, what type of products, messaging and channels appeals to today’s youngest generations? Our younger generations – the future spenders – certainly need to be taken into...Read More
The recent Social Media Trends study by Digital Air Strike revealed that car shoppers, for the third consecutive year in a row, ranked social networks as more important than a dealer’s website when choosing which dealership to visit. The study, which was based on research findings from 2,000 car buyers and 2,000 service customers, found...Read More
Data enhancement is the process of improving customer data by adding, updating, validating, or enriching existing records to create a more complete and accurate view of customers. Also called data enrichment, data enhancement helps marketers improve audience targeting, personalization, customer insights, and campaign performance by filling in missing information and strengthening customer profiles. For example,...Read More
Most marketers I talk to don’t feel short on data. They feel short on useful data. While your data might tell you what customers clicked, bought, or opened, those insights alone won’t help you fully understand who they are, what’s changing in their lives, or why their shopping behaviors changed. That’s where data enrichment comes in. What is Data Enrichment? Data enrichment, also known as data...Read More
Every great marketer has had to wrestle with a data quality monster every now and then. Perhaps you’re currently trying to tame one. Poor data quality eats your marketing dollars, limiting your ROI potential. And if you don’t have the right processes in place to keep it clean, you’re taking unnecessary risks—like wasting budget, upsetting...Read More
At PGM Solutions, a Porch Company, our mission is “everything for the home.” This year, we took that mission beyond our desks and onto the construction site. In honor of our veterans, we partnered with Habitat for Humanity to build a home for a local veteran and their family. For PGM, this wasn’t just...Read More
Week after week, AI has been in the headlines. And in marketing, AI promises faster campaigns, better automation, and hyper-personalization that can’t be beat. And while all of this is true, 2026 will likely be a year of consumer backlash. Marketing that feels bot-driven, tone-deaf, or intrusive is turning people off. As a result, consumers are increasingly looking for more genuine experiences. The AI Trust Gap Is Growing Marketers are facing a dilemma. On one hand, marketing teams...Read More
2026 isn’t going to be about chasing more–more ads, more channels, more data. Consumers are already overwhelmed and tuning it out. The brands that will get attention will be the ones that simplify, focus, and show up in ways that feel highly personal and relevant. But simplifying alone isn’t enough. The bigger shift in 2026...Read More
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