Top 8 Methods New Movers Use to Make Purchase Decisions

online new mover research

Approximately 31 Million people move in America every year and these new movers are known for spending money, a segment that every business would love to capture.

New movers are making numerous purchase decisions, spending approximately $11,000 for products and services during the move. They are also using a variety of channels and research methods when deciding which brands and service providers will earn their business. Brands must make sure they are present on online channels but also supplement this will direct mail and offline outreach.

The New Mover Trends Report from Porch and Porch Group Media explores today’s new mover, how they are spending, and when they are purchasing. Check out this list of the top 7 ways new movers use when they are researching new products and services during the move.

  1. Online Research – 46%
  2. Online Customer Review – 37%
  3. Recommendations from family/friends/neighbors – 31%
  4. Store visit to ask about certain items – 31%
  5. Online ads – 29%
  6. Information I receive by email – 24%
  7. Local online forum groups (NextDoor, Facebook) – 24%
  8. Information I receive in the mail – 22%

Be sure to also check out our post on top items movers are spending on!

2021 New Mover Trends Report from Porch Group and Porch Group Media

The 2021 New Mover Trends Report from Porch and Porch Group Media explores the profile of today’s new movers and provides valuable insights into movers’ life events, spending behaviors, attitudes about moving, and much more. Download your free copy here!

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