Numerous digital technologies and online marketing channels are available to today’s marketers, however email marketing is still considered the giant of digital marketing. In fact, email is actually increasing in popularity as younger generations flock to their smartphones to communicate with their peers, social networks, and favorite brands.Read More

At PGM, giving back to our community is important to us. That’s why we were honored to attend a recent Habitat for Humanity home dedication ceremony, celebrating the completion of a new home, which we were lucky to be a part of building.  The keys were handed over to a very deserving new owner, and...Read More

Audience segmentation allows you to personalize messages and offerings to specific customer groups, resulting in increased engagement, customer satisfaction, and overall marketing success. In fact, a study found that engagement is 101% higher in segmented campaigns (DMA). We all know about demographic, geographic, psychographic, and behavioral segmentation – but consumers are multi-dimensional people – and...Read More

For years, marketers have leaned on cookies like a trusty sidekick, helping us understand who’s visiting our websites and what they’re interested in. This intel allowed us to tailor our messages and connect with the right people. But just like all good things, the era of third-party cookies was seemingly coming to a close. This...Read More

Direct marketing takes a one-to-one communication strategy to engage with potential customers on a personalized basis. Unlike advertising, which typically targets a broad audience or a mass market, direct marketing focuses on individual customers or specific segments of the market. It aims to create a direct response from the target audience, often through channels like...Read More

In 2025, shoppers have more choices than ever before. Thousands of brands are probably vying for your attention right now! And because of that, our expectations as customers have soared. We don’t just want good service; we expect seamless, personalized interactions that make us feel seen and valued. And if the experience is not up...Read More

If you are an email marketer, you have only 3 seconds to capture the attention of your audience. That’s a really short window of time. In fact, the odds aren’t even that good. The majority of marketing emails are determined attention-worthy in the time frame of zero to three seconds. This is according to the...Read More

For almost 30 years, third-party cookies have been a cornerstone of digital advertising, enabling ad platforms to track user behavior across websites. However, growing data privacy concerns and stricter regulations have driven a significant shift in the industry. Are Third-Party Cookies Really Going Away? The Latest Update from Google The conversation around the deprecation of...Read More

You may remember the days of flipping through a furniture catalogue or browsing showrooms, but the way we shop for furniture has undergone a seismic shift. Today’s furniture shopper is a digital nomad, effortlessly navigating the online world to find their perfect piece. From Instagram-worthy inspiration to in-depth customer reviews, they’re armed with information. But...Read More

Social media advertising has become an essential part of modern advertising, with marketers spending billions of dollars every year on social media ad campaigns. Check out some of these top statistics on social media usage and why you should integrate social media into your strategy: Social Media Usage Statistics & Trends for 2025 Billions of...Read More