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Larisa Bedgood
21
May

Porch Group Media Consistently Recognized for Highly Accurate Data by Truthset

May 21, 2024
Porch Group Media (PGM) is extremely proud to announce that we were ranked high among our peers for data accuracy in key categories by data intelligence company Truthset in their Q1 2024 Data Quality Truthscore™ Report. PGM received top rankings compared to other industry providers in the categories of:  HHI: $0 to less than $50k Renter...
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why is data quality important
20
May

Why is Data Quality Important?

May 20, 2024, ,
While gut instincts can play a role during brainstorming, successful marketing strategies are data-driven. However, data can be unreliable, incomplete, or inaccurate, leading to poor decision-making and wasted resources. In fact, poor data quality costs US businesses an average of $15 million per year. (Gartner) According to research by Experian, 94% of respondents see...
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Top Data-Driven Strategies for Dealerships to Connect with Vehicle Shoppers
13
May

Top Data-Driven Strategies for Dealerships to Connect with Vehicle Shoppers

May 13, 2024,
Reaching car shoppers in today’s highly competitive market is a challenge for dealerships. Research shows that an astounding 95% of car shoppers rely on online resources to gather information, bypassing dealerships as their starting point. However, only 1 in 3 potential car buyers know the exact vehicle they want to purchase. This is a valuable...
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email list cleaning tactics
08
May

8 Email List Cleaning Tactics for Successful Campaigns

May 8, 2024,
Email remains one of the most effective channels for building connections and driving conversions. A survey from eMarketer reveals that email marketing drives 25% of the overall revenues from those companies surveyed. Additionally, the median email marketing ROI is 122%.  That is four times higher than any other digital marketing channel. And consumers who purchase products through...
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social media platforms to prioritize in 2024
06
May

Top 3 Social Media Platforms for 2024

May 6, 2024,
Social media advertising is on the rise in 2024. According to research by Smartly.IO, 76% of marketers plan to spend more on social media advertising than they did in 2023. More specifically, the top platforms channel B2C marketers will be increasing their spend on in 2024 include: Instagram – 99% Facebook – 98% YouTube –...
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how to improve email personalization with data
01
May

How to Improve Email Personalization with Data

May 1, 2024,
As inboxes become increasingly crowded, marketers must become increasingly sophisticated in using data to cut through the noise and tailor their messages to the unique preferences and behaviors of individual recipients. Personalized emails are shown to achieve an impressive open rate of 29% and an outstanding click-through rate of 41%. However, when an email lacks...
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the future of direct mail strategies to stay ahead in 2024
29
Apr

The Future of Direct Mail: Strategies to Stay Ahead in 2024

April 29, 2024,
In a digital landscape where inboxes overflow and social media feeds are cluttered with advertisements, direct mail offers a compelling choice for marketers looking to engage their audience in fresh and exciting ways. Larisa Bedgood, Head of Marketing at Porch Group Media, and Michele Maxfield, GM of Welcome Wagon, share valuable insights and actionable takeaways...
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direct mail marketing tips
24
Apr

10 Tips for Creating Successful Direct Mail Marketing Campaigns

April 24, 2024,
According to the US Postal Service, 81% of recipients read or scan their mail daily. As a result, direct mail marketing represents a massive opportunity for your brand to get in front of consumers.  And for brands that leverage direct mail as part of their marketing mix, the rewards can be big – 76%...
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data enhancement
22
Apr

What is Data Enhancement?

April 22, 2024, ,
Did you know bad data robs U.S. businesses of trillions of dollars annually? Poor quality data hurts efficiency and performance—causing you to lose customers and waste your precious marketing dollars. Fortunately, there is a viable solution. Data Enhancement Overview Data enhancement, also known as data enrichment, focuses on improving the quality and accuracy of...
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strategies to personalize email campaigns
17
Apr

Top 3 Strategies To Personalize Your Email Campaigns

April 17, 2024,
Email personalization refers to the process of sending hyper-targeted emails to your audience using the insights you have about your customers or prospects. Emails can be personalized using first name, last name, location, purchase activity, shopping cart items, and much more. Many factors are involved when it comes to creating successful email campaigns, such...
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