50 Unbelievable Email Statistics You Need to Know

While not new or perhaps very exciting, email still reigns strong as one of the least expensive and most cost-effective marketing techniques.

Take a look at these 50 amazing statistics showing just how strong this marketing channel is:

Email ROI

1) – Email continues to outperform other marketing channels by a long shot. For every dollar brands invest in email marketing, they receive 42 dollars in return. (Litmus)

2) – 77% of marketers say email is one of their two most effective marketing channels and 78% of marketing executives indicate email marketing is vital to the overall success of their company. (Litmus, 2020)

3) – Just 16% of respondents believe their company measures email marketing’s ROI well or very well. Furthermore, 45% cited ROI measurement of email marketing efforts as poor, very poor, or non-existent. (Litmus, 2020)

4) – According to 80% of professionals, email marketing drives customer acquisition and retention. (eMarketer)

5) – Shoppers spend 138% more when marketed to through email, as compared to those who do not receive email offers. (Disruptive Advertising)

6) – On average, a welcome email series drives more revenue than having a single welcome email or none at all. (WordStream)

7) – One study found that the ROI on email was 28.5% compared to 7% for direct mail. (Chief Marketer)

Email Marketing

Consumers & How They Engage

8) – 60% of consumers say they’ve made a purchase as the result of a marketing email they received. (OptinMonster)

9) – The top 3 reasons people choose to unsubscribe from an email list: too many emails (59%), info no longer relevant (43%), or don’t recognize brand or remember signing up (43%). (OptinMonster)

10) – 21% of opened emails are opened within the very first hour of delivery. By the end of hour three, that number jumps up to nearly 41 percent. (Get Response)

11) – 61% of consumers enjoy receiving promotional emails weekly. 38% would like emails to come even more frequently. (Constant Contact)

12) – 42.3% of Americans subscribe to email lists to receive savings and discounts. (Elevently)

13) – Sending 3 abandon cart emails yields 69% more orders than 1 email abandon cart campaigns. (Omnisend)

14) – Shopping cart abandonment emails sent 1 hour after the user leaves your site are the most effective, converting 6.33% of shoppers. (Convince & Convert)

Email Personalization

15) – Emails with personalized subject lines are 50% more likely to be opened. (Oberlo)

16) – Segmented email marketing campaigns can lead to revenue increases of as much as 760%. (Campaign Monitor)

17) – Email personalization produces 6x higher revenue and transaction rates. (Experian)

18) – 74% of marketers have stated that targeted personalization increases their overall customer engagement rates. (eConsultancy)

19) – Birthday emails tend to generate 342% higher revenue pers email than standard promotional emails. (Experian)

20) – 55% of consumers have stated that they like email messages that contain relevant products and offers. (Liveclicker)

Email Automation

21) – On average, 51% of companies are currently using automation. (Email Monday)

22) – 68.5% of responders believe that automation improved the targeting of messages. (Liana Tech)

23) – Triggered emails result in 8 times more opens and greater earnings than typical bulk emails. (Experian)

24) – The best tactics for automation are mapping the customer experience (53%) and use of personalized messages (51%). (Ascend)

25) – Automation tools are used for sending all types of emails: (Get Response)

  •  welcome emails (47%)
  • promotional sales emails (46%)
  • transactional emails (28%)
  • invitations and reminders (27%)
  • blog updates (26%)
  • upselling emails (23%)
  • event-triggered emails based on customer lifecycle (15%), etc.

26) – Average open rate of triggered email campaigns is 46%, CTR – 11%, and click-to-open rate – 24%. (Get Response)

Mobile Email

27) – 60% of email opens are from mobile devices. (Adestra)

28) – Launching a mobile-responsive email design can increase unique mobile clicks by 15%. (MailChimp)

29) – Emails that display incorrectly on mobile may be deleted within three seconds. (Adestra)

30) – 37% of in-store retail sales are influenced by a shopper using a mobile device. (Deloitte)

31) – Mobile users check their email 3x more. (Google)

32) – 52% of customers are less likely to engage with a company because of bad mobile experience. (Wow Local Marketing)

33) – 73% of companies surveyed prioritize mobile device optimization of emails. (Smart Insights)

34) – 23% of consumers who open an email on a mobile device will open that email again later. (Campaign Monitor)

35) – One out of every 3 clicks in an email is registered on a mobile device. (Campaign Monitor)

Email Marketing

B2B Email

36) – 59% of B2B marketers prefer email for lead generation. (Emma)

37) – Email newsletters are the most-used type of content marketing for 81% of B2B marketers. (Content Marketing Institute)

38) – 40% of B2B marketers claim that email newsletters are the most important tactic in their content marketing strategy. (Content Marketing Institute)

39) – Approximately 85% of B2B marketers work with some form of email marketing software – making it the second most-used type of tool, behind analytics software (86%). (Content Marketing Institute)

40) – Nine out of ten B2B companies use email engagement as a content performance measure. That makes it the most popular metric. (Content Marketing Institute)

41) – B2B marketing emails see a 23% higher click-to-open ratio than B2C emails. (Emfluence)

Subject Lines, Email Body and Signatures

42) – 47% of people open the emails based on the subject line. (OptinMonster)

43) – Open rate by the number of words in the subject line: (Snov.io Labs)

  • 6-10 words (21%)
  • 0-5 words (16%)
  • 11-15 words (14%)
  • 16-20 words (12%)

44) – Emails with “fw:” in the subject line are 17% less likely to be opened. (Snov.io Labs)

45) – The email subject line most often contains: (Sales Cycle)

  • the customer’s name (46.21%)
  • the product name/details (44.01%)
  • the company name (42.88%).

46) – Emails with active discount codes have an 8 times higher chance to make a sale than those without any discounts. (Medium)

47) – An average marketing email consists of 434.48 words and it takes 3.3 minutes to read. (Snov.io Labs)

48) – Most (19% of subscribers) respond to the messages of 200-250 words, 17% to those under 50 words, 15% – to 150-200 words long email.  (Snov.io Labs)

49) – Emails with signatures with a photo receive 32% more replies than emails without it.  (Snov.io Labs)

50) – A study by Experian found that email subject lines with an emoji increased open rates by 56%, as compared to text-only subject lines. (Campaign Monitor)

Download Porch Group Media’s email marketing success kit – full of blogs, articles, webinars and resources to help you learn the latest trends and best practices to boost your email marketing success.

Email Marketing

Related Posts

Get on the list!

Be the first to know when we share new content geared to help you attract your ideal customers!

Be the first to know when we share new content geared to help you attract your ideal customers!