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Email marketing remains a cornerstone of successful digital marketing strategies, offering unparalleled reach, engagement, and ROI.
People aren’t just using email to connect with family and friends. In fact, 60% of consumers prefer to be contacted by brands through email.
With its ability to deliver personalized, targeted messages directly to a subscriber’s inbox, email marketing has proven time and again to be a highly effective way to connect with audiences, drive conversions, and nurture customer relationships.
Take a look at these 50 amazing email marketing statistics that showcase just how strong this marketing channel is.
Email Marketing ROI Statistics
1) For every $1 spent on email marketing, you can expect an average return of $40. (Omnisend)
2) 59% of consumers say marketing emails influence their purchase decisions. (OptinMonster)
3) 60% of consumers have completed a purchase after receiving a marketing message by email. (OptinMonster)
4) Automated emails can generate 320% more revenue than non-automated emails. (Campaign Monitor)
5) 87% of brands said that email marketing contributes to their business’ success. (HubSpot)
6) 51% of marketers believe that segmenting is one of the most effective email marketing strategies. (Instapage)
7) Email marketing campaigns that are most effective include the strategies of segmentation (78%), message personalization (72%), and email automation (71%). (HubSpot)
Email Marketing Engagement Statistics
8) Average open rate for email marketing is 32.55% (Constant Contact)
9) Average click-through rate for email marketing is 3.25% (GetResponse)
10) 59% of consumers say marketing emails influence their purchase decisions (Forbes)
11) 61% of consumers enjoy receiving promotional emails weekly. 38% would like emails to come even more frequently. (Constant Contact)
12) Friday records the highest open rates, almost at 19%. (HubSpot)
13) 71% cite email engagement as one of the most important metrics for the performance of their content. (Content Marketing Institute)
14) Shopping cart abandonment emails sent 1 hour after the user leaves your site are the most effective, converting 6.33% of shoppers. (Convince & Convert)
Email Marketing Personalization Statistics
15) Emails with personalized subject lines are 50% more likely to be opened. (Oberlo)
16) 80% of customers are more likely to purchase from brands that offer personalized experiences. (Litmus)
17) Personalized calls to action result in 42% higher conversion rates than regular CTAs. (Zembula)
18) 76% said personalized messages were essential in enhancing their consideration of a brand, and 78% said such communication made them more willing to repurchase. (Sender)
19) Birthday emails tend to generate 342% higher revenue per email than standard promotional emails. (Experian)
20) 55% of consumers have stated that they like email messages that contain relevant products and offers. (Liveclicker)
Email Marketing Automation Statistics
21) 58% of businesses use email automation as a strategy. (Forbes)
22) On average, automations get a 42.1% open rate, a 5.4% click rate, and a 1.9% conversion rate. (Omnisend)
23) One in three people who click on an automated message make a purchase. (Omnisend)
24) Nearly half of all people who click on a welcome and cart abandonment email make a purchase. (Omnisend)
25) Automation tools are used for sending all types of emails: (Get Response)
- welcome emails (47%)
- promotional sales emails (46%)
- transactional emails (28%)
- invitations and reminders (27%)
- blog updates (26%)
- upselling emails (23%)
- event-triggered emails based on customer lifecycle (15%), etc.
26) Back-in-stock emails have the highest conversion rate of an automated email at 5.84%. (Omnisend)riggered email campaigns is 46%, CTR – 11%, and click-to-open rate – 24%. (Get Response)
Mobile Email Marketing Statistics
27) 55% of emails are opened on mobile devices. (HubSpot)
28) 50% of people will delete an email if it isn’t optimized for mobile. (OptinMonster)
29) Emails that display incorrectly on mobile may be deleted within three seconds. (Adestra)
30) 23% of consumers who check an email on a mobile device will check it again later. (Campaign Monitor)
31) Nearly 1 in 5 email campaigns is not optimized for mobile devices. (SuperOffice)
32) 52% of customers are less likely to engage with a company because of bad mobile experience. (Wow Local Marketing)
33) 73% of companies surveyed prioritize mobile device optimization of emails. (Smart Insights)
34) 23% of consumers who open an email on a mobile device will open that email again later. (Campaign Monitor)
35) One out of every 3 clicks in an email is registered on a mobile device. (Campaign Monitor)
B2B Email Marketing Statistics
36) 80% of B2B customers want their B2B experience to be as good as or better than their B2C experience. (HubSpot)
37) 75% of B2B content marketers use video, up from 66% last year. (Content Marketing Institute)
38) 59% of B2B marketers say email marketing generates the most revenue. (HubSpot)
39) B2B companies that offer consistent blogging have 67% more leads monthly, compared to companies that don’t blog regularly. (HubSpot)
40) 47% of B2B buyers consume three to five pieces of content prior to engaging with a salesperson. (HubSpot)
41) B2B marketing emails see a 23% higher click-to-open ratio than B2C emails. (Emfluence)
Email Marketing Content Statistics
42) 47% of people open the emails based on the subject line. (OptinMonster)
43) Open rate by the number of words in the subject line: (Snov.io Labs)
- 6-10 words (21%)
- 0-5 words (16%)
- 11-15 words (14%)
- 16-20 words (12%)
44) 95% of marketers who use generative AI for email creation rate it as “effective,” and 54% rate it as “very effective”. (HubSpot State of Generative AI Report, 2023)
45) 43% of marketers who use generative AI say that it’s most helpful for creating email copy. (HubSpot State of Generative AI Report, 2023)
46) Emails with active discount codes have an 8 times higher chance to make a sale than those without any discounts. (Medium)
47) 47% of email recipients say they open an email based on the subject line alone, and 69% mark an email as spam based on the subject line alone. (OptinMonster, 2023)
48) Using customers’ names in email copy is the most common strategy marketers use to personalize their marketing emails. (MailJet, 2023)
49) Emails with signatures with a photo receive 32% more replies than emails without it. (Snov.io Labs)
50) A study by Experian found that email subject lines with an emoji increased open rates by 56%, as compared to text-only subject lines. (Campaign Monitor)
Want more great email marketing statistics? Check out our article: 100+ Must-Know Email Marketing Statistics for 2025.
Email Marketing Solutions
Email marketing is alive and well and offers unparalleled engagement and ROI. Not seeing the results you’re looking for? An out-of-shape database could be holding you back. Learn how we can help.
