New! home factors iconHome Factors for Insurance Client Login

By

Kristin Jones
ott strategy checklist
03
May

[Podcast] OTT Strategy Checklist

May 3, 2023, , ,
An OTT (Over-The-Top) strategy checklist can be a useful tool to ensure that your business is ready to launch or expand its OTT offerings. By following these guidelines and creating a comprehensive OTT strategy checklist, businesses can improve their chances of success in the highly competitive market. Peter Jones, Head of Local Sales at...
Read More
reasons why customers aren't responding to emails
01
May

11 Reasons Why Your Customers Aren’t Responding to Your Emails and How to Win Them Back

May 1, 2023, ,
Have your email response and conversion rates fizzled? Do you feel like your customers have lost that loving feeling? If so, you are not alone! The competition is crowded…so it’s time to step up your email marketing game and make sure your message isn’t getting drowned out by the noise from increased email volume. Remember...
Read More
man browsing streaming services
26
Apr

The Evolution of CTV in the New Media Landscape

April 26, 2023, , ,
Our podcast has rebranded! Check out the Data Dialogues Podcast on your favorite podcast platform. The TV ad model is in the midst of a massive wave of disruption.  And with that disruption has come a massive amount of fragmentation in the CTV/OTT ad models and platforms.  This fragmentation means that marketers need to choose...
Read More
13
Apr

Automotive Aftermarket Trends and Statistics

April 13, 2023, , ,
The rise of e-commerce and advancements in technology have led to significant changes in the automotive aftermarket industry, with online sales and digital platforms playing an increasingly important role. As a result, automotive aftermarket marketing strategies must be adaptable and data-driven to keep up with the evolving trends and changing customer behaviors in the industry....
Read More
automotive marketing trends
29
Mar

2025 Automotive Marketing Trends

March 29, 2023
The auto industry has undergone ongoing and dynamic transformation over recent years.  Connected technologies, changing trends in consumer shopping behavior, digital and mobile channels, longer vehicle lifespans, and consumer mobility behaviors are all impacting how the automotive industry must respond to the changing climate.
Read More
social media marketing in the auto aftermarket industry
28
Mar

[Podcast] Social Media Marketing in the Auto Aftermarket Industry

March 28, 2023, ,
[Podcast] Social Media Marketing in the Auto Aftermarket Industry Social media plays an important role in building brand awareness and facilitating customer engagement. Auto aftermarket companies are using the power of social media to increase service appointments from customers, both old and new. Learn how social media marketing is being leveraged by TBC Corporation...
Read More
24
Mar

[Podcast] How to Engage Different Audience Segments

March 24, 2023
[Podcast] How to Engage Different Audience Segments In order to successfully engage customers and prospects, marketers must be mindful that different audiences will require different tactics and messaging strategies. Amy Klenke, VP of Product and Delivery at Porch Group Media discusses further in this mini podcast. Speakers SpeakerAmy KlenkeVP, Product & DeliveryTBC Corporation HostLuci...
Read More
20
Mar

[Podcast] Leveraging CTV in the Auto Aftermarket Industry

March 20, 2023, ,
[Podcast] Leveraging CTV in the Auto Aftermarket Industry CTV is becoming an increasingly popular channel for marketers of all industries. Unlike traditional TV advertising, CTV advertising allows for precise targeting and attribution. Marketers in the auto aftermarket industry are using this valuable channel to increase customer acquisition and engage their existing customers. Learn how...
Read More
new movers how digital advertising influences purchase decisions
16
Mar

New Movers: How Digital Advertising Influences Purchase Decisions

March 16, 2023,
We’ve all found ourselves viewing and even purchasing that unique or needed item that popped up in our feed at the right time. In fact, research shows that new movers respond favorably to social media advertising and Search Engine Marketing (SEM) campaigns. New Movers’ Likelihood to Purchase Through Social Media Advertising & SEM Campaigns Nearly...
Read More
new mover shopping behaviors
09
Mar

New Movers: Shopping Behaviors

March 9, 2023,
During a move, consumers embark on an experience of fresh beginnings and even take on an “all things new” attitude. This means investing in new furniture, appliances, décor, tools for home improvement projects, new services, and many other elements. How can companies leverage this mentality to drive sales? Let’s uncover some of the shopping behaviors...
Read More
1 … 4 5 6 7 8 … 16

Get on the list!

Be the first to know when we share new content geared to help you attract your ideal customers!