Client Login

By

Kristin Jones
24
Mar

[Podcast] How to Engage Different Audience Segments

March 24, 2023
[Podcast] How to Engage Different Audience Segments In order to successfully engage customers and prospects, marketers must be mindful that different audiences will require different tactics and messaging strategies. Amy Klenke, VP of Product and Delivery at Porch Group Media discusses further in this mini podcast. Speakers SpeakerAmy KlenkeVP, Product & DeliveryTBC Corporation HostLuci...
Read More
20
Mar

[Podcast] Leveraging CTV in the Auto Aftermarket Industry

March 20, 2023, ,
[Podcast] Leveraging CTV in the Auto Aftermarket Industry CTV is becoming an increasingly popular channel for marketers of all industries. Unlike traditional TV advertising, CTV advertising allows for precise targeting and attribution. Marketers in the auto aftermarket industry are using this valuable channel to increase customer acquisition and engage their existing customers. Learn how...
Read More
new movers how digital advertising influences purchase decisions
16
Mar

2022 New Movers: How Digital Advertising Influences Purchase Decisions

March 16, 2023,
We’ve all found ourselves viewing and even purchasing that unique or needed item that popped up in our feed at the right time. In fact, new research shows that new movers respond favorably to social media advertising and Search Engine Marketing (SEM) campaigns. New Movers’ Likelihood to Purchase Through Social Media Advertising & SEM...
Read More
tbc chief digital and technology officer kicks the tires on digital transformation
14
Mar

[Podcast] TBC Chief Digital & Technology Officer Kicks The Tires on Digital Transformation

March 14, 2023, ,
[Podcast] TBC Chief Digital & Technology Officer Kicks The Tires on Digital Transformation The auto aftermarket is proving itself adaptable as of late consistently outperforming forecasts in the face of automotive industry trouble. Smarter and budget-conscious consumers are keeping their cars longer, especially in face of higher interest rates and a looming recession. The...
Read More
new mover shopping behaviors
09
Mar

2022 New Movers: Shopping Behaviors

March 9, 2023,
During a move, consumers embark on an experience of fresh beginnings and even take on an “all things new” attitude. This means investing in new furniture, appliances, décor, tools for home improvement projects, new services, and many other elements. How can companies leverage this mentality to drive sales? Let’s uncover some of the shopping...
Read More
new movers top enticements driving purchase decisions
07
Mar

2022 New Movers: Top Enticements Driving Purchase Decisions

March 7, 2023,
For some, research for a big purchase and shopping for all the extras is exciting. For some, it’s daunting. When deciding how to market products and services to new movers, it’s important to know how and when to target new movers throughout each stage of the moving journey. Research Methods We’ve uncovered the research methods...
Read More
new mover home improvement trends
02
Mar

New Movers: 2022 Home Improvement Trends

March 2, 2023,
Buying a home is one of the biggest investments you will ever make. But what makes a home a home? Some say it’s where your family lives. Some say it’s that special place with familiar sights, sounds, and smells. Some say a isn’t a home until you put your unique stamp on it. So how...
Read More
26
Feb

How Car Dealerships Can Make the Shift to the Digital World

February 26, 2023, ,
Car shoppers are increasingly using the internet to evaluate their vehicle options when it comes time for them to purchase a new car. As a result, providing a user-friendly digital experience has become more important than ever for dealerships across the nation. Luci: The third trend that we’re seeing is obviously, there are a...
Read More
23
Feb

How to Reach Car Buyers First

February 23, 2023, , ,
Many consumers are doing their research online ahead of their buying experience. With today’s internet capabilities, we are many times able to target those looking for a car at the perfect time in their future journey. Luci: Amy, tell us more about how to leverage, reach, and leverage things like machine learning and models...
Read More
21
Feb

The Rise of Electric Vehicles

February 21, 2023, , ,
Electric vehicles are steadily gaining momentum in the market, but many consumers do not have the charging capabilities to conveniently make this type of vehicle an everyday car. The good news is that because of market insight and targeting, it is easier than ever to find the consumers who are specifically looking for this type...
Read More
1 … 4 5 6 7 8 … 17

Get on the list!

Be the first to know when we share new content geared to help you attract your ideal customers!