Who knew? It turns out that Mom taught us everything we need to know about best practices for 1st party data hygiene! For Mother’s Day, let’s review Mom’s words of wisdom. Sit back, read, and relax – but take your feet off the coffee table! Don’t Throw Your Money out of the Window! Did you...Read More
Connected TV (CTV) ads are a powerful tool for businesses looking to reach audiences in the streaming television landscape. There are several types of CTV ads available, each with its own unique benefits and targeting capabilities. Peter Jones, Head of Local Sales at Premion, explains in our podcast. [Podcast] Types of CTV Ads Speakers...Read More
An OTT (Over-The-Top) strategy checklist can be a useful tool to ensure that your business is ready to launch or expand its OTT offerings. By following these guidelines and creating a comprehensive OTT strategy checklist, businesses can improve their chances of success in the highly competitive market. Peter Jones, Head of Local Sales at...Read More
Have your email response and conversion rates fizzled? Do you feel like your customers have lost that loving feeling? If so, you are not alone! The competition is crowded…so it’s time to step up your email marketing game and make sure your message isn’t getting drowned out by the noise from increased email volume. Remember...Read More
Our podcast has rebranded! Check out the Data Dialogues Podcast on your favorite podcast platform. The TV ad model is in the midst of a massive wave of disruption. And with that disruption has come a massive amount of fragmentation in the CTV/OTT ad models and platforms. This fragmentation means that marketers need to choose...Read More
The rise of e-commerce and advancements in technology have led to significant changes in the automotive aftermarket industry, with online sales and digital platforms playing an increasingly important role. As a result, automotive aftermarket marketing strategies must be adaptable and data-driven to keep up with the evolving trends and changing customer behaviors in the industry....Read More
The auto industry has undergone ongoing and dynamic transformation over recent years. Connected technologies, changing trends in consumer shopping behavior, digital and mobile channels, longer vehicle lifespans, and consumer mobility behaviors are all impacting how the automotive industry must respond to the changing climate.Read More
[Podcast] Social Media Marketing in the Auto Aftermarket Industry Social media plays an important role in building brand awareness and facilitating customer engagement. Auto aftermarket companies are using the power of social media to increase service appointments from customers, both old and new. Learn how social media marketing is being leveraged by TBC Corporation...Read More
[Podcast] How to Engage Different Audience Segments In order to successfully engage customers and prospects, marketers must be mindful that different audiences will require different tactics and messaging strategies. Amy Klenke, VP of Product and Delivery at PGM discusses further in this mini podcast. Speakers SpeakerAmy KlenkeVP, Product & DeliveryTBC Corporation HostLuci RaineyFormer Marketing...Read More
[Podcast] Leveraging CTV in the Auto Aftermarket Industry CTV is becoming an increasingly popular channel for marketers of all industries. Unlike traditional TV advertising, CTV advertising allows for precise targeting and attribution. Marketers in the auto aftermarket industry are using this valuable channel to increase customer acquisition and engage their existing customers. Learn how...Read More
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