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Kristin Jones
23
Feb

How to Reach Car Buyers First

February 23, 2023, , ,
Many consumers are doing their research online ahead of their buying experience. With today’s internet capabilities, we are many times able to target those looking for a car at the perfect time in their future journey. Luci: Amy, tell us more about how to leverage, reach, and leverage things like machine learning and models...
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21
Feb

The Rise of Electric Vehicles

February 21, 2023, , ,
Electric vehicles are steadily gaining momentum in the market, but many consumers do not have the charging capabilities to conveniently make this type of vehicle an everyday car. The good news is that because of market insight and targeting, it is easier than ever to find the consumers who are specifically looking for this...
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18
Feb

How to Leverage Machine Learning to Predict Car Shopping Prospects and Timing

February 18, 2023, , ,
Applying models created from data gathered over time, we can see who is in the market for a car passively and actively. Custom models can be created from sales data and current or past customer interactions. Amy: So there are two things that we can do with our machine learning platform to help people. The...
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15
Feb

Convergence of the Offline and Online Car Shopping Experience

February 15, 2023, , ,
Online car shopping is making its move in the car buying industry. Shoppers are now able to research, shop, and even estimate prices and payments. In some instances, the entire buying experience is available online, and visiting a dealership isn’t even necessary. Luci: We know that there is a big convergence of the online...
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ctv-advertising-benefits
09
Feb

5 Benefits of CTV Advertising

February 9, 2023, ,
CTV advertising is without a doubt one of the best channels to target advertisements to users who are more opt to show interest in your product or service. It reaches wide audiences and allows for precise targeting. Read on to learn 5 reasons why you should leverage this channel opportunity today. Benefits of CTV...
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Email notification icon
30
Jan

Case Study: Email Marketing

January 30, 2023, , , ,
Welcome to the Movers and Shakers podcast. Join us as industry leaders and experts discuss important marketing topics and share actionable insights and unique perspectives on the latest marketing, strategies, technology, and trends. *This content has been adapted from our full-length Movers and Shakers podcast, Kickstart Your Email Marketing in 2023 Kym: So we’re really...
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Smart Audience Creation for Email Marketing
25
Jan

Smart Audience Creation for Email Marketing

January 25, 2023, , , ,
Welcome to the Movers and Shakers podcast. Join us as industry leaders and experts discuss important marketing topics and share actionable insights and unique perspectives on the latest marketing, strategies, technology, and trends. *This content has been adapted from our full-length Movers and Shakers podcast, Kickstart Your Email Marketing in 2023 Luci: We know with...
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emails role in marketing mix
23
Jan

Email’s Role in the Marketing Mix

January 23, 2023, ,
Welcome to the Movers and Shakers podcast. Join us as industry leaders and experts discuss important marketing topics and share actionable insights and unique perspectives on the latest marketing, strategies, technology, and trends. *This content has been adapted from our full-length Movers and Shakers podcast, Kickstart Your Email Marketing in 2023 Luci: Where do you...
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CRM Emails vs Prospect Emails
20
Jan

CRM Emails vs Prospect Emails

January 20, 2023, , , ,
Welcome to the Movers and Shakers podcast. Join us as industry leaders and experts discuss important marketing topics and share actionable insights and unique perspectives on the latest marketing, strategies, technology, and trends. *This content has been adapted from our full-length Movers and Shakers podcast, Kickstart Your Email Marketing in 2023 Luci: Tell us the...
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18
Jan

The Power of Email Marketing – 5 Ways Optimize Your Email Campaigns

January 18, 2023,
Email marketing remains one of the most cost-effective ways to engage with customers and generate a strong return on investment (ROI). When done right, it can boost your brand’s visibility and drive a significant ROI. Check out these incredible stats on the power of email marketing: The average expected ROI is $42 for every $1 you spend...
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