As we approach the new year, CMOs are gearing up for fresh challenges and opportunities. In the coming year, staying ahead requires not just adaptability but also strategic foresight. Here are five New Year’s resolutions for CMOs to ensure a successful and innovative year ahead. 1. Clean up your database Did you know that marketing...Read More

1. What is Connected TV (CTV)? Connected TV, often referred to as Smart TV, is a television that connects to the internet, allowing viewers to access streaming content, apps, and other online services directly through their television sets. 2. What is a CTV Device? A CTV device is one that connects to or is embedded...Read More

Connected TV (CTV) advertising has quickly become one of the most effective ways for brands to reach consumers across streaming environments. In 2025, Connected TV penetration in the United States hit a record level, with 90 percent of households using internet-connected TV devices at least once per month. This trend is expected to continue and reach 92%...Read More

Connected TV (CTV) advertising delivers targeted advertisements through internet-connected television devices, such as smart TVs, streaming devices (e.g., Roku, Apple TV), gaming consoles, or mobile devices. Use of streaming services and CTV platforms continues to rapidly increase, with 62.6 million users projected by 2025. As more consumers cut the cord on cable, pet retailers can...Read More

Owning a pet is undoubtedly one of life’s greatest pleasures. In fact, 2 out of 3 households in the U.S. are proud pet owners. For many of us, our furry friends are an important part of the family – and that devotion is reflected in the $124 billion dollars spent on pet care in 2023....Read More

You may have heard it time and again, but if you aren’t using digital in your marketing plans, you are losing out. Simply put, traditional marketing no longer works like it used to for auto dealerships. According to research by DealerSocket, traditional advertising such as radio spots, TV ads, and billboards bring in an average total...Read More

Summer is approaching – soon the kids will be out of school and our weekends will be full of backyard barbecues, graduations, and trips to the beach. Is it any wonder that business revenue sees a slowdown during the summer months? To keep your message from getting lost in the fun and sun, check out...Read More

Connected TV (CTV) advertising is becoming an increasingly popular and effective way for marketers to reach their target audience. As traditional television viewing habits continue to evolve, more and more viewers are turning to CTV devices, such as smart TVs, gaming consoles, and streaming devices, to consume their favorite content. This shift in viewing behavior...Read More

Email marketing is a powerful and cost-effective way for brands to connect with their customers and promote their products or services. It allows businesses to reach a large number of people directly, and provides a way to segment and personalize messages for maximum impact. However, there are certain best practices that businesses should follow to...Read More

Without a doubt, data has become the currency that fuels competitive advantage in today’s economy. The concept of data-driven marketing has become an integral strategy across a broad range of industries, and the automotive industry is certainly no exception. Consumers expect relevant messages delivered across the channels they prefer and at the timing they choose....Read More