We are a society of plugged-in and digitally-connected consumers and the pandemic only raised our expectations of having cohesive, digital experiences with brands. Consumers who have traditionally chosen brick-and-mortar outlets are now shopping online. Conscientious shopping and choosing brands for ethical reasons is becoming more prevalent. And marketing channel usage is as important as ever...Read More
The rate of car ownership in the U.S. continues to trend up for more than a decade now. There are 276 million vehicles registered in the U.S. according to Statista. Additionally, Bankrate reported that California, Texas, and Florida have the most vehicle registrations, due to their size and population. Americans also drive an average...Read More
Marketing today is all about being data-driven – using data to understand consumers, provide better experiences and personalize offers along the journey. There are many different types of data and classifications of data such as third-party data that can be purchased and data that is inherent to every organization – the first-party data every...Read More
This article originally appeared on Porch.com Intricate bathroom tile, a bold statement door, exposed shelving in the kitchen, a fully furnished patio. If asked, could you tell which design choices are more likely to help sell your home and which could keep buyers at bay? Just because you’ve seen something trending on Pinterest—or even on a...Read More
As consumers, we are surrounded by personalization throughout our day. Suggestions on Amazon based on your purchases, recommendations on Netflix based on your viewing history, offers for products from all types of brands based on your browsing history, and the list goes on. Providing personalized recommendation to drive engagement is a top priority for marketers....Read More
This article originally appeared on Porch.com Moving to a new city or town can involve costs that exist far beyond simple finances. For the 40 million Americans who relocate annually, many will be forced to juggle standard moving costs (such as rent, utilities, and security deposit), additional costs (home improvement and grocery store trips), and the stress...Read More
Social Media Marketing Social platforms offer an ideal way for brands to connect with consumers. In research by Influencer Marketing Hub, when asked why brands use social media, 69% of respondent stated they use it for brand awareness. Additional reasons include: 52% – Increasing web traffic 46% – Growing the brand’s audience 44% – Promoting...Read More
If you aren’t investing in social media for your brand, you risk getting left behind. According to new research by Sprout Social, one in three consumers use social media to learn about or discover new products, services or brands. Additionally, one in four also use social media to purchase products. 2020 was undoubtedly a...Read More
Are you an omnichannel retailer? Consumers shop across channels, price check from their phones, add items to their online carts only to head into a physical store to make a final purchase and shop from tablets, phones, laptops, and social channels. With the increasing shift to online channels this past year, consumers’ digital preferences have...Read More
Despite the slowed growth in auto retail sales this past year, there is one segment that is continuing to buy – the Millennials. According to research by Dealertrack, the Millennial generation is the fastest-growing auto retail segment, with 35% of all loans originating from this generation. There was also a 49% growth in Millennials' share for...Read More
