As consumers, we are surrounded by personalization throughout our day. Suggestions on Amazon based on your purchases, recommendations on Netflix based on your viewing history, offers for products from all types of brands based on your browsing history, and the list goes on. Providing personalized recommendation to drive engagement is a top priority for marketers....Read More
This article originally appeared on Porch.com Moving to a new city or town can involve costs that exist far beyond simple finances. For the 40 million Americans who relocate annually, many will be forced to juggle standard moving costs (such as rent, utilities, and security deposit), additional costs (home improvement and grocery store trips), and the stress...Read More
Social Media Marketing Social platforms offer an ideal way for brands to connect with consumers. In research by Influencer Marketing Hub, when asked why brands use social media, 69% of respondent stated they use it for brand awareness. Additional reasons include: 52% – Increasing web traffic 46% – Growing the brand’s audience 44% – Promoting...Read More
If you aren’t investing in social media for your brand, you risk getting left behind. According to new research by Sprout Social, one in three consumers use social media to learn about or discover new products, services or brands. Additionally, one in four also use social media to purchase products. 2020 was undoubtedly a...Read More
Are you an omnichannel retailer? Consumers shop across channels, price check from their phones, add items to their online carts only to head into a physical store to make a final purchase and shop from tablets, phones, laptops, and social channels. With the increasing shift to online channels this past year, consumers’ digital preferences have...Read More
Despite the slowed growth in auto retail sales this past year, there is one segment that is continuing to buy – the Millennials. According to research by Dealertrack, the Millennial generation is the fastest-growing auto retail segment, with 35% of all loans originating from this generation. There was also a 49% growth in Millennials' share for...Read More
Did you know that companies with omnichannel customer engagement strategies retain on average 89% of their customers? This is compared to a 33% customer retention rates for companies with weak omnichannel strategies. (Invesp) In multichannel marketing, a company may use different channels to interact with the customer but each channel is managed separately with a different...Read More
Email continues to reign as one of the least expensive and most cost-effective marketing techniques. In 2021, 4.03 billion people around the world use email. Experts expect that number to grow as high as 4.48 billion by 2024. No other marketing channel even comes close to the potential reach of email. Take a look at...Read More
Did you know the move is one of the most economically impactful life triggers? With more than $11,000 on average spent per move, there are several major purchase decisions consumers have to make. Because of this, movers have a permission-to-buy mentality. In fact, movers spend more within the first six months of moving than they...Read More
The key to a successful marketing campaign is a targeted audience. Understanding your ideal customer’s demographics, preferences, lifestyle, life events, shopping behaviors, and other important insights allows you to craft an effective campaign message that reaches them on the right channels at the right time. A valuable audience across industries that’s often overlooked are movers....Read More
