Social media platforms have transformed from mere social networking spaces into powerful arenas for businesses to connect, engage, and convert consumers. Advertising on these platforms offers a direct channel to reach potential customers and foster meaningful relationships. Social Media and the Consumer Journey Consumers today use social media extensively when researching and purchasing from brands....Read More

Reaching the right audience with the right message at the right time is paramount. This is where audience segmentation comes into play. Whether you’re a seasoned marketer or just dipping your toes into the field, understanding audience segmentation is a fundamental step toward creating successful and targeted marketing campaigns. What is Audience Segmentation? Audience segmentation...Read More

Connected TV (CTV) advertising has quickly become one of the most effective ways for brands to reach consumers across streaming environments. In 2025, Connected TV penetration in the United States hit a record level, with 90 percent of households using internet-connected TV devices at least once per month. This trend is expected to continue and reach 92%...Read More

Most car shoppers today start their journey online, searching and browsing through inventory and various car features before then heading into a dealership. In fact, according to Cox Automotive, 89% of car shoppers use the internet as a resource during the car-buying process.  Car shoppers use a variety of other online channels as well in...Read More

As the world of advertising continues to evolve, Connected TV (CTV) has emerged as a powerful platform for reaching audiences. With its ability to deliver targeted, immersive content to viewers on their connected devices, CTV advertising has gained significant momentum. Here are five trends to watch for in CTV advertising. 1. Continued Growth in CTV...Read More

Embracing the Future of Customer Engagement The marketing and advertising landscape is constantly evolving. Digital, AI, Big Data, Fast Data – more advancements and new technologies are constantly being introduced.  Before we delve into the marketing of the now and near future, let’s take a quick trip down memory lane over the past 50 years....Read More

The amount of data being created each day is staggering. According to Statista, the total amount of data predicted to be created, captured, copied, and consumed globally last year was 97 zettabytes, a number projected to grow to 181 zettabytes by 2025. With so much data, brands have plenty of opportunities to know their customers...Read More

Connected TV (CTV) advertising delivers targeted advertisements through internet-connected television devices, such as smart TVs, streaming devices (e.g., Roku, Apple TV), gaming consoles, or mobile devices. Use of streaming services and CTV platforms continues to rapidly increase, with 62.6 million users projected by 2025. As more consumers cut the cord on cable, pet retailers can...Read More

Owning a pet is undoubtedly one of life’s greatest pleasures. In fact, 2 out of 3 households in the U.S. are proud pet owners. For many of us, our furry friends are an important part of the family – and that devotion is reflected in the $124 billion dollars spent on pet care in 2023....Read More

You may have heard it time and again, but if you aren’t using digital in your marketing plans, you are losing out. Simply put, traditional marketing no longer works like it used to for auto dealerships. According to research by DealerSocket, traditional advertising such as radio spots, TV ads, and billboards bring in an average total...Read More