According to the U.S. Census Bureau, roughly 40 million people move each year, meaning the average business needs to replace about 20% of its customer base that move away in any given year. Targeting new movers who are looking to establish a new relationship with local businesses should be an important strategy for industries and...Read More

PGM cares deeply about serving the communities where our clients work and live. During the pandemic, our team stepped up, cleaning parks and beaches, packing boxes at food banks, volunteering at animal shelters, and more. “Social distancing posed new challenges and opportunities for everyone,” according to Michelle Taves, VP and Group GM of Data and...Read More

The process of moving is ranked as one of the most stressful events in a person’s life, despite the fact that on average Americans move 11 times in their lifetime. Between finding a home, negotiating with potential buyers, packing up an entire life of belongings and more it’s enough to make anyone a little tense....Read More

Shoppers today looking for vehicles have more information at their fingertips than ever before. By now, it is standard practice to start the purchase journey online and most dealerships and manufacturers have made the necessary changes to their marketing plans to capture the attention of online shoppers. With channels like social media, digital display, email...Read More

Great customer experiences can boost revenue, brand loyalty, and retention.  And poor experiences can send your customers scrambling to the competition. Think of the last time you had a great brand experience.  Chances are, you will probably use that brand again, perhaps even if prices are more expensive than competitors. I just read a great...Read More

Email Reactivation – Strategies to Win Back Dormant Customers As part of any good email strategy, customer acquisition, retention and reactivation are all components of a solid email plan. Acquiring new customers will always be a goal but focusing on retention is key. 65% of a company’s business comes from existing customers A 5% increase...Read More

More data, new technologies, daily digital advancements – these all contribute to more empowered consumers with access to more channels on which to research and purchase. As the world continues to shift online, CMOs are doing the same, prioritizing digital media more so than other traditional channels. According to a Nielsen CMO report, 82% of...Read More

Customer acquisition is usually cited as a top strategy for many brands. However, customer retention is just as important in contributing to the bottom line.  In an age where consumers have hundreds of choices when choosing products and services, maintaining brand loyalty has a massive impact. Here are some amazing statistics on customer retention and...Read More

Today’s consumers have more options than ever when it comes to choosing among a huge mix of hundreds of brands and thousands of products and services.  In such a fiercely competitive environment, brand trust has become an important competitive differentiator. What makes a brand trust-worthy to consumers? In research by Edelman, the top reasons included:...Read More

In a report by WBR Insights, 80% of digital marketers stated they are feeling great pressure to meet customer acquisition and revenue goals, stating that they feel like they are “running on a never-ending hamster wheel”. According to the research, 23% of respondents cited differentiating from competitors as the biggest challenge.  Other obstacles include privacy...Read More