What is email deliverability? Email deliverability is the ability of an email message to be delivered to subscribers’ inboxes and is typically measured by the percentage of emails accepted by the internet service provider (ISP). According to ISPs, a good deliverability rate is 95% or higher. So, how exactly can you increase your deliverability rate?...Read More

Welcome to the Movers and Shakers podcast. Join us as industry leaders and experts discuss important marketing topics and share actionable insights and unique perspectives on the latest marketing, strategies, technology, and trends. New Movers & Social Media Purchase Power Luci: We want to talk a little bit about social media. This is where we...Read More

Pre-Move Shopping Insights Luci: So you’re a researcher yourself, David, and we’re also seeing how consumers do research when they’re looking at goods and services. Is there anything interesting you see in these categories in terms of the timing that consumers execute when researching some of these things for the move? Some of these are really...Read More

Owning vs Renting Behaviors Luci: One of the big surprises to me in the data is the high percentage of millennials who are moving, 46% of this survey which is almost double compared to other cohorts we have looked at. I’ve been studying movers for at least a decade in different industries that I’ve worked...Read More

Email hygiene is the process of maintaining an email database by removing bad or old email addresses and replacing them with verified, opted-in, reachable email addresses. Email hygiene is important because it directly affects your email marketing performance. A clean email list will improve your brand’s sender reputation, email deliverability, and email engagement. However, a...Read More

The automotive buying journey has changed dramatically over the last few years. Today’s consumers spend far more time researching online before ever contacting a dealership. They compare vehicles across multiple sites, watch reviews on YouTube, browse inventory on mobile devices, research financing options, and move fluidly between digital and in-person experiences throughout the process. And...Read More

Join us as industry leaders and experts discuss important marketing topics and share actionable insights and unique perspectives on the latest marketing, strategies, technology, and trends. *This content has been adapted from a podcast. Luci:Todd, we talked a few weeks ago about privacy and the need to really build your first-party data access. And that’s whether...Read More

*This content has been adapted from a webinar Luci: Why are you different from some of the other data providers and marketing service organizations?  Michelle: We actually started years ago specializing in email acquisition deployment. Why that statement is really important is because when you specialize in email deployment, understanding the individual is really important...Read More

Moving is the most powerful economic trigger in a consumer’s life. New movers represent a lucrative segment for many businesses. However, not only are new movers a high-spending audience, they are also in a transitional stage that makes them more open to developing new brand loyalties. The 2022 New Mover Trends Report dives into the...Read More

Meet Jennifer Renaud Jennifer Renaud, SVP and CMO of Masonite, has spent her career building brands at large enterprise companies like Microsoft and Oracle. She is currently tackling evolving a 100-year-old brand, Masonite, and changing what doors mean to consumers.  *The following content has been adapted from a podcast The Masonite Team and The New...Read More