Social media consumer behavior is evolving quickly, changing how brands build engagement, influence buying decisions, and connect with audiences online. Today’s consumers move constantly between platforms, devices, websites, and apps, expecting the experience to feel connected the entire way. And while platforms continue to evolve, one thing remains consistent: brands that create relevant, engaging content...Read More
It’s been over a year since the pandemic shut down stores, social gatherings, schools, routines, and more. From the onset, the coronavirus altered consumer behaviors. With physical locations shut down, consumers had to use digital channels. With many brands being out of stock, consumers tried new brands. With the emphasis on cleanliness, consumers watched to...Read More
Consumers shop across numerous devices and channels, much of these increasingly digital in today’s changed environment. In fact, the average shopper uses approximately 10.4 sources of information to make a purchase decision (Bazaarvoice). Omnichannel strategies have become increasingly critical for brands to engage with consumers across the entire purchase journey. In recent findings from PFL...Read More
Knowing who to target and when is a challenge every marketer must solve. Who is my target audience? Which prospects should be prioritized for marketing resources? Who is most apt to respond to my marketing messages? Assessing information on who is actively in the market for your products and services is becoming the new gold...Read More
With the increasing shift to online channels this past year, consumers digital preferences have matured and expectations have risen. Personalization, customer journeys and online experiences are being scrutinized more than ever and those who have traditionally shopped at brick-and-mortar locations are expecting the same experiences online that they have received at physical locations. Take a...Read More
Social advertising is an important channel for most retailers. Today’s consumers are online, mobile, and social. And they expect their favorite brands to be so as well. Retailers who are succeeding in social marketing are using these platforms to build exceptional customer experiences, provide customer service, and engage with younger generations such as Millennials and...Read More
Email’s popularity remains undisputed. Nearly everyone uses it – in fact, 92% of online adults use email, with 61% using it on an average day. (source) As a marketing channel, ROI tops the chart with a huge return on investment. For every $1 you spend on email marketing, you can expect an average return of...Read More
Personalization has completely changed marketing strategies and today’s consumers are increasingly looking for personalized experiences in many of their brand interactions. Delivering the types of personalized experiences consumers crave requires a fine balance of using both data and technology to understand consumers and communicate with messaging they are most apt to respond to. However, not...Read More
Home Factors 