This article originally appeared on Porch.com Moving to a new city or town can involve costs that exist far beyond simple finances. For the 40 million Americans who relocate annually, many will be forced to juggle standard moving costs (such as rent, utilities, and security deposit), additional costs (home improvement and grocery store trips), and the stress...Read More

If you aren’t investing in social media for your brand, you risk getting left behind.  According to new research by Sprout Social, one in three consumers use social media to learn about or discover new products, services or brands. Additionally, one in four also use social media to purchase products.  2020 was undoubtedly a year...Read More

Are you an omnichannel retailer?  Consumers shop across channels, price check from their phones, add items to their online carts only to head into a physical store to make a final purchase and shop from tablets, phones, laptops, and social channels. With the increasing shift to online channels this past year, consumers’ digital preferences have...Read More

Did you know that companies with omnichannel customer engagement strategies retain on average 89% of their customers?  This is compared to a 33% customer retention rates for companies with weak omnichannel strategies. (Invesp) In multichannel marketing, a company may use different channels to interact with the customer but each channel is managed separately with a different...Read More

The key to a successful marketing campaign is a targeted audience. Understanding your ideal customer’s demographics, preferences, lifestyle, life events, shopping behaviors, and other important insights allows you to craft an effective campaign message that reaches them on the right channels at the right time. A valuable audience across industries that’s often overlooked are movers....Read More

Social media consumer behavior is evolving quickly, changing how brands build engagement, influence buying decisions, and connect with audiences online. Today’s consumers move constantly between platforms, devices, websites, and apps, expecting the experience to feel connected the entire way. And while platforms continue to evolve, one thing remains consistent: brands that create relevant, engaging content...Read More

Email’s popularity remains undisputed.  Nearly everyone uses it – in fact, 92% of online adults use email, with 61% using it on an average day. (source) As a marketing channel, ROI tops the chart with a huge return on investment. For every $1 you spend on email marketing, you can expect an average return of...Read More

Movers represent a lucrative segment for many businesses. Movers are not only a high-spending group, they are also in a transitional stage which makes them more open to developing new brand loyalties. In fact, mover annual expenditures exceed $150 billion and they are five times more likely to become long-term customers if you reach them...Read More

According to a study from the National Association of Home Builders, in the first year after buying a new home, homeowners spend almost $10,000 on average for furniture, appliances, home repairs, and a range of other services. Movers are a lucrative market that every business should be targeting. Just take a look at some of...Read More

Personalized customer experiences are now at the center of all marketing initiatives. Brands are competing on customer experience and a recent Gartner survey shows that 81% of marketing leaders say they expect to be competing mostly or completely on the basis of customer experience. Consumers prefer to do business with brands that offer engaging and...Read More