The rise of e-commerce and advancements in technology have led to significant changes in the automotive aftermarket industry, with online sales and digital platforms playing an increasingly important role. As a result, automotive aftermarket marketing strategies must be adaptable and data-driven to keep up with the evolving trends and changing customer behaviors in the industry....Read More
The auto industry has undergone ongoing and dynamic transformation over recent years. Connected technologies, changing trends in consumer shopping behavior, digital and mobile channels, longer vehicle lifespans, and consumer mobility behaviors are all impacting how the automotive industry must respond to the changing climate.Read More
Time spent watching traditional TV has been on the decline for some time now. And while linear is not dead, streaming is quickly gaining momentum and taking over. Streaming is on the Rise In fact, according to Insider Intelligence, 2023 will be the first year that U.S. consumers will watch more video on digital sources...Read More
We’ve all found ourselves viewing and even purchasing that unique or needed item that popped up in our feed at the right time. In fact, research shows that new movers respond favorably to social media advertising and Search Engine Marketing (SEM) campaigns. New Movers’ Likelihood to Purchase Through Social Media Advertising & SEM Campaigns Nearly...Read More
During a move, consumers embark on an experience of fresh beginnings and even take on an “all things new” attitude. This means investing in new furniture, appliances, décor, tools for home improvement projects, new services, and many other elements. How can companies leverage this mentality to drive sales? Let’s uncover some of the shopping behaviors...Read More
For some, research for a big purchase and shopping for all the extras is exciting. For some, it’s daunting. When deciding how to market products and services to new movers, it’s important to know how and when to target new movers throughout each stage of the moving journey. Research Methods We’ve uncovered the research methods...Read More
Buying a home is one of the biggest investments you will ever make. But what makes a home a home? Some say it’s where your family lives. Some say it’s that special place with familiar sights, sounds, and smells. Some say a isn’t a home until you put your unique stamp on it. So, how...Read More
Many consumers are doing their research online ahead of their buying experience. With today’s internet capabilities, we are many times able to target those looking for a car at the perfect time in their future journey. *This content has been adapted from a podcast recording Luci: Amy, tell us more about how to leverage, reach,...Read More
Knowing how to harness the power of data is vital for staying competitive, innovative, and relevant in the marketplace. To leverage data intelligently, customer data integration (CDI) is an important strategy for businesses aiming to take advantage of data-driven intelligence. What is Customer Data Integration? Customer data integration involves the collection, cleaning, and analysis...Read More
Email is one of the most effective digital marketing channels for customer retention, while also serving as the foundation of the marketing-to-sales funnel for many marketers across industries. However, 22.5% of your email subscribers will go inactive each year. Given that numerous studies demonstrate that opt-in consumers are more profitable than those who cannot be...Read More
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