30 Happy Holiday Promotion and Marketing Campaign Ideas

The holiday season is a wonderful time to spread joy and connect with your audience in unique ways. As the snowflakes start to fall and the festive spirit fills the air, why not infuse your marketing campaigns with a dose of creativity and fun?

Here are 30 fun holiday promotion and marketing ideas to help you get started.  

1. Mystery Discount Snowball

Send out emails with a snowball graphic that recipients can “unwrap” by clicking. The snowball contains a surprise discount that they can use on their holiday purchases.

2. The Gift-a-Day Countdown

Run a daily countdown campaign leading up to the holidays, where each day reveals a different gift, deal, or exclusive content. It’s like an advent calendar of surprises that keeps your audience engaged and excited.

3. Holiday Countdown

Send a series of countdown emails leading up to major shopping days or the holidays, highlighting exclusive deals, sneak peeks, and limited-time offers.

4. Exclusive Pre-Sale Access

Reward your loyal email subscribers with early access to your holiday sales and promotions. Create urgency by emphasizing the limited-time nature of this offer.

5. Gift Guides

Share curated gift guides tailored to different email recipient profiles or themes. Include product recommendations, images, and links to make holiday shopping easier for your subscribers.

6. Holiday Flash Sales

Surprise your email subscribers with flash sales that last only a few hours. Use attention-grabbing subject lines and visuals to create urgency and drive immediate action.

7. Holiday-Themed Giveaways

Run holiday-themed giveaways exclusively for your email subscribers. Encourage participation by asking subscribers to share their favorite holiday memories or traditions.

8. Interactive Polls and Surveys

Engage your email subscribers by sending them holiday-related polls or surveys. Ask about their favorite holiday activities, traditions, or products they’re excited about.

9. Holiday Storytelling

Share heartwarming holiday stories related to your brand, customers, or team members. Use storytelling to connect on a deeper emotional level.

10. Last-Minute Gift Ideas

Send a series of emails highlighting last-minute gift ideas for procrastinating shoppers. Emphasize fast shipping options or e-gift cards for a stress-free shopping experience.

11. Email Exclusive Discounts

Reward your email subscribers with exclusive discounts that aren’t available anywhere else. Make them feel like VIPs and encourage them to keep opening your emails.

12. Holiday Trivia or Games

Add an interactive element to your emails and social media posts with holiday-themed trivia questions or games.

13. Holiday Hashtags

Create and promote unique holiday hashtags to encourage user-generated content and increase your brand’s visibility during the season.

14. 12 Days of Giveaways

Run a “12 Days of Giveaways” campaign on your social media platforms, offering a new prize each day leading up to the holidays.

15. Festive Profile and Cover Photos

Update your social media profile and cover photos with holiday-themed images that reflect your brand’s personality.

16. Holiday Contests

Organize fun and interactive contests where participants can enter by sharing holiday-related photos, videos, or stories related to your brand.

17. User-Generated Content Showcase

Feature user-generated content in your posts, showing how customers are using your products or services during the holidays.

18. Daily Tips or Trivia

Share daily holiday tips, fun facts, or trivia related to your industry or the holiday season. Encourage interaction by asking questions.

19. DIY Inspiration

Share do-it-yourself (DIY) ideas, crafts, or recipes that align with your brand. Visual tutorials work well on platforms like Instagram and Pinterest.

20. Virtual Holiday Tours

If applicable, take your audience on a virtual tour of your workspace, storefront, or behind-the-scenes holiday preparations.

21. Seasonal Memes and GIFs

Inject humor into your holiday posts by using relevant memes and GIFs that resonate with your audience.

22. Holiday Gift Unwrapping

Create short videos or posts showing the excitement of unwrapping your products. This gives a firsthand view of what customers can expect.

23. Free Gift Wrapping

For consumers who are visiting your brick-and-mortar locations, offer free gift wrapping. This is especially attractive for shoppers who are making purchases at the last minute and may be attracted by a gift-wrap option.

24. Holiday Influencer Collaborations

Partner with influencers in your niche for holiday-themed collaborations, such as unboxing videos or product reviews.

25. In-Store Events

Host holiday-themed events such as workshops, DIY sessions, or product demonstrations. Offer attendees special discounts or exclusive offers for participating.

26. Holiday Loyalty Program

Introduce a holiday-specific loyalty program that rewards customers with points, discounts, or freebies for their purchases during the season.

27. Interactive Photo Opportunities

Set up holiday-themed photo booths or backdrops within your store. Encourage shoppers to take photos and share them on social media for a chance to win prizes.

28. Live Demonstrations

Showcase the functionality and benefits of your products through live demonstrations. This can be particularly effective for products that require explanation.

29. QR Code Campaigns

Integrate QR codes into your direct mail pieces that lead recipients to landing pages with exclusive holiday content, discounts, or interactive experiences.

30 Interactive Elements

Add interactive elements like scratch-off areas, tear-away coupons, or pop-up sections that engage recipients as they interact with your direct mail pieces.


The key to a successful holiday marketing campaign is to capture the spirit of the season while staying true to your brand’s identity. Get creative, spread the cheer, and make this holiday season one to remember for your customers and your brand.

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