Owning a pet is undoubtedly one of life’s greatest pleasures. In fact, 2 out of 3 households in the U.S. are proud pet owners. For many of us, our furry friends are an important part of the family – and that devotion is reflected in the $124 billion dollars spent on pet care in 2023....Read More

You may have heard it time and again, but if you aren’t using digital in your marketing plans, you are losing out. Simply put, traditional marketing no longer works like it used to for auto dealerships. According to research by DealerSocket, traditional advertising such as radio spots, TV ads, and billboards bring in an average total...Read More

Summer is approaching – soon the kids will be out of school and our weekends will be full of backyard barbecues, graduations, and trips to the beach. Is it any wonder that business revenue sees a slowdown during the summer months? To keep your message from getting lost in the fun and sun, check out...Read More

Connected TV (CTV) advertising is becoming an increasingly popular and effective way for marketers to reach their target audience. As traditional television viewing habits continue to evolve, more and more viewers are turning to CTV devices, such as smart TVs, gaming consoles, and streaming devices, to consume their favorite content. This shift in viewing behavior...Read More

Email marketing is a powerful and cost-effective way for brands to connect with their customers and promote their products or services. It allows businesses to reach a large number of people directly, and provides a way to segment and personalize messages for maximum impact. However, there are certain best practices that businesses should follow to...Read More

Without a doubt, data has become the currency that fuels competitive advantage in today’s economy. The concept of data-driven marketing has become an integral strategy across a broad range of industries, and the automotive industry is certainly no exception. Consumers expect relevant messages delivered across the channels they prefer and at the timing they choose....Read More

Who knew? It turns out that Mom taught us everything we need to know about best practices for 1st party data hygiene! For Mother’s Day, let’s review Mom’s words of wisdom.  Sit back, read, and relax – but take your feet off the coffee table! Don’t Throw Your Money out of the Window! Did you...Read More

The retail industry is a dynamic and ever-changing landscape. Today, with the rise of e-commerce, changing consumer preferences, and technological advancements, retailers must constantly adapt and innovate to stay competitive. With intense competition from both traditional and online retailers, brands must differentiate with unique products, services, and experiences. Consumer preferences and behaviors are also constantly...Read More

If you aren’t marketing to new movers, you’re missing out on valuable revenue opportunities. New movers are in a state of transition and actively seeking out new products and services to help them settle into their new homes. Mover marketing offers an effective strategy for businesses looking to increase revenue and build a loyal customer...Read More

Have your email response and conversion rates fizzled? Do you feel like your customers have lost that loving feeling? If so, you are not alone! The competition is crowded…so it’s time to step up your email marketing game and make sure your message isn’t getting drowned out by the noise from increased email volume. Remember...Read More