The automotive aftermarket industry is expected to grow strategic at CAGR of 4.4% over the period of 2018 to 2023. (Market Research Future) In research by Global Market Insights, the industry is expected to exceed $680 billion by 2024. Driving this growth is increasing vehicle wear as drivers hang onto their vehicles longer, shifting consumer...Read More

Furniture shopping has never been more complex – and neither has furniture selling. Consumers shop across multiple channels, have little brand loyalty, and a staggering 81% have already done extensive research online before they even step into your store. However, there is good news.  With a stronger housing market, sales are increasing. In research by...Read More

The story. A national retailer wanted to reactivate a large file of lapsed email addresses. They were not engaging with these inactive email addresses due to existing email service provider restraints that enforce recency of email addresses. PGM provided a dedicated ISP infrastructure, as well as executed a custom deployment plan. The results. PGM reactivated 3.5...Read More

Issue Lower than expected sales in some of the suburban locations. Goal Increase foot traffic, which results in revenue, within defined suburban communities where the competition was stronger. Solution Modeled current customers and loyalty customers separately. Produced 2 targeted audiences with different offer strategies for each. A multi-channel solution was developed; postal, email and target display and...Read More

Our Matawan, NJ team recently headed to the beaches to participate in a beach clean-up on the bay side of Sandy Hook. The team participated through the National Park Service’s Volunteer-In-Parks Program which hosts a variety of ways to get involved and support the Gateway National Recreation Area. The Gateway National Recreation Area includes three geographic...Read More

PGM’s Westmont team recently lent their “Helping Hands” at Feed My Starving Children. Feed My Starving Children is dedicated to providing nutritious meals to children worldwide. The combined volunteer efforts from PGM and other participants yielded 125 boxes packed which includes 27,000 meals. In turn, 74 Children will be fed for a full year. PGM...Read More

PGM (PGM) recently demonstrated its unwavering commitment to community support through a series of impactful initiatives across the United States. PGM employees dedicated their time and resources to various local causes, embodying the company’s dedication to giving back to the communities where they live and work. “Giving back to the community is deeply ingrained in...Read More

Keeping your customers and prospects engaged with your emails can be a challenge for any marketer. If you are using email in your marketing mix, you know that click-throughs is extremely important.  In fact, in a study by Ascend2, 73% of marketers rated the click-through rate as the most useful metric for tracking email performance....Read More

Email appending is one of the fastest and most accurate ways to add emails to your customer lists. Although it has been around almost as long as email marketing itself, many brands are not using it often enough or even at all. Email appending is the process of adding or updating a missing email address...Read More

According to the US Census Bureau, 11.2 percent of the population moved between 2015 and 2016.  The average American household moves every five to seven years with an average of moving twelve times during their lifetime. Households on the move spend approximately $9,000 on goods and services. And research by Zillow found that 21 percent...Read More