Email is one of the most effective digital marketing channels for customer retention, while also serving as the foundation of the marketing-to-sales funnel for many marketers across industries. However, 22.5% of your email subscribers will go inactive each year. Given that numerous studies demonstrate that opt-in consumers are more profitable than those who cannot be...Read More
The automotive buying journey has changed dramatically over the last few years. Today’s consumers spend far more time researching online before ever contacting a dealership. They compare vehicles across multiple sites, watch reviews on YouTube, browse inventory on mobile devices, research financing options, and move fluidly between digital and in-person experiences throughout the process. And...Read More
Join us as industry leaders and experts discuss important marketing topics and share actionable insights and unique perspectives on the latest marketing, strategies, technology, and trends. *This content has been adapted from a podcast. Luci:Todd, we talked a few weeks ago about privacy and the need to really build your first-party data access. And that’s whether...Read More
*This content has been adapted from a webinar Luci: Why are you different from some of the other data providers and marketing service organizations? Michelle: We actually started years ago specializing in email acquisition deployment. Why that statement is really important is because when you specialize in email deployment, understanding the individual is really important...Read More
Moving is the most powerful economic trigger in a consumer’s life. New movers represent a lucrative segment for many businesses. However, not only are new movers a high-spending audience, they are also in a transitional stage that makes them more open to developing new brand loyalties. The 2022 New Mover Trends Report dives into the...Read More
Every year, millions of Americans move. They buy homes. Rent apartments. Relocate for jobs. Downsize. Upgrade. Start families. Retire. And when they move, they spend money. A lot of it. That’s why new mover marketing continues to be one of the most effective customer acquisition strategies available to brands in 2026. According to PGM research,...Read More
Gen Z New Mover Report Gen Z refers to the current generation, who according to the Pew Research Center, consists of people born between 1997 and 2012. The oldest of this generation are now turning 25 years of age, marking a time when many are now out of college, getting married, and beginning to...Read More
Gen X New Mover Report Gen X, or Generation X, is the demographic group of people born between the mid-1960s to 1980. As of 2022, they are between 42 and 57 years old. Like every generation, this demographic is marked by a unique set of characteristics, traits, and values. Research uncovers key insights on...Read More
Movers are not only a high-spending group, they are also in a transitional stage which makes them more open to developing new brand loyalties. The move represents an incredible opportunity for brands across industries to acquire new customers. Identifying movers and reaching them across the channels they prefer is the first step. Once you have...Read More
Approximately 31 million people move in America every year. They represent a highly lucrative audience who are making numerous purchase decisions, spending approximately $11,000 for products and services during the move. They are also making an overwhelming percentage of their purchase decisions before the move occurs. For example, 47% of consumers are changing their bank...Read More
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