On-Demand

The 2027 Audience Planning Workshop

Before you finalize next year’s marketing plan, take 22 minutes to pressure-test your audience strategy. What’s working? What’s missing? What new signals should you test? And where could better data help you find your next best customers?

In this fast-paced, on-demand workshop, we’ll walk through a practical framework for building smarter audiences in 2027 and help you identify the changes worth making before your plans are locked.

What you’ll learn

• .The biggest audience lessons from 2026
• .5 questions every marketer should ask for 2027
• .New audience strategies worth testing
• .A simple 2027 testing roadmap

Plus, you’ll leave with a practical planning checklist you can use as you finalize your 2027 strategy.

Presenters