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October 4, 2023
ctv-advertising-faqs
Over the past 10 to 15 years, we have experienced a rapid pace of technological change. Every year, more and more consumers shift their TV consumption towards on-demand TV from the traditional, scheduled airtime TV. In 2023, an astounding 88 percent of U.S. households owned at least one internet-connected TV device. The number of CTV users amounts...
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