The rise of e-commerce and advancements in technology have led to significant changes in the automotive aftermarket industry, with online sales and digital platforms playing an increasingly important role. As a result, automotive aftermarket marketing strategies must be adaptable and data-driven to keep up with the evolving trends and changing customer behaviors in the industry....Read More
The auto industry has undergone ongoing and dynamic transformation over recent years. Connected technologies, changing trends in consumer shopping behavior, digital and mobile channels, longer vehicle lifespans, and consumer mobility behaviors are all impacting how the automotive industry must respond to the changing climate.Read More
[Podcast] Social Media Marketing in the Auto Aftermarket Industry Social media plays an important role in building brand awareness and facilitating customer engagement. Auto aftermarket companies are using the power of social media to increase service appointments from customers, both old and new. Learn how social media marketing is being leveraged by TBC Corporation...Read More
[Podcast] How to Engage Different Audience Segments In order to successfully engage customers and prospects, marketers must be mindful that different audiences will require different tactics and messaging strategies. Amy Klenke, VP of Product and Delivery at PGM discusses further in this mini podcast. Speakers SpeakerAmy KlenkeVP, Product & DeliveryTBC Corporation HostLuci RaineyFormer Marketing...Read More
[Podcast] Leveraging CTV in the Auto Aftermarket Industry CTV is becoming an increasingly popular channel for marketers of all industries. Unlike traditional TV advertising, CTV advertising allows for precise targeting and attribution. Marketers in the auto aftermarket industry are using this valuable channel to increase customer acquisition and engage their existing customers. Learn how...Read More
We’ve all found ourselves viewing and even purchasing that unique or needed item that popped up in our feed at the right time. In fact, research shows that new movers respond favorably to social media advertising and Search Engine Marketing (SEM) campaigns. New Movers’ Likelihood to Purchase Through Social Media Advertising & SEM Campaigns Nearly...Read More
During a move, consumers embark on an experience of fresh beginnings and even take on an “all things new” attitude. This means investing in new furniture, appliances, décor, tools for home improvement projects, new services, and many other elements. How can companies leverage this mentality to drive sales? Let’s uncover some of the shopping behaviors...Read More
For some, research for a big purchase and shopping for all the extras is exciting. For some, it’s daunting. When deciding how to market products and services to new movers, it’s important to know how and when to target new movers throughout each stage of the moving journey. Research Methods We’ve uncovered the research methods...Read More
Buying a home is one of the biggest investments you will ever make. But what makes a home a home? Some say it’s where your family lives. Some say it’s that special place with familiar sights, sounds, and smells. Some say a isn’t a home until you put your unique stamp on it. So, how...Read More
Car shoppers are increasingly using the internet to evaluate their vehicle options when it comes time for them to purchase a new car. As a result, providing a user-friendly digital experience has become more important than ever for dealerships across the nation. Luci: The third trend that we’re seeing is obviously, there are a...Read More
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