Have your email response and conversion rates fizzled? Do you feel like your customers have lost that loving feeling? If so, you are not alone! The competition is crowded…so it’s time to step up your email marketing game and make sure your message isn’t getting drowned out by the noise from increased email volume. Remember...Read More

The rise of e-commerce and advancements in technology have led to significant changes in the automotive aftermarket industry, with online sales and digital platforms playing an increasingly important role. As a result, automotive aftermarket marketing strategies must be adaptable and data-driven to keep up with the evolving trends and changing customer behaviors in the industry....Read More

The auto industry has undergone ongoing and dynamic transformation over recent years.  Connected technologies, changing trends in consumer shopping behavior, digital and mobile channels, longer vehicle lifespans, and consumer mobility behaviors are all impacting how the automotive industry must respond to the changing climate.Read More

We’ve all found ourselves viewing and even purchasing that unique or needed item that popped up in our feed at the right time. In fact, research shows that new movers respond favorably to social media advertising and Search Engine Marketing (SEM) campaigns. New Movers’ Likelihood to Purchase Through Social Media Advertising & SEM Campaigns Nearly...Read More

During a move, consumers embark on an experience of fresh beginnings and even take on an “all things new” attitude. This means investing in new furniture, appliances, décor, tools for home improvement projects, new services, and many other elements. How can companies leverage this mentality to drive sales? Let’s uncover some of the shopping behaviors...Read More

For some, research for a big purchase and shopping for all the extras is exciting. For some, it’s daunting. When deciding how to market products and services to new movers, it’s important to know how and when to target new movers throughout each stage of the moving journey. Research Methods We’ve uncovered the research methods...Read More

Buying a home is one of the biggest investments you will ever make. But what makes a home a home? Some say it’s where your family lives. Some say it’s that special place with familiar sights, sounds, and smells. Some say a isn’t a home until you put your unique stamp on it. So, how...Read More

Many consumers are doing their research online ahead of their buying experience. With today’s internet capabilities, we are many times able to target those looking for a car at the perfect time in their future journey. *This content has been adapted from a podcast recording Luci: Amy, tell us more about how to leverage, reach,...Read More

What is email deliverability? Email deliverability is the ability of an email message to be delivered to subscribers’ inboxes and is typically measured by the percentage of emails accepted by the internet service provider (ISP). According to ISPs, a good deliverability rate is 95% or higher. So, how exactly can you increase your deliverability rate?...Read More

Welcome to the Movers and Shakers podcast. Join us as industry leaders and experts discuss important marketing topics and share actionable insights and unique perspectives on the latest marketing, strategies, technology, and trends. New Movers & Social Media Purchase Power Luci: We want to talk a little bit about social media. This is where we...Read More