The Ultimate Guide to Turning New Movers into New Customers When you hear the term “new mover marketing,” you may first think of the coupon booklets you’ve received in the mail at your new address. But today, new mover marketing is so much more than that. New mover marketing focuses exclusively on marketing to consumers...Read More
By Marketing Charts Moving almost always entails incurring expenses – and a lot of the time those expenses are more than anticipated. A recent report [download page] from PGM and Porch looks at what items and services new movers are buying when they move and what would entice them to try a new brand or company. In...Read More
Consumer shopping behaviors have shifted radically in response to the pandemic, higher prices, and low inventory from shipping and manufacturing strains. In turn, brands have responded with rapid digital transformation to meet the changing needs of today’s shoppers. As you consider your marketing strategies, here’s a look at 25 stats on the state of consumer...Read More
Digital channels and usage continue to grow. Consumers use multiple online channels when researching and purchasing and often traverse between devices when they do so. Marketers are inundated by more types of digital data and are continually adjusting their strategies to ingest more data and to improve their marketing execution. While we know digital marketing...Read More
This transcript has been adapted from the webinar, New Mover Trends: Marketing to Today’s Movers. Larisa: Good afternoon, everyone. We’re really excited to be presenting the results of our new mover research that we did with The Harris Poll. If you’d like a copy of the deck, feel free to reach out to me and I’m...Read More
New movers have long been a lucrative market to engage with and for good reason. New movers are making large purchases in a relatively short amount of time to complete their moves and settle into their new homes. They’re also more likely to try new brands and service providers. So, what exactly are today’s new...Read More
Unpacking New Mover Trends New mover marketing has been the same for years and marketers have been working with insights into how moving trends impact consumer purchasing behavior largely sourced from research 10 years and older. PGM commissioned The Harris Poll to launch our annual New Mover Trends Survey. Our 2021 edition focuses on various...Read More
Targeting New Movers: The Golden Opportunity for Solar Providers The housing market is a whirlwind of activity, and with every moving truck comes a fresh opportunity for businesses. For solar energy providers, new movers represent a uniquely receptive and motivated audience. If you’re in the solar industry and not actively targeting this group, you’re missing...Read More
This article originally appeared on HireAHelper.com. Key Findings 21% of people who moved from January through July 2021 said they moved due to COVID-19 During the first three months of 2021, every third move was due to COVID-19 37% of COVID-related moves were people moving due to going remote One-in-five (22%) moved after selling...Read More
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