Movers are not only a high-spending group, they are also in a transitional stage which makes them more open to developing new brand loyalties. The move represents an incredible opportunity for brands across industries to acquire new customers. Identifying movers and reaching them across the channels they prefer is the first step. Once you have...Read More
Millennial New Mover Report Millennials have now become the largest generation of U.S. homebuyers. For the majority of millennials, this is their first home buying experience—representing a major milestone in this generations’ lives. Research uncovers key insights on this generation’s spending habits throughout the entire moving journey. Key Topics Time in months before a...Read More
Approximately 31 million people move in America every year. They represent a highly lucrative audience who are making numerous purchase decisions, spending approximately $11,000 for products and services during the move. They are also making an overwhelming percentage of their purchase decisions before the move occurs. For example, 47% of consumers are changing their bank...Read More
Approximately 31 million people move in America every year. And no matter their age, whether they are buying or renting, moving in-state or across town, they all have one thing in common – movers are spending big on products and services for their home. According to the New Mover Trends Report, movers spend approximately $11,000...Read More
Why Your Brand Should Invest In New Mover Marketing: It’s All About New Beginnings! Moving is a major life event that signifies a whole new chapter. And for your brand, this fresh start is a golden opportunity. That’s where new mover marketing comes in a strategy that’s often overlooked, but one that can help your business grow and find new customers. When people move, they’re hitting the reset button on their...Read More
Millennials are now the largest generation of homebuyers in the U.S. But, with prices for homes reaching record highs, millennials are increasingly turning to fixer-upper homes as an affordable way to embark on the journey of homeownership. According to Bank of America’s sixth annual millennial home improvement survey, more than three-quarters (82%) of millennials say...Read More
12 Millennial New Mover Statistics Check out millennial new mover statistics from our New Mover Trends Report to gain key insights on the characteristics of this generation’s moving journey. Millennials spend 4.1 months researching mortgage lenders. TV, furntiure/home decor, and appliances top the list for items purchased by millennials within the first 12 months of...Read More
Check out these shopping and online behavior insights on millennial new movers from our recent survey, which can be found here–New Mover Trends Report.Read More
New movers are a lucrative audience, in-market to purchase a variety of goods and services. The New Mover Trends Report unveiled several profound insights on millennial new movers. Now, with the influx of millennials entering the homebuying market, our data showcases when millennial new movers are making purchases, how much they’re spending, what’s enticing them...Read More
Every year, millions of your customers pack up and move, and most brands never see the churn coming until it’s already happened. Learning how to retain moving customers isn’t a nice-to-have; it’s one of the most overlooked retention challenges in marketing today. Here’s why: 90% of new movers say they’re willing to try new brands...Read More
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