Moving is the most powerful economic trigger in a consumer’s life. New movers represent a lucrative segment for many businesses. However, not only are new movers a high-spending audience, they are also in a transitional stage that makes them more open to developing new brand loyalties. The 2022 New Mover Trends Report dives into the...Read More
Meet Jennifer Renaud Jennifer Renaud, SVP and CMO of Masonite, has spent her career building brands at large enterprise companies like Microsoft and Oracle. She is currently tackling evolving a 100-year-old brand, Masonite, and changing what doors mean to consumers. *The following content has been adapted from a podcast The Masonite Team and The New...Read More
Homeowners’ behavior has changed significantly in the past few years. As a result of the pandemic, Americans were forced to spend more time in their home, including working remotely, which gave rise to a huge boon in home improvement and DIY. Rising recent rates have made mortgages more expensive, slowing the real estate market. ...Read More
Join us as industry leaders and experts discuss important marketing topics and share actionable insights and unique perspectives on the latest marketing, strategies, technology, and trends. Meet Jennifer Renaud Jennifer Renaud, SVP and CMO of Masonite, has spent her career building brands at large enterprise companies like Microsoft and Oracle. She is currently tackling evolving...Read More
PGM conducted a new mover research study with The Harris Poll and uncovered some insightful stats on today’s new movers and their financial habits. The move represents a transition point in consumers’ lives, where many major decisions are being made — including seeking mortgage lenders, switching banks, and finding new financial service providers. And,...Read More
Moving represents a pivotal life event where consumers are highly receptive to forming new relationships and making significant purchasing decisions. When individuals or families relocate, their existing financial arrangements, such as local branch access, ATM convenience, or even preferred insurance providers, often become less suitable. This disruption creates a unique window of opportunity for banks,...Read More
*The following content has been adapted from a podcast The State of Mover Marketing | Leadership Insights with Michelle Taves Michelle: What’s the state of move or marketing today? The best way to think about mover marketing as a discipline is that it’s in transition. There are a lot of marketers, particularly at the local...Read More
Meet Michelle Taves Michelle Taves serves as Group GM of Porch Marketing, leading the integrated marketing strategy of PGM. Michelle played a key role in establishing PGM as a leading product innovator in mover marketing and today is a member of the senior leadership team. With over 30 years of product, marketing, and leadership experience,...Read More
Engaging with consumers is now more accessible than ever for retailers. But with a saturation of possible touchpoints and expanding competition, capturing the right audience in the right place at the right time requires a complex strategic approach. And while 38% of retail marketers say their overall marketing strategies are very successful, there is still...Read More
When people move, they’re more likely to interact with new brands and spend on new products and services. But, without the right insights on movers, your brand won’t be able to accurately identify and market to this valuable audience. Access to unified mover insights enables brands to improve reach and identify targeted audience segments to...Read More
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