Article

New Mover Marketing for Financial Service Providers

by Larisa Bedgood

PGM conducted a new mover research study with The Harris Poll and uncovered some insightful stats on today’s new movers and their financial habits.

The move represents a transition point in consumers’ lives, where many major decisions are being made — including seeking mortgage lenders, switching banks, and finding new financial service providers.

And, with more than 30 million people on average in the U.S. moving each year, the new mover audience has proven to be a massive and highly lucrative opportunity for financial service providers to boost customer acquisition and curb attrition.

About the Author

Larisa Bedgood

Head of Marketing

Larisa is a results-driven marketing executive with 25+ years of experience helping organizations grow through data-driven marketing, compelling storytelling, and integrated demand generation programs. She is passionate about simplifying complex products, building strong brands, and creating marketing strategies that connect with customers and deliver measurable results.

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