New Mover Marketing for Financial Service Providers

Porch Group Media recently conducted a new mover research study with The Harris Poll and uncovered some insightful stats on today’s new movers and their financial habits.

The move represents a transition point in consumers’ lives, where many major decisions are being made — including seeking mortgage lenders, switching banks, and finding new financial service providers. And, with more than 30 million people on average in the U.S. moving each year, the new mover audience has proven to be a massive and highly lucrative opportunity for financial service providers to boost customer acquisition and curb attrition.

With MoverTech, financial service providers can:

  • Identify customers that are in the moving process
  • Identify move to and from addresses 2 to 6 weeks before the move, along with property data insights
  • Identify and engage with consumers who are browsing for their services
  • Target new movers with omnichannel and digital programs throughout the entire move journey

Interested in more great resources?

Download the Connected TV Success Kit to learn what exactly CTV is, how it works, the benefits of advertising on this channel, and how to set up your campaigns for success with the latest tips and strategies.

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New Mover Marketing Solutions

Ready to learn more about how MoverTech will help you attract and retain customers? Contact us today!

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