Homeowners’ behavior has changed significantly in the past few years. As a result of the pandemic, Americans were forced to spend more time in their home, including working remotely, which gave rise to a huge boon in home improvement and DIY.  Rising recent rates have made mortgages more expensive, slowing the real estate market.  With fewer people moving and now staying in place in their current residences, Americans are again looking at ways to improve their home space and spend on projects, both inside and outside the home.

Check out this list of home improvement trends we are seeing in 2022.

Top 7 Home Improvement Trends in 2022

1. Small Home Projects are On the Rise

While the overall home improvement sector is anticipated to rise by at least 5% in 2021, small home renovation projects that cost less than $8,500, such as painting and fixture installation, are predicted to rise by at least 8%.

2. More Windows to Connect with Nature

Windows, doors, and wall glazing house modifications are becoming increasingly popular as people seek more opportunities to interact with nature. The practice of replacing windows, doors, and occasionally an entire wall with more extensive glass choices is becoming more popular. Instead of having three or four windows, people are choosing a single glass panel to connect with nature inside.

3. Smart Home Technology Surge

Innovative home technology features are gaining popularity, particularly with the newest generation of millennial homeowners. According to research, since 2016, annual investments in innovative home technologies have grown by 20%.

The most frequent updates are home security, climate control, lighting, and entertainment add-ons. The market for smart homes is anticipated to increase by 12 percent CAGR from $76.6 billion in 2018 to $151.4 billion by 2024. Furthermore, the percentage of households with smart homes was 33.2 percent in 2019 and is anticipated to reach 53.9 percent by 2023.

4. Home Office Redesigns Focused on Productivity

The transition to the home office and remote learning during the pandemic made it difficult for people to locate a suitable space at home. In the 2021 Houzz Emerging Home Design Trends Report, searches for home offices increased by 108%. While some people have returned to the office, many others are continuing to work remotely, necessitating a functional home office.

Homeowners will continue to reinvent the idea of a home office as well as multipurpose spaces for kids to conduct homework and study. The projects include anything from remodeling guest bedrooms to creating outside spaces.

5. Focus On Wellness Design and Sustainability

The wellness objectives of today’s homeowners are aligned with flexible areas, outdoor living, and intelligent features. Consumer preferences consistent with a setting that places a premium on wellness will significantly impact the home renovation market.

This includes using environmentally friendly building materials and advancements in energy efficiency. Glass, recycled steel siding, bamboo and cork flooring, and other materials are being used. Homeowners are also investing in HVAC renovations with air filtering, antimicrobial materials, and purification systems due to increased health concerns.

6. New Flooring to Match Emerging Trends

As building materials and technology continue to improve, the look and feel of vinyl materials is becoming nearly indistinguishable from real wood or stone. Homeowners are investing in flowing to improve the look and value of their home, including flooring such as

  • Smoked wood flooring
  • Bleached woods
  • Weathered wood
  • Herringbone patterned flooring
  • Reclaimed barn wood tiles
  • Natural wood colors

7. Enhanced outdoor spaces and features

Outside improvements continue to be a top priority for many homeowners. Individuals are investing in features such as awnings, vegetable gardens, and resort-like additions to enhance the beauty and functionality of an outdoor area.

Outdoor rooms are another investment made by homeowners. High on wish lists are swimming pools, water features, outdoor kitchens, fire pits, and spacious lounging and dining areas. In outdoor kitchens, commercial-style grills, refrigerators, and wine coolers will be included. Homeowners are also connecting with the outside through interior spaces with French doors or fold-back doors that open up to patios.

Homeowner Marketing Solutions

There is a lot of exciting growth happening in the home improvement industry as homeowners invest in projects to customize their living spaces and increase the value of their homes. Learn how our homeowner insights and marketing solutions help power the success of your acquisition and retention marketing programs.

Interested in more great resources? Check out our Email Marketing Best Practices Guidebook, full of tips and best practices to help you get through to the inbox and in front of consumers waiting to hear from you.

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