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Larisa Bedgood
2024 marketing trends strategies
05
Jul

50 Marketing Trends & Strategies You Need to Know in 2024

July 5, 2024,
Technological advancements and evolving customer expectations are challenging marketers to test new strategies and explore new channels this year. We’ve compiled 50 statistics highlighting the latest marketing trends and strategies for 2024. Table of Contents 2024 Email Marketing Trends and Strategies 2024 Advertising Trends and Strategies 2024 Social Media Marketing Trends and Strategies 2024...
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marketing to baby boomers
03
Jul

Baby Boomer Marketing Tips

July 3, 2024
Baby Boomers are embracing the digital age and connecting with others online. Born between 1946 and 1964, this sizable generation witnessed the evolution of technology firsthand, growing up with rotary phones and black-and-white TVs. Today, they’re comfortable using smartphones, engaging on social media, and shopping online. In fact, according to a recent survey, 39%...
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omnichannel marketing
27
Jun

The 2024 Guide to Omnichannel Marketing

June 27, 2024
Today’s customers are tech-savvy and expect a unified brand experience across all touchpoints, from mobile apps to brick-and-mortar stores. Omnichannel marketing makes this possible by uniting all your channels, from social media to physical stores, into one cohesive strategy. As competition intensifies in 2024, investing in a seamless omnichannel experience will win you more...
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omnichannel marketing strategies
21
Jun

Omnichannel Marketing: 3 Strategies to Wow Your Customers in 2024

June 21, 2024
According to the McKinsey Report, more than 60% of consumers shop across multiple channels. Research shows that companies with omnichannel customer engagement strategies retain 89% of their customers.  What is an Omnichannel Marketing Strategy? An omnichannel marketing strategy unites all your marketing channels, from social media to physical stores, into one cohesive customer experience. This creates...
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social commerce statistics
19
Jun

25 Amazing Social Commerce Statistics

June 19, 2024,
Social media has become an integral part of our lives, shaping how we connect, share, and consume information. As of October 2023, an incredible 61.4 percent of the world’s population are social media users. That equates to a whopping 4.95 billion people! Number of internet and social media users worldwide as of October 2023...
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marketing attribution
17
Jun

Marketing Attribution 101: Everything You Need to Know

June 17, 2024, ,
Today’s consumers don’t follow a linear path to purchase. They might discover your product through a Facebook ad, read reviews on a third-party website, click on a Google Ad, and finally make a purchase after receiving a promotional email. This gave rise to multichannel marketing – targeting consumers across multiple channels, both online and...
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millennial marketing statistics
03
Jun

Shocking Millennial Marketing Statistics & Trends for 2024

June 3, 2024,
It’s hard to believe it was ten years ago when Time Magazine released their iconic Millennial cover story, The ME ME ME Generation. Flash forward to 2024 and millennials – those born between 1981 and 1996– are now 27 to 42 years old and the largest generation by size – surpassing baby boomers. Often...
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customer journey stages
29
May

5 Stages of the Customer Journey

May 29, 2024,
Think back to a time when you were on a customer journey. Perhaps you had just moved into a new home and needed a new living room couch. First, you may have hopped online to explore options, check out deals, and scope out the nearest furniture stores. Next, you may have seen an ad...
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customer experience statistics
28
May

15 Customer Experience Statistics for 2024

May 28, 2024
Staying competitive today relies on so much more than selling great products or services—it’s about creating memorable experiences that leave a lasting impression on customers. Providing exceptional customer experiences (CX) is the cornerstone of building loyalty, driving repeat business, and fostering brand advocacy. How to Improve Your Customer Experience 1. Understand Your Customers The...
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data driven marketing strategies
22
May

5 Data-Driven Marketing Strategies for 2024

May 22, 2024
Data is the cornerstone of an effective marketing strategy. In fact, an incredible 64% of marketing executives “strongly agree” that data-driven marketing is crucial in today’s landscape. So, how can you leverage data effectively to achieve better marketing results? Invest in data-driven marketing. What is Data-Driven Marketing? Data-driven marketing relies on data and analytics to inform...
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