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Larisa Bedgood
06
Nov

2026 Data Strategy Outlook Report: Who’s Spending Next Year? 

November 6, 2025
Marketing & Audience Data Predictions 2026 – Who’s Really Spending Next Year?  Consumer behavior is shifting fast. Honestly, faster than most marketers (myself included) can fully keep up with. And while U.S. spending is expected to slow in 2026 — growth down to 1.8% from 2.8% just two years earlier — that slowdown won’t land evenly. Some...
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Generational Marketing
13
Oct

Consumer Shopping Trends and Statistics by the Generation: Gen Z, Millennials, Gen X, and Boomers

October 13, 2025,
Understanding consumer shopping trends is crucial for businesses to effectively target their marketing efforts. Generational cohorts exhibit distinct purchasing behaviors, values, and preferences that significantly impact their consumption patterns. Marketers have been focusing heavily in recent years on marketing to millennials as they establish households and come into more spending power.  For some time, marketers...
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how marketers use data to build audiences 2026
01
Oct

How Marketers are Using Data to Build High-Impact Audiences in 2026 

October 1, 2025,
What are the biggest data challenges right now, and how are marketers overcoming them? Which data sources are driving the most success? What elements go into successful data strategies? PGM Solutions partnered with Ascend2 to uncover the answers to these questions in The 2026 B2C Marketing Audience Building Report.   The findings point to clear...
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holiday shopping trends
15
Sep

4 Must-Know Holiday Shopping Trends for 2025 

September 15, 2025
As the holiday season approaches, our to-do lists pile up with tasks. Pretty soon, you’re busy hanging the lights, rummaging through storage for decorations, and, most importantly, finding the perfect gifts to show friends and family how much they mean to you. But what trends are influencing the season this year? According to the Dentsu...
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why home improvement retailers need new mover marketing
08
Sep

Why New Movers Are the Highest-Value Audience in Home Improvement Marketing

September 8, 2025,
Home improvement marketing has never been more competitive. Ad costs are rising, consumer attention is fractured, and broad demographic targeting is delivering diminishing returns. So where should home improvement brands focus to drive real results?New movers.Households that have recently purchased or moved into a new home represent one of the most reliably high-intent, high-spend segments...
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omnichannel shopper
01
Sep

5 Strategies to Master the Omnichannel Shopping Experience and Boost ROI

September 1, 2025
Consumers are shopping across numerous channels, including digital, mobile and physical locations. With the ever-increasing focus on omnichannel strategies to stay competitive, retailers must continually keep up with the changing online landscape to maintain their competitive edge. Although fierce competition won’t get any easier, plenty of opportunities exist for retailers to capture new market share...
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why the homeowner journey matters homeowner marketing
25
Aug

Why the Homeowner Journey Matters

August 25, 2025,
The homeowner journey is a deeply personal and often emotional experience, filled with dreams, challenges, and continuous evolution. For marketers in the home improvement industry, understanding this journey isn’t just good business—it’s essential for truly connecting with customers and offering the right solutions at the right time. Meeting Today’s Homeowners’ Needs Owning a home is...
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Millennial Marketing for Dealerships
11
Aug

How To Attract More Millennial Car Shoppers to Your Dealership in 2025

August 11, 2025
Despite the slowed growth in auto retail sales this past year, there is one segment that is continuing to buy – the Millennials. According to research by Dealertrack, the Millennial generation is the fastest-growing auto retail segment, with 35% of all loans originating from this generation. There was also a 49% growth in Millennials' share for...
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holiday marketing mistakes
05
Aug

3 Costly Holiday Marketing Mistakes & How to Avoid Making Them

August 5, 2025, ,
The holidays are big business. During the holiday season, people from all walks of life open their wallets to spread cheer. Millions hurry to the stores and online, searching for the perfect gifts to treat their families, friends, pets, and themselves. A well-planned holiday campaign can be an excellent source of revenue, helping you finish...
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omnichannel marketing
05
Aug

The 2025 Guide to Omnichannel Marketing

August 5, 2025
Today’s customers are tech-savvy and expect a unified brand experience across all touchpoints, from mobile apps to brick-and-mortar stores. Omnichannel marketing makes this possible by uniting all your channels, from social media to physical stores, into one cohesive strategy. As competition intensifies, investing in a seamless omnichannel experience will win you more new customers and...
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