Week after week, AI has been in the headlines. And in marketing, AI promises faster campaigns, better automation, and hyper-personalization that can’t be beat. And while all of this is true, 2026 will likely be a year of consumer backlash. Marketing that feels bot-driven, tone-deaf, or intrusive is turning people off. As a result, consumers are increasingly looking for more genuine experiences. The AI Trust Gap Is Growing Marketers are facing a dilemma. On one hand, marketing teams...Read More
2026 isn’t going to be about chasing more–more ads, more channels, more data. Consumers are already overwhelmed and tuning it out. The brands that will get attention will be the ones that simplify, focus, and show up in ways that feel highly personal and relevant. But simplifying alone isn’t enough. The bigger shift in 2026...Read More
Marketing & Audience Data Predictions 2026 – Who’s Really Spending Next Year? Consumer behavior is shifting fast. Honestly, faster than most marketers (myself included) can fully keep up with. And while U.S. spending is expected to slow in 2026 — growth down to 1.8% from 2.8% just two years earlier — that slowdown won’t land evenly. Some...Read More
Understanding consumer shopping trends is crucial for businesses to effectively target their marketing efforts. Generational cohorts exhibit distinct purchasing behaviors, values, and preferences that significantly impact their consumption patterns. Marketers have been focusing heavily in recent years on marketing to millennials as they establish households and come into more spending power. For some time, marketers...Read More
What are the biggest data challenges right now, and how are marketers overcoming them? Which data sources are driving the most success? What elements go into successful data strategies? PGM Solutions partnered with Ascend2 to uncover the answers to these questions in The 2026 B2C Marketing Audience Building Report. The findings point to clear...Read More
As the holiday season approaches, our to-do lists pile up with tasks. Pretty soon, you’re busy hanging the lights, rummaging through storage for decorations, and, most importantly, finding the perfect gifts to show friends and family how much they mean to you. But what trends are influencing the season this year? According to the Dentsu...Read More
Home improvement marketing has never been more competitive. Ad costs are rising, consumer attention is fractured, and broad demographic targeting is delivering diminishing returns. So where should home improvement brands focus to drive real results?New movers. Discover the channels homeowners turn to when planning home improvement projects and what that means for your marketing strategy....Read More
Consumers are shopping across numerous channels, including digital, mobile and physical locations. With the ever-increasing focus on omnichannel strategies to stay competitive, retailers must continually keep up with the changing online landscape to maintain their competitive edge. Although fierce competition won’t get any easier, plenty of opportunities exist for retailers to capture new market share...Read More
The homeowner journey is a deeply personal and often emotional experience, filled with dreams, challenges, and continuous evolution. Discover the channels homeowners turn to when planning home improvement projects and what that means for your marketing strategy. Watch the full webinar here. For marketers in the home improvement industry, understanding this journey isn’t just good business—it’s...Read More
Despite the slowed growth in auto retail sales this past year, there is one segment that is continuing to buy – the Millennials. According to research by Dealertrack, the Millennial generation is the fastest-growing auto retail segment, with 35% of all loans originating from this generation. There was also a 49% growth in Millennials' share for...Read More
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