Consumer behaviors have changed drastically this past year.  The pandemic has altered how consumers shop, research new products and engage with brands.  As a result, brands have also had to pivot to meet consumers’ changing expectations and shopping patterns.  As marketers worked to evolve their strategies, one of the key areas of focus has been...Read More

For years, mover marketing has been stagnant – few insights into pre-move indicators, stale direct mail campaigns, and a limited understanding of the mover audience. Mover marketing needed a complete overhaul to successfully reach the $170 billion mover audience. Overview of MoverTech MoverTech is a suite of proprietary technology and data solutions that has reinvented...Read More

Social media continues to be a part of consumers’ everyday lives.  The latest statistics show there are 3.78 billion social media users worldwide in 2021—a five percent increase from a year ago. Furthermore, there are more than nine in ten (91 percent) social media users who use mobile devices to access social networks. (Oberlo) According...Read More

Mover marketing hasn’t changed for years, until now. Introducing MoverTech – a suite of proprietary technology and data solutions driving a new generation in mover marketing. With MoverTech’s precisely targeted omnichannel and digital programs, you can now reach consumers the moment their homes are placed on the market – when they are making their most...Read More

It’s been over a year since the pandemic shut down stores, social gatherings, schools, routines, and more.  From the onset, the coronavirus altered consumer behaviors.  With physical locations shut down, consumers had to use digital channels.  With many brands being out of stock, consumers tried new brands. With the emphasis on cleanliness, consumers watched to...Read More

Marketing Tips & Strategies to Boost Your Dealership Conquesting & Prospecting Now so more than ever, the auto industry is in a state of constant flux and consumer preferences are rapidly changing. Although change is inevitable, there is no shortage of opportunities for dealers to acquire new customers and sell more cars. By getting more...Read More

Last year had a lot of marketers scrambling to get their marketing strategies optimized and up-to-speed. 2020 was a year like no other and on the marketing front, many brands were largely unprepared for the massive shift to online channels and massive ecommerce growth. Marketers were forced to quickly adapt in order to survive. Although...Read More

Consumers shop across numerous devices and channels, much of these increasingly digital in today’s changed environment. In fact, the average shopper uses approximately 10.4 sources of information to make a purchase decision (Bazaarvoice). Omnichannel strategies have become increasingly critical for brands to engage with consumers across the entire purchase journey. In recent findings from PFL...Read More

Knowing who to target and when is a challenge every marketer must solve. Who is my target audience? Which prospects should be prioritized for marketing resources? Who is most apt to respond to my marketing messages? Assessing information on who is actively in the market for your products and services is becoming the new gold...Read More

With the increasing shift to online channels this past year, consumers digital preferences have matured and expectations have risen.  Personalization, customer journeys and online experiences are being scrutinized more than ever and those who have traditionally shopped at brick-and-mortar locations are expecting the same experiences online that they have received at physical locations. Take a...Read More