Larisa Bedgood | Porch Group Media

Jul

1 in 3 Consumers use Social Media to Discover New Products and Brands

July 15, 2021Larisa BedgoodBlog

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If you aren’t investing in social media for your brand, you risk getting left behind. According to new research by Sprout Social, one in three consumers use social media to learn about or discover new products, services or brands. Additionally, one in four also use social media to purchase products. 2020 was undoubtedly a...

Jul

50 Statistics About Retail Marketing and Consumer Shopping Trends

July 13, 2021Larisa BedgoodBlog, Retail

Are you an omnichannel retailer? Consumers shop across channels, price check from their phones, add items to their online carts only to head into a physical store to make a final purchase and shop from tablets, phones, laptops, and social channels. With the increasing shift to online channels this past year, consumers’ digital preferences have...

Jul

25 Mind-Blowing Statistics on the State of Data-Driven Marketing

July 6, 2021Larisa BedgoodBlog, General

Despite the slowed growth in auto retail sales this past year, there is one segment that is continuing to buy – the Millennials. According to research by Dealertrack, the Millennial generation is the fastest-growing auto retail segment, with 35% of all loans originating from this generation. There was also a 49% growth in Millennials' share for...

Jun

25 Amazing Omnichannel Marketing Statistics Every Marketer Should Know (Updated for 2023)

June 29, 2021Larisa BedgoodGeneral

Did you know that companies with omnichannel customer engagement strategies retain on average 89% of their customers? This is compared to a 33% customer retention rates for companies with weak omnichannel strategies. (Invesp) In multichannel marketing, a company may use different channels to interact with the customer but each channel is managed separately with a different...

Jun

Email Marketing Stats and Trends (Updated for 2021)

June 23, 2021Larisa BedgoodBlog, Email

Email continues to reign as one of the least expensive and most cost-effective marketing techniques. In 2021, 4.03 billion people around the world use email. Experts expect that number to grow as high as 4.48 billion by 2024. No other marketing channel even comes close to the potential reach of email. Take a look at...

Jun

New Technology Brought to Mover Marketing

June 9, 2021Larisa BedgoodBlog, Mover Marketing

Did you know the move is one of the most economically impactful life triggers? With more than $11,000 on average spent per move, there are several major purchase decisions consumers have to make. Because of this, movers have a permission-to-buy mentality. In fact, movers spend more within the first six months of moving than they...

Jun

Why You Should Invest in Mover Marketing Today

June 8, 2021Larisa BedgoodBlog, Mover Marketing

The key to a successful marketing campaign is a targeted audience. Understanding your ideal customer’s demographics, preferences, lifestyle, life events, shopping behaviors, and other important insights allows you to craft an effective campaign message that reaches them on the right channels at the right time. A valuable audience across industries that’s often overlooked are movers....

Jun

Digital Marketing and Omnichannel Maturity

June 3, 2021Larisa BedgoodUncategorized

Consumer behaviors have changed drastically this past year. The pandemic has altered how consumers shop, research new products and engage with brands. As a result, brands have also had to pivot to meet consumers’ changing expectations and shopping patterns. As marketers worked to evolve their strategies, one of the key areas of focus has been...

advantages movertech provides mover marketing campaign

Jun

5 Key Advantages MoverTech Provides Your Mover Marketing Campaign

June 2, 2021Larisa BedgoodBlog, General, Mover Marketing

For years, mover marketing has been stagnant – few insights into pre-move indicators, stale direct mail campaigns, and a limited understanding of the mover audience. Mover marketing needed a complete overhaul to successfully reach the $170 billion mover audience. Overview of MoverTech MoverTech is a suite of proprietary technology and data solutions that has reinvented...

May

Are You Optimizing Your Social Media Marketing to Reach Today’s Consumers?

May 27, 2021Larisa BedgoodBlog

Social media continues to be a part of consumers’ everyday lives. The latest statistics show there are 3.78 billion social media users worldwide in 2021—a five percent increase from a year ago. Furthermore, there are more than nine in ten (91 percent) social media users who use mobile devices to access social networks. (Oberlo) According...

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