The key to a successful marketing campaign is a targeted audience. Understanding your ideal customer’s demographics, preferences, lifestyle, life events, shopping behaviors, and other important insights allows you to craft an effective campaign message that reaches them on the right channels at the right time. A valuable audience across industries that’s often overlooked are movers....Read More
Consumer behaviors have changed drastically this past year. The pandemic has altered how consumers shop, research new products and engage with brands. As a result, brands have also had to pivot to meet consumers’ changing expectations and shopping patterns. As marketers worked to evolve their strategies, one of the key areas of focus has been...Read More
For years, mover marketing has been stagnant – few insights into pre-move indicators, stale direct mail campaigns, and a limited understanding of the mover audience. Mover marketing needed a complete overhaul to successfully reach the $170 billion mover audience. Overview of MoverTech MoverTech is a suite of proprietary technology and data solutions that has reinvented...Read More
Social media continues to be a part of consumers’ everyday lives. The latest statistics show there are 3.78 billion social media users worldwide in 2021—a five percent increase from a year ago. Furthermore, there are more than nine in ten (91 percent) social media users who use mobile devices to access social networks. (Oberlo) According...Read More
It’s been over a year since the pandemic shut down stores, social gatherings, schools, routines, and more. From the onset, the coronavirus altered consumer behaviors. With physical locations shut down, consumers had to use digital channels. With many brands being out of stock, consumers tried new brands. With the emphasis on cleanliness, consumers watched to...Read More
Consumers shop across numerous devices and channels, much of these increasingly digital in today’s changed environment. In fact, the average shopper uses approximately 10.4 sources of information to make a purchase decision (Bazaarvoice). Omnichannel strategies have become increasingly critical for brands to engage with consumers across the entire purchase journey. In recent findings from PFL...Read More
Knowing who to target and when is a challenge every marketer must solve. Who is my target audience? Which prospects should be prioritized for marketing resources? Who is most apt to respond to my marketing messages? Assessing information on who is actively in the market for your products and services is becoming the new gold...Read More
With the increasing shift to online channels this past year, consumers digital preferences have matured and expectations have risen. Personalization, customer journeys and online experiences are being scrutinized more than ever and those who have traditionally shopped at brick-and-mortar locations are expecting the same experiences online that they have received at physical locations. Take a...Read More
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