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July 27, 2023
27
Jul

The Power of First-Party Data

July 27, 2023,
The amount of data being created each day is staggering. According to Statista, the total amount of data predicted to be created, captured, copied, and consumed globally last year was 97 zettabytes, a number projected to grow to 181 zettabytes by 2025. With so much data, brands have plenty of opportunities to know their...
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holiday marketing audiences
27
Jul

8 Audiences You Should Reach this Holiday Season (2023)

July 27, 2023,
Cheerful decorations, family get-togethers, memorable vacations, and hunting for the perfect gifts all make the holidays a special time of year. As summer draws nearer to a close, the holidays will be here before you know it – which means now is the time to start preparing your holiday marketing campaigns. Data reveals that...
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