Email marketing remains one of the most used and most cost-effective marketing channels. When done properly, email has the potential to skyrocket your sales, generate new customers, reactivate former clients, and boost retention. And email marketing has a return on investment (ROI) of $42 for every $1 spent so for every $1 you spend on...Read More
By Marketing Charts Moving almost always entails incurring expenses – and a lot of the time those expenses are more than anticipated. A recent report [download page] from Porch Group Media and Porch looks at what items and services new movers are buying when they move and what would entice them to try a new brand or...Read More
Consumer shopping behaviors have shifted radically in response to the pandemic, higher prices, and low inventory from shipping and manufacturing strains. In turn, brands have responded with rapid digital transformation to meet the changing needs of today’s shoppers. As you consider your marketing strategies in 2022, here’s a look at 25 stats on the state...Read More
Updated for 2022 Digital channels and usage continue to grow. Consumers use multiple online channels when researching and purchasing and often traverse between devices when they do so. Marketers are inundated by more types of digital data and are continually adjusting their strategies to ingest more data and to improve their marketing execution. While we...Read More
According to research from NielsenIQ, COVID-19 fueled a 50% increase in U.S. omnichannel shopping last year. With stores shutting down and products and items harder to find, millions of people headed online to research, shop, price check, and purchase. However, not every online experience led to a digital purchase. while approximately 50% ended in an...Read More
Leading retailers have made great strides in becoming omni-channel, multi-channel marketing experts. Reaching consumers across multiple channels, having a strong digital presence, engaging on social platforms, and embracing mobile continue to be key themes in targeting today’s shopper. However, being present across a myriad of channels is no longer enough to entice consumers who expect...Read More
With its recent iOS 15 update, Apple released a series of privacy updates designed to protect consumer privacy by blocking ad trackers and cloaking email activity. While Apple has long been an advocate of consumer data privacy, this latest update is causing a stir among marketers and agencies who rely on these first-party data insights...Read More
Social Media Marketing 2021: Trends and Opportunities As with all marketing channels, social media is continually evolving. Since it was first introduced, it is continuing to grow, providing tremendous opportunities for brands to reach their customer base. Before diving into social media today, did you know that the first recognizable social media site, Six Degrees,...Read More
This transcript from our webinar, Playbook to Prepare for the End of Cookies, provides a great overview of how marketers should prepare for the end of third-party cookies. With Todd Dziedzic, SVP of Digital & Analytics of Porch Group Media. Host: Cookies, as you know, are going away. But there really is a lot...Read More
Email, like every marketing channel, has undergone major transformations over the years. Yet for those companies who are keeping up with the email revolution, email marketing brings in a hefty ROI. According to Econsultancy, email marketing was ranked as the best channel in terms of ROI (68 percent), an increase of 3 percent from last...Read More
