Home renovation has taken off the past few years with many Americans stuck at home due to Covid. According to a survey by Bid-on-Equipment, 89% of homeowners made some type of improvement in 2021. Here is the list of top home improvement projects: Exterior Improvements – 86% of homeowners made improvements to the exterior of...Read More

Approximately 31 million people move in America every year. They represent a highly lucrative audience who are making numerous purchase decisions, spending approximately $11,000 for products and services during the move. They are also making an overwhelming percentage of their purchase decisions before the move occurs. For example, 47% of consumers are changing their bank...Read More

Approximately 31 million people move in America every year. And no matter their age, whether they are buying or renting, moving in-state or across town, they all have one thing in common – movers are spending big on products and services for their home. According to the New Mover Trends Report, movers spend approximately $11,000...Read More

According to the New Mover Trends Report, Americans moved for numerous reasons. However, upsizing to a bigger home topped the list for 35% of new movers. Check out the full list below:Read More

Email marketing remains one of the most used and most cost-effective marketing channels.  When done properly, email has the potential to skyrocket your sales, generate new customers, reactivate former clients, and boost retention. And email marketing has a return on investment (ROI) of $42 for every $1 spent so for every $1 you spend on...Read More

By Marketing Charts Moving almost always entails incurring expenses – and a lot of the time those expenses are more than anticipated. A recent report [download page] from PGM and Porch looks at what items and services new movers are buying when they move and what would entice them to try a new brand or company.  In...Read More

Consumer shopping behaviors have shifted radically in response to the pandemic, higher prices, and low inventory from shipping and manufacturing strains.  In turn, brands have responded with rapid digital transformation to meet the changing needs of today’s shoppers.   As you consider your marketing strategies, here’s a look at 25 stats on the state of consumer...Read More

Digital channels and usage continue to grow. Consumers use multiple online channels when researching and purchasing and often traverse between devices when they do so. Marketers are inundated by more types of digital data and are continually adjusting their strategies to ingest more data and to improve their marketing execution. While we know digital marketing...Read More

According to research from NielsenIQ, COVID-19 fueled a 50% increase in U.S. omnichannel shopping last year. With stores shutting down and products and items harder to find, millions of people headed online to research, shop, price check, and purchase. However, not every online experience led to a digital purchase. while approximately 50% ended in an...Read More

Leading retailers have made great strides in becoming omni-channel, multi-channel marketing experts. Reaching consumers across multiple channels, having a strong digital presence, engaging on social platforms, and embracing mobile continue to be key themes in targeting today’s shopper. However, being present across a myriad of channels is no longer enough to entice consumers who expect...Read More