Larisa Bedgood | Porch Group Media

Feb

Introduction to Welcome Wagon

February 1, 2023Larisa BedgoodBlog, Direct Mail, Mover Marketing, Movers & Shakers, MoverTech

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Welcome Wagon introduces local movers, new homeowners, renters, and other people in communities to businesses in their area of all sizes. Businesses can leverage their reach by getting their marketing pieces physically into the hands of these individuals and families through direct mail. Luci: I’m excited to have a new guest today with us,...

Jan

What is Customer Data Integration (CDI)?

January 26, 2023Larisa BedgoodBlog, Customer Data Platform

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Knowing how to harness the power of data is vital for staying competitive, innovative, and relevant in the marketplace. To leverage data intelligently, customer data integration (CDI) is an important strategy for businesses aiming to take advantage of data-driven intelligence. What is Customer Data Integration? Customer data integration involves the collection, cleaning, and analysis...

Jan

Reactivation Emails: Why You Need to Re-engage Inactive Subscribers

January 12, 2023Larisa BedgoodBlog

Email is one of the most effective digital marketing channels for customer retention, while also serving as the foundation of the marketing-to-sales funnel for many marketers across industries. However, 22.5% of your email subscribers will go inactive each year. Given that numerous studies demonstrate that opt-in consumers are more profitable than those who cannot be...

Dec

In Market Insights for Automotive Companies

December 13, 2022Larisa BedgoodBlog, Mover Marketing, Movers & Shakers, MoverTech

*The following content has been transcribed from a podcast recording Luci: What kind of in-market insights do you have for automotive companies? Todd: We have our Auto ID database, which allows us to know the mix of vehicles in the household. That becomes really important because we also have our intent database which allows us to...

Dec

Americans Say They Can’t Afford to Move — And Can’t Afford to Stay

December 12, 2022Larisa BedgoodBlog

New survey on real estate from The Harris Poll Thought Leadership Practice shows people considering drastic moves to solve housing market dilemma Source: Harris Poll – Americans want to be homeowners, but feel they can’t afford to buy — most agree “the American dream of owning a home is dead.” But they also feel that they...

Dec

Measuring Marketing Success

December 6, 2022Larisa BedgoodBlog, Mover Marketing, Movers & Shakers, MoverTech

Welcome to the Movers and Shakers podcast. Join us as industry leaders and experts discuss important marketing topics and share actionable insights and unique perspectives on the latest marketing, strategies, technology, and trends. *This content has been adapted from our Movers and Shakers podcast. Luci: Porch Group Media has already driven some really powerful...

shift audience planning to media planning

Nov

The Shift from Media Planning to Audience Planning

November 29, 2022Larisa BedgoodBlog, Mover Marketing, Movers & Shakers, MoverTech

*This content has been adapted from a webinar. Luci:Todd, we talked a few weeks ago about privacy and the need to really build your first-party data access. And that’s whether you’re marketing directly to your own customers or you built a prospect database or you’re leveraging that first-party data through different media networks. Tell us...

Nov

Insights on Renters to Inform Your Mover Marketing

November 21, 2022Larisa BedgoodBlog, Mover Marketing, Movers & Shakers, MoverTech

Welcome to the Movers and Shakers podcast. Join us as industry leaders and experts discuss important marketing topics and share actionable insights and unique perspectives on the latest marketing, strategies, technology, and trends. *This content has been adapted from our Movers and Shakers podcast. Luci:Michelle, tell us about the expansion from the homeowner to other...

Leveraging First-Party Data and the Homeowner Segment

Nov

Leveraging First-Party Data for the Homeowner Segment

November 16, 2022Larisa BedgoodBlog, Mover Marketing, Movers & Shakers, MoverTech

Join us as industry leaders and experts discuss important marketing topics and share actionable insights and unique perspectives on the latest marketing, strategies, technology, and trends. *This content has been adapted from a podcast. Luci:Todd, we talked a few weeks ago about privacy and the need to really build your first-party data access. And that’s whether...

What Apple Privacy Changes Consumers Marketers

Nov

What Apple Privacy Changes Mean for Consumers and Marketers

November 15, 2022Larisa BedgoodBlog

Welcome to the Movers and Shakers podcast. Join us as industry leaders and experts discuss important marketing topics and share actionable insights and unique perspectives on the latest marketing, strategies, technology, and trends. *This content has been adapted from our full-length Movers and Shakers video podcast, The Impact of Apple Privacy Changes on Digital Marketing. Luci:What...

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