People often use the terms multichannel and omnichannel interchangeably when describing their marketing strategies. Multichannel marketing and omnichannel marketing are both strategies that involve using multiple channels to reach customers and promote products or services. However, there are a few key differences between the two. What is Multichannel Marketing? Multichannel marketing focuses on sending a...Read More
Programmatic advertising has become a significant part of the advertising industry, with marketers spending billions of dollars on programmatic ad campaigns every year. Just how big is the programmatic advertising market? According to eMarketer: Programmatic advertising spending is projected to reach an incredible $187.7 billion worldwide by 2024. In the US alone, this spend is...Read More
In recent years, the way people watch television has undergone a significant shift. Connected TV (CTV) has become a popular choice for consumers as it allows them to stream their favorite shows and movies on demand without the limitations of traditional TV broadcasting. This shift has also created new opportunities for advertisers to reach...Read More
Time spent watching traditional TV has been on the decline for some time now. And while linear is not dead, streaming is quickly gaining momentum and taking over. Streaming is on the Rise In fact, according to Insider Intelligence, 2023 will be the first year that U.S. consumers will watch more video on digital sources...Read More
When a customer is willing to share their new customer data, analyzing their results offers a keen insight into the attribution of marketing efforts. We can watch how direct mail is backing up digital efforts by tracking dates from the beginning of the campaign through the purchase. The more data captured early on, the...Read More
Personalization in advertising is now easier than ever. Utilizing companies like Welcome Wagon, help to focus direct mail marketing efforts into the hands of the right people in your community. Adding direct mail to your current marketing strategy will lift your performance overall. *The following transcript was adapted from a podcast Luci: There’s a couple...Read More
Knowing how to harness the power of data is vital for staying competitive, innovative, and relevant in the marketplace. To leverage data intelligently, customer data integration (CDI) is an important strategy for businesses aiming to take advantage of data-driven intelligence. What is Customer Data Integration? Customer data integration involves the collection, cleaning, and analysis...Read More
Email is one of the most effective digital marketing channels for customer retention, while also serving as the foundation of the marketing-to-sales funnel for many marketers across industries. However, 22.5% of your email subscribers will go inactive each year. Given that numerous studies demonstrate that opt-in consumers are more profitable than those who cannot be...Read More
*The following content has been transcribed from a podcast recording Luci: What kind of in-market insights do you have for automotive companies? Todd: We have our Auto ID database, which allows us to know the mix of vehicles in the household. That becomes really important because we also have our intent database which allows us to...Read More
Welcome to the Movers and Shakers podcast. Join us as industry leaders and experts discuss important marketing topics and share actionable insights and unique perspectives on the latest marketing, strategies, technology, and trends. *This content has been adapted from our Movers and Shakers podcast. Luci: PGM has already driven some really powerful changes in...Read More
Home Factors 