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Larisa Bedgood
customer data integration
26
Jan

What is Customer Data Integration (CDI)?

January 26, 2023,
Knowing how to harness the power of data is vital for staying competitive, innovative, and relevant in the marketplace. To leverage data intelligently, customer data integration (CDI) is an important strategy for businesses aiming to take advantage of data-driven intelligence. What is Customer Data Integration? Customer data integration involves the collection, cleaning, and analysis...
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Email Reactivation Tips
12
Jan

Reactivation Emails: Why You Need to Re-engage Inactive Subscribers

January 12, 2023
Email is one of the most effective digital marketing channels for customer retention, while also serving as the foundation of the marketing-to-sales funnel for many marketers across industries. However, 22.5% of your email subscribers will go inactive each year. Given that numerous studies demonstrate that opt-in consumers are more profitable than those who cannot be...
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in-market insights automotive companies
13
Dec

In Market Insights for Automotive Companies

December 13, 2022, , ,
*The following content has been transcribed from a podcast recording Luci: What kind of in-market insights do you have for automotive companies? Todd: We have our Auto ID database, which allows us to know the mix of vehicles in the household. That becomes really important because we also have our intent database which allows us to...
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Measuring Marketing Success
06
Dec

Measuring Marketing Success

December 6, 2022, , ,
Welcome to the Movers and Shakers podcast. Join us as industry leaders and experts discuss important marketing topics and share actionable insights and unique perspectives on the latest marketing, strategies, technology, and trends. *This content has been adapted from our Movers and Shakers podcast. Luci: Porch Group Media has already driven some really powerful...
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shift audience planning to media planning
29
Nov

The Shift from Media Planning to Audience Planning

November 29, 2022, , ,
*This content has been adapted from a webinar. Luci:Todd, we talked a few weeks ago about privacy and the need to really build your first-party data access. And that’s whether you’re marketing directly to your own customers or you built a prospect database or you’re leveraging that first-party data through different media networks. Tell us...
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Insights into Renters
21
Nov

Insights on Renters to Inform Your Mover Marketing

November 21, 2022, , ,
Welcome to the Movers and Shakers podcast. Join us as industry leaders and experts discuss important marketing topics and share actionable insights and unique perspectives on the latest marketing, strategies, technology, and trends. *This content has been adapted from our Movers and Shakers podcast. Luci:Michelle, tell us about the expansion from the homeowner to other...
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Leveraging First-Party Data and the Homeowner Segment
16
Nov

Leveraging First-Party Data for the Homeowner Segment

November 16, 2022, , ,
Join us as industry leaders and experts discuss important marketing topics and share actionable insights and unique perspectives on the latest marketing, strategies, technology, and trends. *This content has been adapted from a podcast. Luci:Todd, we talked a few weeks ago about privacy and the need to really build your first-party data access. And that’s whether...
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What Apple Privacy Changes Consumers Marketers
15
Nov

What Apple Privacy Changes Mean for Consumers and Marketers

November 15, 2022
Welcome to the Movers and Shakers podcast. Join us as industry leaders and experts discuss important marketing topics and share actionable insights and unique perspectives on the latest marketing, strategies, technology, and trends. *This content has been adapted from our full-length Movers and Shakers video podcast, The Impact of Apple Privacy Changes on Digital Marketing. Luci:What...
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connected tv 2023
04
Nov

Why You Can’t Afford to Miss out on Connected TV in 2023

November 4, 2022, , ,
You Thought 2022 was Big – CTV is Just Growing Up. Why You Can’t Afford to Miss out on Connected TV in 2023. Today, we hear a lot about streaming your favorite shows, cutting the cord, and how CTV is shaping up to overtake linear TV viewing. It’s the new norm but I remember when...
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connecting-brands-homeowners
03
Nov

Connecting Brands to Movers & Homeowners

November 3, 2022, , ,
Welcome to the Movers and Shakers podcast. Join us as industry leaders and experts discuss important marketing topics and share actionable insights and unique perspectives on the latest marketing, strategies, technology, and trends. *This content has been adapted from our Movers and Shakers podcast. Luci: Tell us a little bit about the Porch Group Media...
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