Social media advertising is on the rise in 2024. According to research by Smartly.IO, 76% of marketers plan to spend more on social media advertising than they did in 2023. More specifically, the top platforms channel B2C marketers will be increasing their spend on in 2024 include: Instagram – 99% Facebook – 98% YouTube –...Read More
As inboxes become increasingly crowded, marketers must become increasingly sophisticated in using data to cut through the noise and tailor their messages to the unique preferences and behaviors of individual recipients. Personalized emails are shown to achieve an impressive open rate of 29% and an outstanding click-through rate of 41%. However, when an email lacks...Read More
In a digital landscape where inboxes overflow and social media feeds are cluttered with advertisements, direct mail offers a compelling choice for marketers looking to engage their audience in fresh and exciting ways. Larisa Bedgood, Head of Marketing at Porch Group Media, and Michele Maxfield, GM of Welcome Wagon, share valuable insights and actionable takeaways...Read More
According to the US Postal Service, 81% of recipients read or scan their mail daily. As a result, direct mail marketing represents a massive opportunity for your brand to get in front of consumers. And for brands that leverage direct mail as part of their marketing mix, the rewards can be big – 76%...Read More
Did you know bad data robs U.S. businesses of trillions of dollars annually? Poor quality data hurts efficiency and performance—causing you to lose customers and waste your precious marketing dollars. Fortunately, there is a viable solution. Data Enhancement Overview Data enhancement, also known as data enrichment, focuses on improving the quality and accuracy of...Read More
Email personalization refers to the process of sending hyper-targeted emails to your audience using the insights you have about your customers or prospects. Emails can be personalized using first name, last name, location, purchase activity, shopping cart items, and much more. Many factors are involved when it comes to creating successful email campaigns, such...Read More
Effective email marketing goes far beyond sending generic messages to your entire database. Email marketing segmentation is a must to personalize your outreach and maximize your engagement. What is Email Marketing Segmentation? Email marketing segmentation divides an email database into smaller, more targeted groups based on specific criteria or characteristics. These criteria include demographics,...Read More
First-party data provides a treasure trove of insights for your marketing. Because this data is directly collected from your customers, you can access deeper insights into customer behavior, preferences, and interactions. helping you form a solid foundation for personalized marketing strategies. Benefits of First-Party Data Unique advantages of first-party data include: Enhanced Personalization: First-party...Read More
Personalization drives better performance and gives you a competitive advantage. For 90% of leading marketers, personalization significantly contributes to business profitability. According to consumers, 80% of respondents are more inclined to do business with an organization that delivers personalized experiences (Epsilon). As a result, using data-driven personalization is key to enhancing customer satisfaction and...Read More
Customer experience is more important than ever – 77% of brands believe CX is a key competitive differentiator. In fact, 86% of consumers would leave a brand after as few as two poor experiences. They are also willing to pay for a great experience – 61% of consumers will pay at least 5% more if...Read More
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