According to the McKinsey Report, more than 60% of consumers shop across multiple channels. Research shows that companies with omnichannel customer engagement strategies retain 89% of their customers.  What is an Omnichannel Marketing Strategy? An omnichannel marketing strategy unites all your marketing channels, from social media to physical stores, into one cohesive customer experience. This creates a...Read More

Remember the good old days when a customer saw an ad, walked into a store, and bought something? Yeah, me neither. Today, it’s a wild west of discovery! Someone might stumble upon your awesome new gadget through a TikTok ad, get hooked reading glowing reviews on a tech blog, then click a Google ad for...Read More

It’s hard to believe it was ten years ago when Time Magazine released their iconic Millennial cover story, The ME ME ME Generation. Flash forward to 2025 and millennials – those born between 1981 and 1996– are now 27 to 42 years old and the largest generation by size – surpassing baby boomers. Often referred...Read More

Think back to a time when you were on a customer journey. Perhaps you had just moved into a new home and needed a new living room couch. First, you may have hopped online to explore options, check out deals, and scope out the nearest furniture stores. Next, you may have seen an ad on...Read More

Staying competitive today relies on so much more than selling great products or services—it’s about creating memorable experiences that leave a lasting impression on customers. Providing exceptional customer experiences (CX) is the cornerstone of building loyalty, driving repeat business, and fostering brand advocacy. How to Improve Your Customer Experience 1. Understand Your Customers The first...Read More

Data is the cornerstone of an effective marketing strategy. In fact, an incredible 64% of marketing executives “strongly agree” that data-driven marketing is crucial in today’s landscape. So, how can you leverage data effectively to achieve better marketing results? Invest in data-driven marketing. What is Data-Driven Marketing? Data-driven marketing relies on data and analytics to inform...Read More

PGM (PGM) is extremely proud to announce that we were ranked high among our peers for data accuracy in key categories by data intelligence company Truthset in their Q1 2024 Data Quality Truthscore™ Report. PGM received top rankings compared to other industry providers in the categories of:  HHI: $0 to less than $50k Renter Language Spoken Overall...Read More

While gut instincts can play a role during brainstorming, successful marketing strategies are data-driven. However, data can be unreliable, incomplete, or inaccurate, leading to poor decision-making and wasted resources. In fact, poor data quality costs US businesses an average of $15 million per year. (Gartner) According to research by Experian, 94% of respondents see poor-quality...Read More

Reaching car shoppers in today’s highly competitive market is a challenge for dealerships. Research shows that an astounding 95% of car shoppers rely on online resources to gather information, bypassing dealerships as their starting point. However, only 1 in 3 potential car buyers know the exact vehicle they want to purchase. This is a valuable opportunity...Read More

Email remains one of the most effective channels for building connections and driving conversions. A survey from eMarketer reveals that email marketing drives 25% of the overall revenues from those companies surveyed. Additionally, the median email marketing ROI is 122%.  That is four times higher than any other digital marketing channel. And consumers who purchase products through email...Read More