By

Larisa Bedgood
guide to using data to drive personalization
Personalization drives better performance and gives you a competitive advantage. For 90% of leading marketers, personalization significantly contributes to business profitability. According to consumers, 80% of respondents are more inclined to do business with an organization that delivers personalized experiences  (Epsilon). As a result, using data-driven personalization is key to enhancing customer satisfaction and...
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customer journey types
Customer experience is more important than ever – 77% of brands believe CX is a key competitive differentiator. In fact, 86% of consumers would leave a brand after as few as two poor experiences.  They are also willing to pay for a great experience – 61% of consumers will pay at least 5% more if...
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email re-engagement strategies for success
Did you know that the probability of selling to an existing customer is 60-70%, while the probability of selling to a new customer is only 5-20%? Developing an email re-engagement strategy can help rekindle lost relationships, recover revenue, and breathe new life into your customer base. Kym Vance, Head of Business Development, and Larisa Bedgood,...
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data hygiene best practices
According to a survey conducted by TDWI, 83% of organizations make decisions largely based on data. Businesses today have unprecedented access to vast amounts of customer information; however, the quality of that data can make or break marketing efforts. A high-quality marketing database ensures that the right message reaches the right audience.  As a...
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email marketing vs social media
Email continues to be a top channel influencing consumer purchase decisions. However, social platforms are quickly catching up, especially with younger consumers. In research by Marigold, more Millennials and Gen Xers are influenced to purchase by a social media ad or post compared to email.  The survey revealed that 56% of Millennials purchased from a...
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segmentation strategies
Understanding and catering to the diverse needs of consumers is crucial to succeed in today’s competitive environment. One effective way to achieve this is through segmentation strategies that align with every stage of the customer journey. By tailoring your marketing efforts to address the unique preferences and behaviors of different segments, you can enhance engagement,...
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data enrichment strategies
Data is the backbone of modern businesses, and the more you know about your customers, the better you can engage with them and provide personalized customer experiences. Data enrichment is one process to consider adding to your data-driven marketing arsenal to better understand your customers and provide targeted communications. What is Data Enrichment? Data enrichment,...
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cookieless advertising guide
The digital advertising landscape is undergoing a seismic shift. With privacy concerns and regulatory changes on the rise, the era of third-party cookies is gradually coming to an end. In this evolving environment, understanding and adapting to cookieless advertising is important for marketers and advertisers. However, according to a 2023 Adobe study, 75% of marketers...
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email marketing stats 2024
As a marketer, I love a good list of statistics, and even better when they are accompanied by a good chart.  If you’ve stumbled on this blog, you probably are just as keen to read up on the latest stats – in this case, about email marketing.  Our team curated the latest stats we...
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how to use first party data to understand consumer intent
The phasing out of third-party cookies is forcing marketers to adapt to a new digital landscape. Several web browsers, including Apple’s Safari and Mozilla’s Firefox, have long been blocking third-party cookies. Moreover, Google Chrome, the world’s most widely used browser, is gradually discontinuing its support for third-party cookies, with a planned phase-out scheduled to commence...
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