Porch Group Media Consistently Recognized for Highly Accurate Data by Truthset

pgm q4 truthset results

Porch Group Media (PGM) is extremely proud to announce that we were ranked highest among our peers for data accuracy in key categories by data intelligence company Truthset in their Q4 2023 Data Quality Truthscore™ Report.

PGM received the highest ranking among peers in the categories of Car Ownership and Military Status, earning us a gold medal.

Additionally, PGM was positioned as a silver medalist for the categories of Home Renter and African American, and as a bronze medalist for 18-49+ with the Presence of Children, Household Income, and Overall DMA (Designated Market Area).

Truthset measures the accuracy of record-level consumer data so that companies can make more informed decisions to produce better business outcomes.

Truthset assigns vendor’s attributes a Truthscore™ Index, which is a measure of a single provider’s overall data quality within a given attribute segment, relative to the entire cohort of data providers for the same segment.

This intelligence provides marketers with knowledge from an independent third party regarding the accuracy of consumer data sets available in the market and enables buyers and sellers of data to transact with more confidence and transparency.

Additional categories in which PGM over-indexed compared to industry peers include:

  • Car Manufacturer: Acura, Audi, BMW, Buick, Cadillac, Fiat, Landrover, Lexus, Lincoln, Mercedes Benz, Mercury, Mini, Oldsmobile, Plymouth, Pontiac, Porsche, Saab, Saturn, Scion, Smart, Subaru, Suzuki, Volvo
  • Language Spoken: Spanish
  • Race/Ethnicity: Asian

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