With digital channels dominating the advertising landscape, you may be asking yourself: Is direct mail still a relevant channel? With 9 out of 10 consumers engaging with promotional mail, direct mail remains a highly effective marketing channel. And marketers agree with 76% of marketers stating that direct mail is more effective than people think. Direct...Read More

First-party data has become one of the most valuable assets in modern marketing. As privacy regulations evolve, third-party cookies disappear, and consumers expect more personalized experiences, brands are under increasing pressure to better understand their audiences using data they can actually trust. In fact, 9 out of 10 marketers say first-party data is more important...Read More

Data is the foundation of your marketing. It informs your decisions, provides insights into what’s working, and helps you understand your customers. What drives your customers to make purchases? What behaviors signal their purchase intent? What’s the best way to reach them with your offerings? To answer these questions, you must go beyond demographics and...Read More

Email marketing remains one of the most cost-effective ways to engage with customers and generate a strong return on investment (ROI). When done right, it can boost your brand’s visibility and drive a significant ROI. Check out these incredible stats on the power of email marketing: The average expected ROI is $42 for every $1 you spend...Read More

The customer experience continues to be top of mind for marketers.  Customers have more choices than ever before, and their expectations are at an all-time high. Brands that excel in delivering exceptional experiences are the ones that build loyal customer bases, drive repeat business, and enjoy higher lifetime value. 5 Ways to Optimize the Customer...Read More

Terms such as customer engagement, omnichannel engagement, or brand engagement are commonplace as we discuss today’s empowered consumers and their behaviors and actions across channels.  However, while we may hear the terms often, what they mean is sometimes difficult to define.  Is it driving loyalty? Or providing great experiences? How do you measure it? Customer...Read More

Data has become one of the most valuable marketing resources and brands that prioritize data-driven marketing strategies are more likely to succeed. With the right data, such as 1st and 3rd party data, brands can gain insights into consumers’ wants, preferences, prospective purchases and loyalty triggers.  In fact, research shows that 64% of marketing executives...Read More

Today’s consumers are choosing businesses that take the time to know them and care about their needs. A customer-first strategy centers around customers and provides a suite of services, products, and experiences that surprise and delight, foster loyalty, and boost lifetime value. Research shows that of companies that focus on providing an excellent customer experience,...Read More

Cheerful decorations, family get-togethers, memorable vacations, and hunting for the perfect gifts all make the holidays a special time of year. The holidays will be here before you know it – which means now is the time to start preparing your holiday marketing campaigns. Data reveals that the average holiday spending for US consumers is...Read More

Approximately one in three (32 percent) marketing professionals surveyed worldwide rate their data-driven strategies as very successful. at least as somewhat successful. Another around 63 percent of rated their data-driven strategies as at least somewhat successful. What is Data-Driven Marketing? Data-driven marketing relies on collecting and analyzing data to inform every aspect of a marketing...Read More