May 20, 2024
why is data quality important
While gut instincts can play a role during brainstorming, successful marketing strategies are data-driven. However, data can be unreliable, incomplete, or inaccurate, leading to poor decision-making and wasted resources. In fact, poor data quality costs US businesses an average of $15 million per year. (Gartner) According to research by Experian, 94% of respondents see...
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