12 Millennial New Mover Statististics
Check out the latest millennial new mover statistics from our New Mover Trends Report to gain key insights on the characteristics of this generation’s moving journey.
- Millennials spend 4.1 months researching mortgage lenders.
- TV, furntiure/home decor, and appliances top the list for items purchased by millennials within the first 12 months of moving.
- Internet, utilities, and home security are the first providers sought by millennials within the first 12 months of moving.
- 67% of millennials are purchasing items before moving.
- 54% of millennials are finding service providers prior to moving.
- 85% of millennials are doing home improvement projects.
- 46% of millennials are using online research to discover new brands to purchase from.
- 52% of millennials say good customer reviews would entice them to try a new brand.
- 32% of millennials said online ads drove their purchase decisions.
- 92% of millennial new movers are willing to try new brands.
- 89% of millennial new movers are willing to try new service providers, especially for internet, utilities, and home security.
- The top five cities millennials moved to in 2021 were Denver, CO, Seattle, WA, Phoenix,AZ, Austin, TX, and Colorado Springs, CO. Source: SmartAsset
The New Movers Survey was conducted online by The Harris Poll on behalf of Porch Group Media and Porch Group, between July 7th – 16th, 2021 among 1,006 adults ages 18+ in the US who have moved in the past 12 months and/or are planning to move in the next 3 months. Raw data were statistically weighted where necessary by age by gender, race/ethnicity, region, education, income, size of household, marital status, and employment status to bring them in line with their actual proportions in the population.
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