Movers represent a lucrative segment for many businesses. Movers are not only a high-spending group, they are also in a transitional stage which makes them more open to developing new brand loyalties. In fact, mover annual expenditures exceed $150 billion and they are five times more likely to become long-term customers if you reach them...Read More
Creating exceptional experiences for your customers and prospects can set yourself from the competition. This can be anything from providing consistent experiences across channels, providing excellent customer service, or recognizing a customer both offline and online. Customers no longer base their loyalty on price or product. Instead, they stay loyal with companies due to the...Read More
Email remains one of the most used and effective marketing channels. When done properly, email has the potential to leverage sales, generate new customers, and boost retention. Research by Demand Metric and Return Path examines the current state of email marketing, including brands’ top objectives, challenges, and successes. Some of the key findings from the...Read More
Marketing Tips & Strategies to Boost Your Success with a Customer Data Platform Download Porch Group Media’s Customer Data Platform Success Kit – full of blogs, articles, resources and webinars to help you better understand Customer Data Platforms, how they can provide competitive advantage, and videos showing practical applications of how to use a CDP...Read More
Marketing Tips & Strategies to Boost Your Success in a Cookie-Less World The end of the third-party cookie is fast approaching. Marketers have relied on cookies for years – so what exactly does this change mean and how will solutions evolve? Download Porch Group Media’s Cookie-Less Marketing Success Kit – full of blogs, articles, resources...Read More
Marketers are increasingly feel pressure to deliver rich consumer experiences with data-driven insights in order to drive brand growth and revenue. In a CMO Council global marketer survey, 91% of marketers said that there was an expectation by senior management and board members that marketers drive measurable growth, with one in three saying that their...Read More
Consumers today shop, research and conduct their daily lives across an ever-increasing number of digital outlets and online channels. These trends have been further accelerated by the pandemic and marketers across industries are quickly trying to adapt and evolve to today’s online standards. The automotive industry is certainly no exception. Consumers shop for cars across...Read More
Discussion on the Customer Data Platform market from the Porch Group Media thought leadership forum. With David Raab, Founder of the CDP Institute; Andy Frawley, CEO of Porch Group Media; and Porch Group Media President, Anders Ekman. Below is a partial transcript from the discussion. Anders Ekman:Hello, I’m Anders, President of Porch Group Media, and...Read More
Did you know that the average American household moves every five to seven years? With each move, they are spending on a variety of new products and services. In fact, new movers spend more in the first 3-6 months ($10,000-$12,000) on their new home than they will in the next 3 years with an annual...Read More
Marketing Tips & Strategies to Boost Your Email Marketing Success Today, email is as strong as ever, even more so as brands have shifted to digital channels and communications with the rise of the Covid19 pandemic. More than 55% of marketers have reported receiving the best ROI from email campaigns. Download Porch Group Media’s new...Read More
