Customer experiences can power a brand’s competitive difference, drive customer acquisition and engagement, and boost retention. With COVID-19, the importance of the customer experience is more important than ever.  But what do today’s consumers now expect? And are brands delivering? Brands and consumers have had to quickly adapt to a digital-first reality. Consumers are engaging...Read More

Contact us to learn about PGM’s MoverTech Marketing Solutions.  Complete this form for more information. Looking for more great resources? Moving triggers consumers to buy new products and services, as well as re-evaluate their current relationships with brands. As a result, these “new movers” provide brands across industries with valuable customer acquisition and retention opportunities....Read More

The great shift in consumer behavior, brought on by the pandemic, has left many brands wondering what the new normal will look like post-pandemic. Just a few months into Covid-19, we saw consumers flocking to online shopping and ecommerce alternatives as a result of lock-downs and store closures.  Now, about a year later, with uncertainty...Read More

Consumers today are choosing businesses who take the time to know them and who care about their needs.  A customer-first strategy is centered around customers and providing a suite of services, products and experiences that surprise and delight, foster loyalty, and boost lifetime value. Research by Deloitte and Touche found that customer-centric companies were 60%...Read More

Movers represent a lucrative segment for many businesses. Movers are not only a high-spending group, they are also in a transitional stage which makes them more open to developing new brand loyalties. In fact, mover annual expenditures exceed $150 billion and they are five times more likely to become long-term customers if you reach them...Read More

Creating exceptional experiences for your customers and prospects can set yourself from the competition. This can be anything from providing consistent experiences across channels, providing excellent customer service, or recognizing a customer both offline and online. Customers no longer base their loyalty on price or product. Instead, they stay loyal with companies due to the...Read More

Email remains one of the most used and effective marketing channels.  When done properly, email has the potential to leverage sales, generate new customers, and boost retention. Research by Demand Metric and Return Path examines the current state of email marketing, including brands’ top objectives, challenges, and successes. Some of the key findings from the...Read More

Marketing Tips & Strategies to Boost Your Success with a Customer Data Platform Download PGM’s Customer Data Platform Success Kit – full of blogs, articles, resources and webinars to help you better understand Customer Data Platforms, how they can provide competitive advantage, and videos showing practical applications of how to use a CDP for a...Read More

Marketing Tips & Strategies to Boost Your Success in a Cookie-Less World The end of the third-party cookie is fast approaching. Marketers have relied on cookies for years – so what exactly does this change mean and how will solutions evolve? Download PGM’s Cookie-Less Marketing Success Kit – full of blogs, articles, resources and webinars...Read More

Marketers are increasingly feel pressure to deliver rich consumer experiences with data-driven insights in order to drive brand growth and revenue. In a CMO Council global marketer survey, 91% of marketers said that there was an expectation by senior management and board members that marketers drive measurable growth, with one in three saying that their...Read More