Welcome to the Movers and Shakers podcast. Join us as industry leaders and experts discuss important marketing topics and share actionable insights and unique perspectives on the latest marketing, strategies, technology, and trends. *This content has been adapted from our full-length Movers and Shakers podcast, Kickstart Your Email Marketing in 2023 Luci: Where do you...Read More

Welcome to the Movers and Shakers podcast. Join us as industry leaders and experts discuss important marketing topics and share actionable insights and unique perspectives on the latest marketing, strategies, technology, and trends. *This content has been adapted from our full-length Movers and Shakers podcast, Kickstart Your Email Marketing in 2023 Luci: Tell us the...Read More

Welcome to the Movers and Shakers podcast. Join us as industry leaders and experts discuss important marketing topics and share actionable insights and unique perspectives on the latest marketing, strategies, technology, and trends. *This content has been adapted from our full-length Movers and Shakers podcast, Kickstart Your Email Marketing in 2023 Luci: We’ve seen things...Read More

What is email deliverability? Email deliverability is the ability of an email message to be delivered to subscribers’ inboxes and is typically measured by the percentage of emails accepted by the internet service provider (ISP). According to ISPs, a good deliverability rate is 95% or higher. So, how exactly can you increase your deliverability rate?...Read More

Welcome to the Movers and Shakers podcast. Join us as industry leaders and experts discuss important marketing topics and share actionable insights and unique perspectives on the latest marketing, strategies, technology, and trends. New Movers & Social Media Purchase Power Luci: We want to talk a little bit about social media. This is where we...Read More

Pre-Move Shopping Insights Luci: So you’re a researcher yourself, David, and we’re also seeing how consumers do research when they’re looking at goods and services. Is there anything interesting you see in these categories in terms of the timing that consumers execute when researching some of these things for the move? Some of these are really...Read More

Welcome to the Movers and Shakers podcast. Join us as industry leaders and experts discuss important marketing topics and share actionable insights and unique perspectives on the latest marketing, strategies, technology, and trends. *This content has been adapted from our full-length Movers and Shakers podcast, Position Your Business For The Future: The Rise Of CTV....Read More

Owning vs Renting Behaviors Luci: One of the big surprises to me in the data is the high percentage of millennials who are moving, 46% of this survey which is almost double compared to other cohorts we have looked at. I’ve been studying movers for at least a decade in different industries that I’ve worked...Read More

Email hygiene is the process of maintaining an email database by removing bad or old email addresses and replacing them with verified, opted-in, reachable email addresses. Email hygiene is important because it directly affects your email marketing performance. A clean email list will improve your brand’s sender reputation, email deliverability, and email engagement. However, a...Read More