Without a doubt, data has become the currency that fuels competitive advantage in today’s economy. The concept of data-driven marketing has become an integral strategy across a broad range of industries, and the automotive industry is certainly no exception. Consumers expect relevant messages delivered across the channels they prefer and at the timing they choose....Read More
Who knew? It turns out that Mom taught us everything we need to know about best practices for 1st party data hygiene! For Mother’s Day, let’s review Mom’s words of wisdom. Sit back, read, and relax – but take your feet off the coffee table! Don’t Throw Your Money out of the Window! Did...Read More
Connected TV (CTV) ads are a powerful tool for businesses looking to reach audiences in the streaming television landscape. There are several types of CTV ads available, each with its own unique benefits and targeting capabilities. Peter Jones, Head of Local Sales at Premion, explains in our podcast. [Podcast] Types of CTV Ads Speakers...Read More
An OTT (Over-The-Top) strategy checklist can be a useful tool to ensure that your business is ready to launch or expand its OTT offerings. By following these guidelines and creating a comprehensive OTT strategy checklist, businesses can improve their chances of success in the highly competitive market. Peter Jones, Head of Local Sales at...Read More
Have your email response and conversion rates lost their fizzle? Do you feel like your customers have lost that loving feeling? If so, you are not alone!B2C email marketing increased exponentially during Covid. In 2020, over 306 billion emails were sent and received globally. This trend is continuing and in 2023 it is projected...Read More
The TV ad model is in the midst of a massive wave of disruption. And with that disruption has come a massive amount of fragmentation in the CTV/OTT ad models and platforms. This fragmentation means that marketers need to choose trusted partners that can provide them with the necessary reach and scale. So which...Read More
The rise of e-commerce and advancements in technology have led to significant changes in the automotive aftermarket industry, with online sales and digital platforms playing an increasingly important role. As a result, automotive aftermarket marketing strategies must be adaptable and data-driven to keep up with the evolving trends and changing customer behaviors in the...Read More
[Podcast] 5 Ways to Create Targeted Marketing Audiences to Drive Results A precise target audience is at the foundation of every successful marketing campaign. But, in an age of data privacy, data loss, and data overload, what best practices should you be following to ensure you’re reaching the right people with your message? In...Read More
The auto industry has undergone ongoing and dynamic transformation over recent years. Connected technologies, changing trends in consumer shopping behavior, digital and mobile channels, longer vehicle lifespans, and consumer mobility behaviors are all impacting how the automotive industry must respond to the changing climate.Read More
[Podcast] Social Media Marketing in the Auto Aftermarket Industry Social media plays an important role in building brand awareness and facilitating customer engagement. Auto aftermarket companies are using the power of social media to increase service appointments from customers, both old and new. Learn how social media marketing is being leveraged by TBC Corporation...Read More
