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Kristin Jones
podcast part 3 5 steps to revive your social media strategy
01
Jun

[Podcast] Part 3: 5 Steps to Revive Your Social Media Strategy

June 1, 2023, , ,
Brand evangelism is crucial for creating a successful social media strategy. Brand evangelism refers to customers who are passionate about a brand and share their positive experiences with others. These customers become advocates for the brand and help in increasing brand awareness and driving conversions. Erica Dudash, former retail marketing executive for Purple Mattress...
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podcast part 2 5 steps to revive your social media strategy
01
Jun

[Podcast] Part 2: 5 Steps to Revive Your Social Media Strategy

June 1, 2023, , ,
Aligning your platforms to your goals and audiences is a critical aspect of creating a successful social media strategy. Additionally, creating custom content and testing it is an important step for determining what works best for your target audience. Erica Dudash, former retail marketing executive for Purple Mattress and American Eagle, discusses what steps...
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podcast part 1 5 steps to revive your social media strategy
01
Jun

[Podcast] Part 1: 5 Steps to Revive Your Social Media Strategy

June 1, 2023, , ,
Social media has become an integral part of modern-day marketing, and having a well-defined strategy is crucial for success. An important part of that strategy is defining your brand’s goals and setting clear and specific objectives that align with them. Equally as important is identifying your target audience. Erica Dudash, former retail marketing executive for...
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ctv advertising tips
22
May

5 Expert Tips for Creating a Successful CTV Advertising Campaign

May 22, 2023, ,
Connected TV (CTV) advertising is becoming an increasingly popular and effective way for marketers to reach their target audience. As traditional television viewing habits continue to evolve, more and more viewers are turning to CTV devices, such as smart TVs, gaming consoles, and streaming devices, to consume their favorite content. This shift in viewing behavior...
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dos donts email marketing
17
May

The Do’s and Don’ts of Email Marketing

May 17, 2023, , ,
Email marketing is a powerful and cost-effective way for brands to connect with their customers and promote their products or services. It allows businesses to reach a large number of people directly, and provides a way to segment and personalize messages for maximum impact. However, there are certain best practices that businesses should follow to...
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Data-Driven Automotive Marketing
15
May

An Introduction to Data-Driven Marketing for the Auto Industry

May 15, 2023
Without a doubt, data has become the currency that fuels competitive advantage in today’s economy. The concept of data-driven marketing has become an integral strategy across a broad range of industries, and the automotive industry is certainly no exception. Consumers expect relevant messages delivered across the channels they prefer and at the timing they choose....
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1st party data hygiene best practices
12
May

1st Party Data Hygiene Best Practices – Your Mother Was Right!

May 12, 2023,
Who knew? It turns out that Mom taught us everything we need to know about best practices for 1st party data hygiene! For Mother’s Day, let’s review Mom’s words of wisdom.  Sit back, read, and relax – but take your feet off the coffee table! Don’t Throw Your Money out of the Window! Did you...
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types of ctv ads
10
May

[Podcast] Types of CTV Ads

May 10, 2023, , ,
Connected TV (CTV) ads are a powerful tool for businesses looking to reach audiences in the streaming television landscape. There are several types of CTV ads available, each with its own unique benefits and targeting capabilities. Peter Jones, Head of Local Sales at Premion, explains in our podcast. [Podcast] Types of CTV Ads Speakers...
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ott strategy checklist
03
May

[Podcast] OTT Strategy Checklist

May 3, 2023, , ,
An OTT (Over-The-Top) strategy checklist can be a useful tool to ensure that your business is ready to launch or expand its OTT offerings. By following these guidelines and creating a comprehensive OTT strategy checklist, businesses can improve their chances of success in the highly competitive market. Peter Jones, Head of Local Sales at...
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reasons why customers aren't responding to emails
01
May

11 Reasons Why Your Customers Aren’t Responding to Your Emails and How to Win Them Back

May 1, 2023, ,
Have your email response and conversion rates fizzled? Do you feel like your customers have lost that loving feeling? If so, you are not alone! The competition is crowded…so it’s time to step up your email marketing game and make sure your message isn’t getting drowned out by the noise from increased email volume. Remember...
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