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June 1, 2023
podcast part 3 5 steps to revive your social media strategy
Brand evangelism is crucial for creating a successful social media strategy. Brand evangelism refers to customers who are passionate about a brand and share their positive experiences with others. These customers become advocates for the brand and help in increasing brand awareness and driving conversions. Erica Dudash, former retail marketing executive for Purple Mattress...
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podcast part 2 5 steps to revive your social media strategy
Aligning your platforms to your goals and audiences is a critical aspect of creating a successful social media strategy. Additionally, creating custom content and testing it is an important step for determining what works best for your target audience. Erica Dudash, former retail marketing executive for Purple Mattress and American Eagle, discusses what steps...
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podcast part 1 5 steps to revive your social media strategy
Social media has become an integral part of modern-day marketing, and having a well-defined strategy is crucial for success. An important part of that strategy is defining your brand’s goals and setting clear and specific objectives that align with them. Equally as important is identifying your target audience. Erica Dudash, former retail marketing executive for...
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