By

Kristin Jones
pet industry marketing solutions
Owning a pet is undoubtedly one of life’s greatest pleasures. In fact, 2 out of 3 households in the U.S. are proud pet owners. For many of us, our furry friends are an important part of the family – and that devotion is reflected in the $124 billion dollars spent on pet care in...
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podcast part 2 the slow death of the cookie and what to do instead
[Podcast] Part 2: The Slow Death of the Cookie (and what to do instead) [Podcast] Part 1: The Slow Death of the Cookie (and what to do instead) Speakers SpeakerSteven GoldbergVP, North American PublishersLiveRamp SpeakerTodd DziedzicSVP, Digital & AnalyticsPorch Group Media HostLuci RaineyFormer Marketing ExecutiveComcast & PODS *The following transcription has been adapted from...
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podcast part 1 the slow death of the cookie and what to do instead
In recent years, the advertising landscape has undergone a significant shift, with the impending departure of cookies playing a pivotal role. Long regarded as essential tools for digital advertisers, cookies have been the backbone of targeted advertising, providing valuable data about user behavior and preferences. However, growing concerns over privacy and data protection have...
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You may have heard it time and again, but if you aren’t using digital in your marketing plans, you are losing out. Simply put, traditional marketing no longer works like it used to for auto dealerships. According to research by DealerSocket, traditional advertising such as radio spots, TV ads, and billboards bring in an average total...
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marketing strategies to avoid summer slow down
Summer is approaching – soon the kids will be out of school and our weekends will be full of backyard barbecues, graduations, and trips to the beach. Is it any wonder that business revenue sees a slowdown during the summer months? To keep your message from getting lost in the fun and sun, check...
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podcast part 3 5 steps to revive your social media strategy
Brand evangelism is crucial for creating a successful social media strategy. Brand evangelism refers to customers who are passionate about a brand and share their positive experiences with others. These customers become advocates for the brand and help in increasing brand awareness and driving conversions. Erica Dudash, former retail marketing executive for Purple Mattress and...
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podcast part 2 5 steps to revive your social media strategy
Aligning your platforms to your goals and audiences is a critical aspect of creating a successful social media strategy. Additionally, creating custom content and testing it is an important step for determining what works best for your target audience. Erica Dudash, former retail marketing executive for Purple Mattress and American Eagle, discusses what steps marketers...
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podcast part 1 5 steps to revive your social media strategy
Social media has become an integral part of modern-day marketing, and having a well-defined strategy is crucial for success. An important part of that strategy is defining your brand’s goals and setting clear and specific objectives that align with them. Equally as important is identifying your target audience. Erica Dudash, former retail marketing executive for...
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ctv advertising tips
Connected TV (CTV) advertising is becoming an increasingly popular and effective way for marketers to reach their target audience. As traditional television viewing habits continue to evolve, more and more viewers are turning to CTV devices, such as smart TVs, gaming consoles, and streaming devices, to consume their favorite content. This shift in viewing...
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dos donts email marketing
Email marketing is a powerful and cost-effective way for brands to connect with their customers and promote their products or services. It allows businesses to reach a large number of people directly, and provides a way to segment and personalize messages for maximum impact. However, there are certain best practices that businesses should follow...
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