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Kristin Jones
2023 holiday shopping statistics
06
Sep

40 Holiday Shopping Statistics (2023)

September 6, 2023,
Festive decorations, family get-togethers, baked goods, and shopping for the perfect gifts are all part of what makes the holidays such a magical time of year. And, with the flurry of consumer shopping and gift-giving, the holiday season provides a wealth of opportunities for brands to connect with consumers and increase revenue. Get your...
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how pet retailers can leverage ctv advertising to drive sales
12
Jul

How Pet Retailers Can Leverage CTV Advertising to Drive Sales

July 12, 2023,
Connected TV (CTV) advertising delivers targeted advertisements through internet-connected television devices, such as smart TVs, streaming devices (e.g., Roku, Apple TV), gaming consoles, or mobile devices. Use of streaming services and CTV platforms continues to rapidly increase, with 62.6 million users projected by 2025. As more consumers cut the cord on cable, pet retailers...
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podcast part 2 4 advantages methods of focusing on customer retention
06
Jul

[Podcast] Part 2: 4 Advantages & Methods of Focusing on Customer Retention

July 6, 2023, , , ,
Our guest speaker, Rick Lang, former Chief Marketing and Sales Officer of Comcast and current Head of Global Cable Sales at Afiniti, an AI company, focuses retention on “the little hinges that swing a big door.”  In this podcast, Rick shares his lessons learned on the 4 advantages and methods of focusing on customer...
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podcast part 1 4 advantages methods of focusing on customer retention
06
Jul

[Podcast] Part 1: 4 Advantages & Methods of Focusing on Customer Retention

July 6, 2023, , , ,
As marketers and brands, we often hyper-focus on customer acquisition so much that we lose sight of the importance of customer retention. Retaining current customers is less expensive, requires less time and investment, and creates higher margins and profitability. Understanding the data, life event changes, signals, and insights that highlight retention opportunities is key...
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pet industry marketing solutions
14
Jun

5 Pet Industry Marketing Strategies for 2024

June 14, 2023, , , ,
Owning a pet is undoubtedly one of life’s greatest pleasures. In fact, 2 out of 3 households in the U.S. are proud pet owners. For many of us, our furry friends are an important part of the family – and that devotion is reflected in the $124 billion dollars spent on pet care in...
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podcast part 2 the slow death of the cookie and what to do instead
12
Jun

[Podcast] Part 2: The Slow Death of the Cookie (and what to do instead)

June 12, 2023, , ,
[Podcast] Part 2: The Slow Death of the Cookie (and what to do instead) [Podcast] Part 1: The Slow Death of the Cookie (and what to do instead) Speakers SpeakerSteven GoldbergVP, North American PublishersLiveRamp SpeakerTodd DziedzicSVP, Digital & AnalyticsPorch Group Media HostLuci RaineyFormer Marketing ExecutiveComcast & PODS *The following transcription has been adapted from The...
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podcast part 1 the slow death of the cookie and what to do instead
12
Jun

[Podcast] Part 1: The Slow Death of the Cookie (and what to do instead)

June 12, 2023, , ,
In recent years, the advertising landscape has undergone a significant shift, with the impending departure of cookies playing a pivotal role. Long regarded as essential tools for digital advertisers, cookies have been the backbone of targeted advertising, providing valuable data about user behavior and preferences. However, growing concerns over privacy and data protection have prompted...
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06
Jun

Why Auto Dealers Must Embrace Digital Marketing

June 6, 2023,
You may have heard it time and again, but if you aren’t using digital in your marketing plans, you are losing out. Simply put, traditional marketing no longer works like it used to for auto dealerships. According to research by DealerSocket, traditional advertising such as radio spots, TV ads, and billboards bring in an average total...
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marketing strategies to avoid summer slow down
05
Jun

5 New Marketing Strategies to Avoid the Summer Slowdown

June 5, 2023, , ,
Summer is approaching – soon the kids will be out of school and our weekends will be full of backyard barbecues, graduations, and trips to the beach. Is it any wonder that business revenue sees a slowdown during the summer months? To keep your message from getting lost in the fun and sun, check...
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podcast part 3 5 steps to revive your social media strategy
01
Jun

[Podcast] Part 3: 5 Steps to Revive Your Social Media Strategy

June 1, 2023, , ,
Brand evangelism is crucial for creating a successful social media strategy. Brand evangelism refers to customers who are passionate about a brand and share their positive experiences with others. These customers become advocates for the brand and help in increasing brand awareness and driving conversions. Erica Dudash, former retail marketing executive for Purple Mattress and...
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