Despite the growing impact of ecommerce, 93% of retail sales still occur in brick-and-mortar locations. The caveat? The majority of these shoppers now start their research online before choosing which retailers to visit. By understanding this customer path to purchase across offline and online channels, retailers can better implement strategies and tactics to convert shoppers...Read More

Today’s car shoppers spend more time researching their next vehicle on their smartphones than at the dealership lot. Automotive marketers must follow suit and evolve their strategies to win with this growing segment of consumers. As the auto industry seeks ways to engage mobile consumers, more ad spend is migrating to mobile. In 2015, the...Read More

Despite the flurry of new mobile offerings, retailers continue to struggle with integrating mobile into the overall marketing strategy.  According to the research, 44% of respondents stated integrating mobile was the biggest challenge. Other challenges to mobile marketing included uniting marketing and IT teams (42%), lack of internal sources (24%), and not enough budget (20%).Read More

An increasing number of marketers across industries now say that mobile is their biggest priority. And for good reason. With the increasing awareness of how mobile affects every stage of the purchase journey, brands must quickly become mobile-first strategists to stay connected with today’s on-the-go consumers.Read More

Have you heard the claims that most consumers would rather go to the dentist than to the dealership?  Year after year, we hear similar bad claims. The recent 2016 Beepi Consumer Automotive Index found that an astounding 87 percent of Americans dislike something about car shopping at dealerships and 61 percent feel they’re taken advantage of while there. However, despite...Read More

More than 7 in 10 US consumers would prefer to receive email communications from businesses over direct mail, SMS, and push messages, and the preference for email extends across age groups and genders, per a study by Adestra.Read More

Telemarketing is often misunderstood as a throwback marketing tool that is no longer relevant. However, whether you are generating new clients for your own business, setting appointments, or raising money for a political candidate or charity, telemarketing can still be a profitable source of lead generation, fundraising and appointment setting.Read More

Most marketers are using some type of personalization in their marketing strategies.  At this point, we understand that personalization improves experiences and increases engagement.  Your customer or prospect will appreciate an email much more that starts off with “Hello Tom” instead of “Hello Valued Customer”. (Provided of course that you have the accurate data and...Read More

Most consumers today head to the internet to research their next car and the dealerships they will visit, and savvy dealerships have an online presence to connect with these consumers such as a website and a few social media sites. For modern car shoppers, your online presence will be their first interaction with your dealership, which...Read More

Remember the times when having the best billboard, the largest inflatable gorilla, or the best selection of inventory was enough to get consumers heading into your dealership?  This is no longer the case as new digital channels and changing consumer expectations have transformed the marketplace.  Consumers have more options, do more research, and expect a...Read More