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Larisa Bedgood
21
Mar

5 Marketing Strategies to Engage and Convert Today’s Omnichannel Shopper

March 21, 2017
Today’s shoppers move seamlessly between online and offline channels. As a result, thriving in this environment requires a strong omnichannel strategy. Omnichannel marketing is well worth it. In fact, companies with omnichannel customer engagement strategies retain 89% of their customers. Compare this to a 33% customer retention rate for companies with weak omnichannel strategies....
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22
Feb

The Surge in Online Shopping and the Outlook for the Future of Retail

February 22, 2017
Many consumers still love the in-store shopping experience – trying things on, browsing sales racks, or touching a piece of furniture. But what may surprise you, more and more consumers see shopping at a brick-and mortar establishment as something to be avoided.  If fact, they would rather wash dishes than hit a physical store.  According...
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Email Marketing
15
Feb

6 Tips to Skyrocket Your Email Marketing Click-Through Rates

February 15, 2017
Keeping your customers and prospects engaged with your emails can be a challenge for any marketer. If you are using email in your marketing mix, you know that click-throughs is extremely important.  In fact, in a study by Ascend2, 73% of marketers rated the click-through rate as the most useful metric for tracking email performance. 
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Email Marketing for Reactivation
09
Feb

Tips and Strategy Guide on How to Reactivate Inactive Customers

February 9, 2017, ,
Companies today can’t afford to lose their customer base and repeat business. While focusing on new customer acquisition should always be a goal, it can cost 7 times more to gain a new customer than retaining a current one. Brands that excel at winning repeat business get 76% of their revenue from repeat customers (RJ Metrics). It’s easier to...
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30
Jan

Omnichannel Retail: Why You Must Engage with Shoppers Across Channels

January 30, 2017
In the digital era where consumers are just as likely to purchase online as in a brick-and-mortar location, delivering a seamless channel experience has become the new competitive imperative. Retailers are ramping up their investments in omnichannel and multichannel strategies to deliver exceptional experiences, wherever and whenever today’s consumers choose to interact with brands.
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Automotive Marketing
26
Jan

84% of Automotive Executives Agree that Data Will Fuel the Future of the Auto Industry

January 26, 2017
The automotive industry is extremely competitive and constantly changing. Changing consumer behaviors, increased demands for connectivity, trends towards alternate types of mobility, and the convergence of the online and offline world have put the consumer firmly at the center.  Auto companies must be more committed than ever to understanding today’s auto consumers on a one-to-one...
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website icons
19
Jan

Digital Media Continues to be Top Driver of Advertising Growth

January 19, 2017
Digital media continues to be the top driver of growth in global advertising, capturing 72 cents of every incremental ad dollar in 2016. This number is projected to grow to 77 cents this year, according to a recent forecast by WPP's GroupM, the world's largest ad buyer. Total advertising spend worldwide for 2017 is predicted...
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12
Jan

How Do Consumers Really Feel About Your Marketing Emails?

January 12, 2017
Marketers love email – and for good reason.  Report after report continues to indicate that email marketing is one of the best channels for producing ROI.  And email is showing no signs of slowing down. Marketers rank email as the most effective channel for acquisition and retention, according to a survey from WBR Digital reported...
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Life Event Marketing
11
Jan

Life Event Marketing and How to Target Consumers When it Matters Most

January 11, 2017
Successful marketing is about targeting the right person, at the right time, and with the right message. While marketing techniques and the terms themselves have changed over the years, this has always been the golden rule of marketing.  
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Dealership’s Customer Experience
29
Dec

Is Your Dealership’s Customer Experience Losing You Customers?

December 29, 2016,
No matter your industry – your company’s reputation matters.  This may be stating the obvious but the concept of the customer experience has become so huge that by 2020, many industry experts believe that companies will be competing solely on customer experience. 
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