The process of moving is ranked as one of the most stressful events in a person’s life, despite the fact that on average Americans move 11 times in their lifetime. Between finding a home, negotiating with potential buyers, packing up an entire life of belongings and more it’s enough to make anyone a little tense....Read More

Customer engagement is defined as all the interactions a customer has with your brand. It’s the ongoing relationship a brand orchestrates, and a customer chooses to engage with, in order to boost retention and loyalty. An engaged customer spends more and is often a band’s most loyal ambassador. In the age of digital connectivity and...Read More

Shoppers today looking for vehicles have more information at their fingertips than ever before. By now, it is standard practice to start the purchase journey online and most dealerships and manufacturers have made the necessary changes to their marketing plans to capture the attention of online shoppers. With channels like social media, digital display, email...Read More

Social media is firmly entrenched as part of our everyday lives.  We get our news from social, interact with friends, find community events and the list goes on.  Social is also a vital channel when it comes to interacting with brands and researching new products and services. Who Uses Social Media? Social media is used...Read More

Not a surprise, spend on digital channels is continuing to increase while spending on more traditional channels such as newspapers and magazines is on the decline. In a recent study by Gartner, digital and social channels garnered a healthy portion of marketing spend. Over 50% of budgets were allocated to websites, digital commerce, mobile marketing,...Read More

CHALLENGES Heavy local competition New eCommerce players stealing market share Lagging store traffic and sales (online and in store) Struggling to find new potential customers SOLUTIONS Customer Data Platform Implemented Porch Group Media Velocity to integrate 1st and 3rd party data resources for a seamless customer view Online Signals Implemented to identify in-market shoppers by...Read More

Great customer experiences can boost revenue, brand loyalty, and retention.  And poor experiences can send your customers scrambling to the competition. Think of the last time you had a great brand experience.  Chances are, you will probably use that brand again, perhaps even if prices are more expensive than competitors. I just read a great...Read More

Interview with Andy Frawley, CEO of Porch Group Media Discussing His Book “Igniting Customer Connections” Porch Group Media recently launched a new marketing community, Next Best Action: https://nextbestaction.porchgroupmedia.com/. Sponsored by Porch Group Media, the community is designed to be a neutral forum for marketing thought leaders and influencers in all industries to share their challenges,...Read More

Loyalty programs incentivize your customers to shop at your stores and advocate for your brand. With so many options available consumers today, more brands are turning to loyalty programs as a way to keep good customers coming back. Loyalty Programs Work According to research compiled by AnnexCloud: 87% of shoppers reported that they want brands...Read More

Over recent years, there has been a lot of research about the value of a strong customer experience personalized messaging, and how consumers are willing to share their information in exchange for a more personalized brand interaction.  However, new research suggests this may not be so accurate – at least in terms of people willing...Read More