Nine in 10 (92%) marketers believe that marketing is vital to the success of their business. Additionally, a large majority (82%) also feel that the role of marketing is highly valued in their business. This is according to a survey by the World Federation of Advertisers (WFA). Marketing’s role should be of particular value in...Read More
According to the U.S. Census Bureau, roughly 40 million people move each year, meaning the average business needs to replace about 20% of its customer base that move away in any given year. Targeting new movers who are looking to establish a new relationship with local businesses should be an important strategy for industries and...Read More
A few years ago, Porch Group Media launched a volunteer initiative, Porch Group Media Lends Helping Hands. During our “Helping Hands” days, Porch Group Media teams all around the country volunteered to clean parks and beaches, pack boxes at food banks, assist at animal shelters, among other activities to put our company values into action...Read More
The process of moving is ranked as one of the most stressful events in a person’s life, despite the fact that on average Americans move 11 times in their lifetime. Between finding a home, negotiating with potential buyers, packing up an entire life of belongings and more it’s enough to make anyone a little tense....Read More
Customer engagement is defined as all the interactions a customer has with your brand. It’s the ongoing relationship a brand orchestrates, and a customer chooses to engage with, in order to boost retention and loyalty. An engaged customer spends more and is often a band’s most loyal ambassador. In the age of digital connectivity and...Read More
Shoppers today looking for vehicles have more information at their fingertips than ever before. By now, it is standard practice to start the purchase journey online and most dealerships and manufacturers have made the necessary changes to their marketing plans to capture the attention of online shoppers. With channels like social media, digital display, email...Read More
Social media is firmly entrenched as part of our everyday lives. We get our news from social, interact with friends, find community events and the list goes on. Social is also a vital channel when it comes to interacting with brands and researching new products and services. Who Uses Social Media? Social media is used...Read More
Not a surprise, spend on digital channels is continuing to increase while spending on more traditional channels such as newspapers and magazines is on the decline. In a recent study by Gartner, digital and social channels garnered a healthy portion of marketing spend. Over 50% of budgets were allocated to websites, digital commerce, mobile marketing,...Read More
CHALLENGES Heavy local competition New eCommerce players stealing market share Lagging store traffic and sales (online and in store) Struggling to find new potential customers SOLUTIONS Customer Data Platform Implemented Porch Group Media Velocity to integrate 1st and 3rd party data resources for a seamless customer view Online Signals Implemented to identify in-market shoppers by...Read More
Great customer experiences can boost revenue, brand loyalty, and retention. And poor experiences can send your customers scrambling to the competition. Think of the last time you had a great brand experience. Chances are, you will probably use that brand again, perhaps even if prices are more expensive than competitors. I just read a great...Read More
