Larisa Bedgood | Porch Group Media

Jul

Marketing to the Generations – 90% of Parents Say Their Kids Influence Purchase Decisions

July 14, 2020Larisa BedgoodBlog, General

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There is a ton of great content and research on marketing to millennials, how to influence Baby Boomers, or what types of messaging most appeal to Gen X. However, what type of products, messaging and channels appeals to today’s youngest generations? Our younger generations – the future spenders – certainly need to be taken...

Jul

How are Brands Achieving Business Growth Today?

July 7, 2020Larisa BedgoodBlog, General

In 2020, marketers are looking to achieve significant growth with more direct-to-consumer marketing tactics, connected customer experiences, and diversified products and offerings. They also are aligning their efforts with sales initiatives and strategies to drive company growth. This is according to a survey by Datorama. This survey was conducted before the Pandemic took a foothold...

Jun

The Evolution of Data-Driven Marketing in Today’s Shifting Environment

June 23, 2020Larisa BedgoodBlog, Customer Data Platform, General

Nine in 10 (92%) marketers believe that marketing is vital to the success of their business. Additionally, a large majority (82%) also feel that the role of marketing is highly valued in their business. This is according to a survey by the World Federation of Advertisers (WFA). Marketing’s role should be of particular value in...

May

How to Grow Your Customer Base by Marketing to New Movers

May 12, 2020Larisa BedgoodGeneral

According to the U.S. Census Bureau, roughly 40 million people move each year, meaning the average business needs to replace about 20% of its customer base that move away in any given year. Targeting new movers who are looking to establish a new relationship with local businesses should be an important strategy for industries and...

Apr

Porch Group Media Helping Hands Volunteer Initiative

April 14, 2020Larisa BedgoodUncategorized

A few years ago, Porch Group Media launched a volunteer initiative, Porch Group Media Lends Helping Hands. During our “Helping Hands” days, Porch Group Media teams all around the country volunteered to clean parks and beaches, pack boxes at food banks, assist at animal shelters, among other activities to put our company values into action...

Mar

The Three Stages of Mover Marketing

March 11, 2020Larisa BedgoodBlog, Mover Marketing, MoverTech

The process of moving is ranked as one of the most stressful events in a person’s life, despite the fact that on average Americans move 11 times in their lifetime. Between finding a home, negotiating with potential buyers, packing up an entire life of belongings and more it’s enough to make anyone a little tense....

Mar

How to Drive the Customer Experience and Better Marketing Outcomes

March 10, 2020Larisa BedgoodBlog

Customer engagement is defined as all the interactions a customer has with your brand. It’s the ongoing relationship a brand orchestrates, and a customer chooses to engage with, in order to boost retention and loyalty. An engaged customer spends more and is often a band’s most loyal ambassador. In the age of digital connectivity and...

Mar

Top Trends of Today’s Car Buying Journey

March 2, 2020Larisa BedgoodAutomotive, Blog

Shoppers today looking for vehicles have more information at their fingertips than ever before. By now, it is standard practice to start the purchase journey online and most dealerships and manufacturers have made the necessary changes to their marketing plans to capture the attention of online shoppers. With channels like social media, digital display, email...

Feb

How Effective is Social Media for Lead Generation?

February 26, 2020Larisa BedgoodBlog

Social media is firmly entrenched as part of our everyday lives. We get our news from social, interact with friends, find community events and the list goes on. Social is also a vital channel when it comes to interacting with brands and researching new products and services. Who Uses Social Media? Social media is used...

Feb

Where are Enterprise Marketers Allocating Their Budgets?

February 20, 2020Larisa BedgoodAutomotive, Blog

Not a surprise, spend on digital channels is continuing to increase while spending on more traditional channels such as newspapers and magazines is on the decline. In a recent study by Gartner, digital and social channels garnered a healthy portion of marketing spend. Over 50% of budgets were allocated to websites, digital commerce, mobile marketing,...

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